Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
Micro reactors and process intensification
Thesis - 5 pages - Physics
In recent decades there has been a significant increase in the energy efficiency of the process industry by optimization of unit operations. In many cases the limits of what can be done on a unit-operation scale have been reached. To develop chemical production routes and products that...
Global air pollution and global climate change
Thesis - 3 pages - Ecology & environment
We know that the Earth's climate has changed many times throughout its existence. There have been both ice ages and long periods of warmth. Many natural factors, such as volcanic eruptions, energy absorbed from the sun, and changes in the Earth's orbit have long had an influence on the...
British Petroleum: The Global Oil Giant
Market study - 7 pages - Business strategy
BP, or, British Petroleum as the world knows it, is one of the giants in the oil industry. Initially known as the Anglo-Iranian oil company, BP took on the name of British Petroleum in 1954. Apart from selling fuel and lubricants for transportation, BP also provides petrochemicals and...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Strategic Analysis of the brand "Absolut Vodka"
Case study - 6 pages - Services marketing
Today, ABSOLUT Vodka is one of the best-sold vodkas in the world, because of its image (96.6 million liters sold in 2008). This image is based on advertising, and a targeted communication strategy using art as the main marketing strategy. For its advertisements Absolut works with the well-known...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
Business plan of eco Stargleam
Business plan - 30 pages - Business strategy
LED is the abbreviation for 'Light Emitting Diode'. A diode is a small, plastic coated device, which carries inside a semiconductor and upon an application of an electric current, emits light of a predetermined color. This tone depends on the material of which it is made of. Until...
Vegetarian and vegan: Living without meat
Thesis - 24 pages - Medical studies
Being vegetarian or vegan is nothing extraordinary, what is difficult is to take the step to have the energy, strength of character to stand out from the current majority and fulfill the daily difficulties associated with their choice. The difficulties are not, contrary to what many may...
Performance evaluation of diesel engines using blends of diehtyl ether and diesel and diethyl ether and bio diesel
Thesis - 7 pages - Physics
Producing and using renewable fuels for transportation is one approach for sustainable energy future for the world. With ever growing concerns on environmental pollution, energy security, and future oil supplies, the global community is seeking non petroleum based alternative fuels,...
Working capital management in Hindalco (Aditya Birla Group)
Tutorials/exercises - 60 pages - Finance
The foundation stone of the Aditya Birla Group was laid down by the great visionary and the founding father of the Indian industry- Lt. Shri Ghanshyam Das Birla. The succession torch was successfully carried on by his son, Lt. Shri Basant Kumar Birla. In the year 1943 was born Aditya Vikram...
International marketing plan: setting up Airwash (Electrolux) in Spain
Case study - 27 pages - Services marketing
Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important for...
Effects of ethanol trade barriers on U.S. and Brazilian markets
Thesis - 7 pages - Services marketing
Rising oil prices, a slowing U.S. economy, the war on terror, and increasing concern about global warming have all converged on the international stage and in the mind of the average U.S. consumer in recent years. Calls for energy independence, clean energy, and cheaper alternatives...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Thesis - 14 pages - Services marketing
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
The green future of the car industry
Essay - 8 pages - Business strategy
Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and most of...
The power of nutrition in child and adolescent
Thesis - 9 pages - Biology
Childhood and adolescence are critical stages in the life of an individual, and feeding them is important. As for adults, nutrient intakes for children should cover the energy needs, but they must also ensure growth. The quantitative and qualitative aspect of their food is taken into...
Cholesterol: Properties and functions
Thesis - 8 pages - Medical studies
Lipids are a family of molecules differing greatly from each other. Among these are the triglycerides (energy source), the phospholipids that constitute cell membranes, and cholesterol. Cholesterol is an essential for the proper functioning of the organization; however fuel...
Royal Dutch Shell plc: A company that needs to face the future today
Thesis - 16 pages - Services marketing
Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global oil re-sources will...
A look at Electricite de France (EDF)
Thesis - 12 pages - Business strategy
There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...
The European project of ecotaxes
Essay - 12 pages - Economy general
In October 1991 the European Commission sent the Council a draft action program called the European project of environmental taxes that encouraged members of the European Union to introduce environmental taxes. This project was a sustainable development policy to tax the polluters to make them...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
French economy - Forecast 2008
Thesis - 9 pages - Economy general
Present-day world economy appears to be facing some serious challenges in sustaining its past robust growth. The credit crunch in the United States of America, as well as the United States dollar decline and high oil prices represent massive threats for the world economic equilibrium. With this...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Electric Cars and the Economics of the Automobile Industry
Case study - 3 pages - Business strategy
One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...
Transportation and strategic distribution
Essay - 11 pages - Logistics
Urban logistics is a major issue for both the logistics industry and transportation systems. The noise in cities is becoming a real issue, especially for people living in bars or shopping areas. Why today, more than never, we hear about people complaining about noise. Several reasons could...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like...
Exercise Physiology Lab
Case study - 6 pages - Sports
Exercise causes numerous physiological changes in the body. Body temperature increases during exercise because heat is generated in proportion to our need to produce energy. Sweat is a by product of the body heat generated and is sent to the surface of the skin to evaporate and serves as a...
Role of an engineer in solving global issues
Thesis - 6 pages - Ecology & environment
This report emphasizes the role of an engineer in solving three major global issues, which are excessive demand for global energy production, limited natural resources of the planet and exponentially growing environmental pollution. An engineer's role in solving the global issues addressed...
