An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Supply Chain Management: Sony Corporation
Case study - 5 pages - Business law
Supply chain management is defined as the integration of a network of suppliers, manufacturers, distribution centres and retailers through which raw materials are acquired, transformed and delivered to their intended customers. Sony has been able to develop its own supply chain management...
International Business Alliances in Use Today
Case study - 2 pages - Business strategy
In order to improve revenue and maximize competitive advantages, corporations have often sought to form alliances of a strategic nature (Eppler & Comi, 2009). The nature of these alliances varies and when related to a new geographic market or across national boundaries, they are considered...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
Privacy and Internet
Dissertation - 25 pages - Civil law
The Internet is a wonderful tool for information and communication but the fact remains that many applications that are related to it latter raises many questions about the protection of the privacy of the user. The computer has invaded our lives, whether in the workplace or at home. At the same...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed...
An overview of the organic semiconductor industry
Case study - 4 pages - Business strategy
In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the discovery that in 2000 the Nobel Prize for...
New methodology using synchrotron radiation to characterize fast events in food processing
Essay - 7 pages - Biology
In a typical food process, a hot mixture is made, which is then cooled rapidly. A main result of cooling is a change in physical state and/or molecular structure. Often, a succession of physical changes occurs as the product cools. Events occurring at the more rapid cooling rates can be difficult...
E-commerce and the ready-made garment industries
Dissertation - 40 pages - Business strategy
Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card number) to...
An overview of esoteric pollution EMI-EMC
Thesis - 5 pages - Physics
Water , air and Sound pollution is well within the human perception but esoteric pollution of frequency spectrum called Electro Magnetic Interference (EMI) has to address in today's world of computerization where the emphasize is on high band width / high speed along with miniaturization of...
Strategic Analysis of Sony Ericsson
Market study - 20 pages - Services marketing
The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....
Privacy protection and copyright issues in networks and on the internet
Thesis - 5 pages - Journalism
Copyright and censorship are access control issues, concerned with limiting access to some information to people in a particular group. In the former case, the group consists of people who have paid for the bits in question; in the latter, they meet some other criterion. Privacy is largely an...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Software business models for AUTOSAR automotive world standard (rapport de stage, 2006)
Essay - 12 pages - Computer science
AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as well as...
The Serious Game: Strategy and market analysis
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...
Mercedes: Should it introduce a small, 'clean' family car?
Market study - 5 pages - Services marketing
Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...
Sales and channel management at Larsen and Toubro Limited
Thesis - 23 pages - Management
Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...
Foxtel TCO Analysis
Case study - 50 pages - Logistics
"Sourcing in China started with low-tech products but it has evolved beyond that," says Jim Hemerling, a senior vice president in The Boston Consulting Group's Shanghai office. "Now, in addition to traditional products, another huge area is consumer electronics. I believe the next big...
Position of the Fermi Level for Extrinsic Semiconductors: Additional Notes for Solid State Physics
Course material - 2 pages - Physics
In "Position of the Fermi Level for Extrinsic Semiconductors" the author will talk a little more in detail about doped semiconductors. Here, the author answers the following questions: (i) What is the position of the Fermi level for an extrinsic semiconductor? (ii) What is the concentration of...
Different Types of Trading Platforms
Tutorials/exercises - 3 pages - Finance
There are several different types of financial exchanges in which the trading of securities takes place. On one end of the spectrum, there is the National Association of Securities Dealers Automated Quotations system, known as the NASDAQ, which is the largest screen based security trading system...
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
Samsung - A macro trend analysis
Case study - 2 pages - Business strategy
Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the...
Business community and automation of business processes
Tutorials/exercises - 36 pages - Business strategy
The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...
Flash in photography
Thesis - 2 pages - Electronics
Today electronic flash is by far the most popular source of light in photography. The color balance of the electronic flashgun matches that of daylight. This method of judging color balance is called ‘color temperature'. The sun and electronic flashguns have a common...
Challenge of developing and maintaining authentic relationship
Case study - 2 pages - Educational studies
In the contemporary society, human beings have become so busy that they hardly have time for each other. The idea of an authentic relationship is of great concern to most families today. Learning to live with latest developments in the society is essential in developing healthy relationships...
Sony : the launch of the MiniDisc
Case study - 5 pages - Services marketing
This document focuses on Sony's use of a “Global Localization” strategy during the launch of the MiniDisc in 1992. Sony is a leading Japanese consumer electronics brand (Case study, graph, p. 2), known through its universal and language-free brand name “Sony”. Its...
