SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces
Case study - 5 pages - International marketing
Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....
The US airlines industry in 2002
Case study - 7 pages - Services marketing
Michael Porter's famous five forces of competitive position model provide a simple perspective for assessing and analyzing the competitive strength and position of a corporation or industrial organization. Let us consider these concepts of industry analysis in the context of the US airlines...
The situation of the French energy market within the European Union: Case study
Thesis - 6 pages - Services marketing
Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day European Union. EU aims...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Fair trade in Europe: overview and perspectives
Essay - 36 pages - Economy general
Fair trade is a movement born after the Globalization. It's a consequence of the growth of exchanges. To develop their economy, countries have been forced to trade with their neighbors and the territories around them, etc…Finally countries have abolished their barriers and established...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...
A market study and research on the Indian liquor industry
Dissertation - 37 pages - Services marketing
The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The RTD...
Haribo: keeping competitive in the candy industry
Case study - 16 pages - Business strategy
When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Strategy marketing of the companies Carriere and Nivert
Case study - 6 pages - Finance
The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The company...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...
The sector of colas in France
Market study - 2 pages - Services marketing
We represent a Canadian firm specializing in marketing Cola beverages solely in Canada. We wish to extend our sales and therefore launch our products on the French market. For this, we will analyze the characteristics (threats and opportunities) of the French market using the hexagon sector....
The company's strategic diagnostic tools - Toyota SWOT analysis
Course material - 3 pages - Marketing theories
In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...
The toy industry and the study of Jurassic Toys
Market study - 3 pages - Services marketing
The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
SWOT analysis of Coca Cola and Pepsi Co
Thesis - 10 pages - Business strategy
The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only...
EasyMobile: An overview
Case study - 5 pages - Services marketing
One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,' there is a...
Written Case Study: eBay
Case study - 14 pages - Business strategy
After completing my analysis of eBay, I have come to several conclusions that I would like to share with you. First, I will outline the problems that eBay and the rest of the online auction industry will face in the future. Then I will discuss my analysis and evaluation of eBay within the...
Strategy of the Michelin group
Thesis - 4 pages - Business strategy
Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...
Global wine wars: New Challenges
Thesis - 5 pages - Business strategy
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...
Porter's Five forces - Orange mobiles
Case study - 2 pages - Services marketing
The quality of the strategy and the nature of the Orange Group will be established with the analysis of Porter's five forces. Indeed, by examining them, it is possible to identify the key success factors of the sector and to understand the elements to master in order to outdo the competition....
Marketing plan: Manix
Market study - 7 pages - Services marketing
Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns based on sponsorship) and innovation in order...
Growth and development: Case study of Rahmqvist
Case study - 23 pages - Economy general
We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT analysis, but in order to make a more thorough...
