Consult more than 14484 documents with no limitation. Our subscription options

Theme : New entrants

Our documents

Filtrer par :

29 Sep 2010
doc

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

16 Apr 2009
doc

Sales and distribution of the products of Hyundai and Tata Motors

Dissertation - 28 pages - Services marketing

The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...

29 Sep 2010
doc

United Airlines and Southwest Airlines (2008)

Case study - 12 pages - Finance

Nowadays flying has become a must do in our lives. Some of us use it everyday as a business way of travelling, and some others for vacation, or to visit friends or relatives. Whatsoever the purpose, there are no fastest ways of traveling around, but also no safest ones. But in the economic...

23 Nov 2010
doc

Strategic study of Dyson's innovative vacuum cleaner

Thesis - 7 pages - Business strategy

James Dyson has been an inventor since 1970, and has invented an incredible array of products. These inventions have experienced several subsequent innovations. Indeed, the inventor has sold a dozen products that range from "Dyson" vacuum cleaners to washing machines. The vacuum cleaners have...

10 Jan 2011
doc

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...

27 Jan 2011
doc

Strategic analysis of L'Oreal (2008)

Case study - 8 pages - Business strategy

The L'Oreal group, which was established in 1907, is a world leader in the cosmetics market. Representative of a century of expertise, the group is present in all continents with subsidiaries in 58 countries and product sales in 130 countries. It also included 19 global brands and 15,800...

03 Mar 2011
doc

Evolution of Jeans and the study of the brand: Lee Cooper

Case study - 6 pages - Services marketing

Introduction Over time, jeans have almost become an essential part of the wardrobes of the general population. The life cycle of the jeans market has naturally, changed with accordance to the economic and social factors of the last century and also according to the trends in the world of...

03 Mar 2011
doc

Starbucks: Development strategy

Case study - 5 pages - Services marketing

Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...

11 Apr 2012
pdf

Siemens analysis: Betting on diversification

Essay - 15 pages - Business strategy

Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...

16 Jan 2009
doc

Market research: Mobiles in Ireland

Market study - 12 pages - Services marketing

In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...

14 Oct 2020
doc

SWOT Analysis - Veolia

Market study - 10 pages - Business strategy

The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the water...

16 Jan 2009
doc

'Fairbus' or 'Unfairbus'

Case study - 10 pages - Business strategy

By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...

27 Nov 2007
doc

Are team structures in modern organization important in strategy implementation?

Thesis - 6 pages - Human resources

Any organization globally strives to meet its strategic goals. Although it sounds straightforward, in practice, this effort is complicated. The increasing market rivalry driving the industries leads to decreasing product life cycles. Moreover, the threat of new entrants and of substitute...

16 Jan 2009
doc

Petrolivia and the olive oil producers market

Essay - 4 pages - Business strategy

For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...

01 Apr 2009
doc

Standard Chartered mutual funds

Thesis - 24 pages - Finance

Mutual funds are a topic, which is of interest to both investors and academicians all over the world. Mutual Funds as a medium-to-long term investment option are preferred as a suitable investment option by investors. However, with so many market entrants and a plethora of schemes...

27 Jul 2010
doc

Market research on business schools in France

Thesis - 7 pages - Educational studies

Management education in France has become widely developed from the 1970's. During this phase of market growth, training GPs predominated, resulting in more specialized training. If the schools were the trendsetters for management training, Universities, new entrants to this market in the...

29 Sep 2010
doc

Michelin and the Global Tire Industry in 1999

Case study - 15 pages - Services marketing

The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...

29 Sep 2010
pdf

Lego rebuilt

Case study - 46 pages - Business strategy

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

29 Sep 2010
doc

Procter and Gamble marketing strategy

Dissertation - 36 pages - Services marketing

We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...

29 Nov 2010
doc

Fixation of Prices: Is it an art or a science?

Thesis - 8 pages - Business strategy

In a market, each company must adopt a pricing strategy which will enable the company to thrive. For that, it is necessary to determine certain parameters before entering into the pricing strategy technique. These parameters are concerned with determining production costs, evaluation of...

31 Dec 2010
doc

Nike: A case study (2006)

Essay - 10 pages - Business strategy

Nike is a brand of sportswear that originated in the United States and is now a globally recognized brand, probably the best known. The brand owes its success to Philip Knight and Bill Bowerman, co-founders of Nike; today, the brand is a multinational company with a turnover exceeding 10 billion...

16 Feb 2011
doc

Presentation of the Holcim Morocco through the model of the five forces

Case study - 4 pages - Business strategy

This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...

03 Mar 2011
doc

The market of the bottled water (2005)

Case study - 8 pages - Services marketing

The market for bottled water has become the most dynamic sector in the universe of soft drinks, and happens to be a large market, consisting of several products with different features and functions. Mineral water and spring water are distinguished on the water market. Mineral water is...

16 Jul 2012
doc

Zara case study

Case study - 8 pages - Services marketing

The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because there are...

17 May 2012
doc

WH Smith launches 'Kindle killer'

Case study - 3 pages - Business strategy

In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...

15 Feb 2013
doc

Analyzing financial statements of Sanofi

Case study - 10 pages - Finance

Sanofi is a French multinational pharmaceutical company that was formed in 2004 with the merger of Sanofi-Synthélabo and Aventis. The company is specialized in research and development, manufacturing and marketing of pharmaceutical products. It is the world's fourth larger company by prescription...

29 Nov 2013
doc

Personal review: Rare copy number variants contribute to congenital left-sided heart disease' by Hitz M et-al

Case study - 2 pages - Biology

This appraisal significantly evaluates and assesses the article ‘Rare Copy Number Variants Contribute to Congenital Left-Sided Heart Disease' by Hitz M et-al. This evaluation will primarily abridge the article. Subsequently, this evaluation will momentarily examine the efficiency of the...

07 Nov 2014
pdf

Customer Relationship Management in Riyadh Bank

Case study - 15 pages - Management

Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...

21 Nov 2014
pdf

Critical Examination of the Role of the Mentor

Case study - 12 pages - Educational studies

Over the years, the global advancements spreading in the field of medicine have gradually revolutionized the health care delivery spilling a new wave of nursing requirements in the patient units. For that reason, professional progressions for entrants in the nursing field require a program...

25 Mar 2015
doc

Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces which include:...