Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products....
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions sq km...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...
The Belgian system to earn a degree while you are working
Case study - 4 pages - Human resources
This document intends to show that this has been possible for a long time. The novelty is that one can get any number of distractions while pursuing their higher education through means of distance learning according to their experience, acquired skills and the business training that has been...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in...
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
'There can be little doubt that price is the most essential element in marketing mix'. Discuss, with reference to appropriate business examples.
Case study - 3 pages - Economy general
As today's marketing becoming more complex than decades, entrepreneurs desire to seek a useful tool to make their product distinguish from others, in other words, to design a successful marketing campaign. Marketing mix is one of the essential approaches to make business strategy. Capon...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Supply Chain Management in TeaJava
Case study - 2 pages - Management
Effective management is necessary for the success of a business. This is because the current business environment is large with massive competition and rivalry from other entrepreneurs. Supply chain management reflects efficient management of a business network that is involved in...
How has excellence been used as a criterion for funding? Outline the critiques of this model. Find examples of arts and culture to demonstrate your case?
Case study - 3 pages - Psychology
Art, religion, culture and music have one thing in common; they all have a mystic power that touches our souls. Art has been for many years thought and proven to have power which sustains, heals and humanizes.This power is both frightening and beautiful at the same time. An artist is a person...
The Rise of Modern America
Case study - 12 pages - Psychology
The frame of reference attached to the stretch of years from 1865 to 1900 as ‘The Gilded Age,' implies a surface gleam where a gold coating encloses a cheap metal underneath. The justification for the gilded label comprises the rapid development and expansion of the economy, new...
The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Maximizing Profitability using Lean Logistics
Case study - 8 pages - Management
Lean logistics is a concept that outlines ways through which generation of wastes can be reduced in supply chain systems. The supply chain encompasses all the processes involved from production to consumption. Lean logistics principles aims at minimizing the cost incurred from waste generation...
GlaxoSmithKline in the US and beyond
Market study - 10 pages - Business strategy
The foundation of today's leading research-based pharmaceutical company was laid by individual entrepreneurs of the 1800s. GlaxoSmithKline was formed on 27 December 2000, by the merger of Glaxo Wellcome and SmithKline Beecham. Headquartered in the UK, the company is one of the...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector
Business plan - 7 pages - Management
An essential ingredient of small businesses is business planning. It is perceived to be vital by both governments and business support infrastructure, such as the Business Links (Beaver, 2002, p88). On similar lines, O'Gorman bases his idea on the fact that one approach to developing a...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector - published: 14/12/2006
Business plan - 7 pages - Management
Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact that one approach to developing a successful...
A look at the small scale industries
Thesis - 22 pages - Business strategy
Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create broader employment opportunities assisting...
Business Cycles Analysis; The outlook for real GDP growth
Essay - 35 pages - Economy general
Nowadays, the real GDP growth seems to be the prevailing worry for every economy. We are going to analyze real GDP growth and employment in France in 2006-2007, in the context of the international economy. Our overall objective is to understand and to interpret growth forecasts for a given...
Critically analyse gender roles and other factors surrounding family businesses
Essay - 8 pages - Management
Family firms have played and still play a significant role in European economy. Most small businesses are family owned (Boissevain and Grotenbreg, 1987), and the importance of this type of business has experienced a significant development during recent decades. As Sampson (1982) indicated, the...
Corporate venturing as a major corporate strategic initiative
Essay - 15 pages - Business strategy
This paper reviews selected literature on internal corporate venturing in order to help build a venture management framework for scholars as well as managers. It includes a discussion of the various definitions authors have proposed, corporate venturing success drivers, and the different internal...
Franchising
Essay - 4 pages - Economy general
Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...
Creation of SMEs in Morocco
Thesis - 51 pages - Economy general
Unemployment has reached alarming levels and proportions in Morocco. Every year, more and more working people are being affected by this problem. The Moroccan labor force totals to about 10,347,000. Women constitute about 27.6% of the total work force. Of the 10,347,000, only about 8,977,000 are...
