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28 Jul 2021

SWOT Analysis - Vodafone

Case study - 4 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...

14 Mar 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

15 Apr 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

01 Oct 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

12 Mar 2021

Porter's Five Forces - McDonald's

Case study - 5 pages - Brand management

McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....

29 Sep 2010

The US airlines industry in 2002

Case study - 7 pages - Services marketing

Michael Porter's famous five forces of competitive position model provide a simple perspective for assessing and analyzing the competitive strength and position of a corporation or industrial organization. Let us consider these concepts of industry analysis in the context of the US airlines...

12 May 2009

The situation of the French energy market within the European Union: Case study

Thesis - 6 pages - Services marketing

Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day European Union. EU aims...

31 Dec 2010

Five forces of the model to support AREVA (2010)

Thesis - 6 pages - Management

In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...

15 Jan 2009

Fair trade in Europe: overview and perspectives

Essay - 36 pages - Economy general

Fair trade is a movement born after the Globalization. It's a consequence of the growth of exchanges. To develop their economy, countries have been forced to trade with their neighbors and the territories around them, etc…Finally countries have abolished their barriers and established...

29 Sep 2010

The relevance of Michael Porter's 5 forces model to modern day business

Essay - 9 pages - Services marketing

In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...

29 Sep 2010

International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam

Dissertation - 24 pages - Services marketing

Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...

29 Apr 2009

A market study and research on the Indian liquor industry

Dissertation - 37 pages - Services marketing

The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The RTD...

29 Sep 2010

Haribo: keeping competitive in the candy industry

Case study - 16 pages - Business strategy

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

10 Jan 2011

The Chinese cosmetics market on the internet

Market study - 50 pages - Economy general

With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...

27 Jan 2011

Case Michelin

Case study - 26 pages - Business strategy

Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...

16 Feb 2011

Strategy marketing of the companies Carriere and Nivert

Case study - 6 pages - Finance

The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The company...

06 Nov 2014

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...

03 Mar 2011

The sector of colas in France

Market study - 2 pages - Services marketing

We represent a Canadian firm specializing in marketing Cola beverages solely in Canada. We wish to extend our sales and therefore launch our products on the French market. For this, we will analyze the characteristics (threats and opportunities) of the French market using the hexagon sector....

24 Nov 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...

03 Mar 2011

The toy industry and the study of Jurassic Toys

Market study - 3 pages - Services marketing

The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...

03 Jun 2009

Home depot

Thesis - 17 pages - Services marketing

Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...

27 Oct 2009

SWOT analysis of Coca Cola and Pepsi Co

Thesis - 10 pages - Business strategy

The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only...

23 Nov 2010

EasyMobile: An overview

Case study - 5 pages - Services marketing

One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,' there is a...

05 Sep 2007

Written Case Study: eBay

Case study - 14 pages - Business strategy

After completing my analysis of eBay, I have come to several conclusions that I would like to share with you. First, I will outline the problems that eBay and the rest of the online auction industry will face in the future. Then I will discuss my analysis and evaluation of eBay within the...

23 Nov 2010

Strategy of the Michelin group

Thesis - 4 pages - Business strategy

Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...

03 Jan 2011

Global wine wars: New Challenges

Thesis - 5 pages - Business strategy

During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...

12 May 2011

Porter's five forces contribution to the SWOT model

Thesis - 5 pages - Business strategy

The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...

14 Oct 2020

Porter's Five forces - Orange mobiles

Case study - 2 pages - Services marketing

The quality of the strategy and the nature of the Orange Group will be established with the analysis of Porter's five forces. Indeed, by examining them, it is possible to identify the key success factors of the sector and to understand the elements to master in order to outdo the competition....

15 Jan 2009

Marketing plan: Manix

Market study - 7 pages - Services marketing

Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns based on sponsorship) and innovation in order...

15 Jan 2009

Growth and development: Case study of Rahmqvist

Case study - 23 pages - Economy general

We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT analysis, but in order to make a more thorough...