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06 Apr 2009

A study on jeans: A C Nielsen USA

Tutorials/exercises - 51 pages - Business strategy

Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form...

08 Apr 2009

Conceptual framework of CRM in hotels

Thesis - 19 pages - Management

Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the service industry, customer...

29 Apr 2009

Building digital brands

Thesis - 40 pages - Services marketing

Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new digital...

08 Jun 2009

Privacy protection and copyright issues in networks and on the internet

Thesis - 5 pages - Journalism

Copyright and censorship are access control issues, concerned with limiting access to some information to people in a particular group. In the former case, the group consists of people who have paid for the bits in question; in the latter, they meet some other criterion. Privacy is largely an...

11 Jun 2009

Growth of distributed systems using grid computing and softer aspects of E science

Thesis - 7 pages - Computer science

Grid computing and eScience are two major areas of growth of distributed systems. The grid concept refers to the virtualization of computing resources in the sense that end-users should have the illusion of using a single source of computing power without knowing the locality of the computation....

06 Apr 2010

ICT and economic development: Analyzing Thailand's path to the information economy

Tutorials/exercises - 13 pages - Economy general

This analysis of the development of Thailand's information economy places particular emphasis on its ICT and social infrastructure development. Drawing upon lessons learned from similar development trajectories in Ireland, China, and India we develop a set of guidelines for Thailand to consider...

21 Jun 2010

Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...

29 Sep 2010

Calvin Klein & Tommy Hilfiger : Distribution

Case study - 60 pages - Services marketing

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...

29 Sep 2010

Professional management skills Analysis of Google case

Essay - 8 pages - Management

The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of...

29 Sep 2010

Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr

Book review - 95 pages - Management

Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and importing 3....

29 Sep 2010

Alibaba business values

Case study - 10 pages - Economy general

On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...

29 Nov 2010

The Marketing strategy behind Coca- Cola's Success

Thesis - 17 pages - Services marketing

In 1886, in Atlanta, Dr. John Pemberton, a pharmacist by profession, was experimenting with coca leaves and kola nuts in his lab to discover an effective remedy against fatigue. He came up with a great tasting beverage that would quickly conquer not just the local client base but an...

10 Jan 2011

Customer Relationship Management (CRM) and e-Commerce

Dissertation - 56 pages - Economy general

The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...

10 Jan 2011

Electronic Commerce and the Purchase Behavior of a French Consumer

Dissertation - 99 pages - Economy general

The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...

10 Jan 2011

The marketing mantra behind Coca- Cola's success

Case study - 14 pages - Business strategy

It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...

25 Feb 2011

Strategic Management: Club Med

Case study - 7 pages - Management

Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...

30 Sep 2021

Cosmetics Marketing: tendencies, Bio Cosmetics...

Case study - 4 pages - Fashion and ready to wear marketing

Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...

03 Mar 2011

Internet: A new pillar for the marketing of large distribution

Dissertation - 47 pages - Services marketing

Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...

23 Jun 2021

SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

21 Sep 2011

Zara's US Operations

Market study - 10 pages - Business strategy

Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...

28 Jul 2022

The cosmetics marketing

Case study - 5 pages - Luxury marketing

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...

27 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

10 Aug 2022

The necessary evolution of the large retail outlets to face the global rise of e-commerce

Case study - 7 pages - Distribution marketing

When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in 2020,...

12 Oct 2011

Calvin Klein - Market study of US operations

Market study - 10 pages - Business strategy

"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...

21 Mar 2012

Financial analysis report: Adidas vs. Puma

Essay - 20 pages - Business strategy

Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...

20 Mar 2012

Strategic management analysis: Puma

Case study - 45 pages - Management

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...

15 Aug 2022

UK Retail Fashion Industry Report - Missguided

Case study - 6 pages - Fashion and ready to wear marketing

While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...

20 Mar 2012

Distribution and franchising

Presentation - 26 pages - Business strategy

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several...

30 Aug 2022

The organic products market in the US

Case study - 9 pages - Distribution marketing

The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...

06 Nov 2014

Digital Marketing-Markets and Consumption

Case study - 8 pages - Services marketing

For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...