Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004).
Contrary to the other companies which make this kind of custom e-business, Spreadshirt.net is the first one which uses the concept of community. People cans make their own items but they can also sell it. There are about 200000 users / buyers / sellers on Spreadshirt.net (persons, companies, associations).
Case 2 - Actually, the Music's market is in a deep crisis. Sells are overwhelmingly low, the cd's format is totally has-been and nobody seems to find concrete solutions. They didn't think about their business when Internet began to develop and today, the big majors seems old and not enough creative for solving their problems. But around the main actors, there are actually several dynamic and courageous entrepreneurs who try to find new approaches for earning money in the music business.
Bigadj.com is one of the new company which tries to make new profitable business on this market. It is certainly not for sure the answer to the problems of the industry. It is simply a young and small company which tries to invest a new niche : the music renting for events of "the man in the street".
Case 3 - Emusic.com is an original service of online music retailer specialized in the independent artists. It is the world's biggest retailer in term of sell of independent musics (they have sold more than 300,000,000 tracks and 400,000 subscribers). They didn't develop their business as their competitors such as i-tunes or amazon and focused on a side of the music market for their catalogue : the "no commercial" songs and independent artists.
It is not smaller than the library or the choice of i-tunes (10 millions of files that the consumers can buy compare to Emusic.com, only 6 millions) but it is focused only on the music (no movies, tv shows or whatever). If I-tunes or Fnac are considered such as supermarkets without souls, Emusic.com worked a lot, on the perception of the consumers about the website and its image.
[...] They have to ensure the management of the stock, print with efficient machines and control the method of sending for respecting their agreements. They also need to maintain a high level of quality in terms of services: for instance the customer service. In their promises at the users, we find four guarantees: “Fast Production“(24 48 hrs depends the location with low fees of sending), “Fair return policy” (in case of defects), “High quality printing technology” (promise in term of product) and “Helpful Service”. [...]
[...] They need to have hosts for keeping all the datas, tracks and ensuring that the website works without disagreements. The datas are a great source of informations for the service marketing which can learn about the habits of the customers and what they have to improve in term of consumer monitoring. It is also a great solution to adjust their range of prices. There are also different services available such as a commercial service (which can ensure the renewal of the subscriptions) and a department which is in charge of all the inquiries concerning the technical problems (difficulties for downloading, errors, etc). [...]
[...] This process is necessary because it avoids the piracy and it is a way to control where their product will be used (it is such as the code barr or the RFID system). The files can be moved to 3 different computers but not more. They target people who don't have i-tunes replete of songs, and want to have fun during a special night and doesn't need or want to rent the service of a professional dj (question of cost and easiness). [...]
[...] Emusic.com is an original service of online music retailer specialized in the independent artists. It is the world's biggest retailer in terms of selling of independent musics (they have sold more than 300,000,000 tracks and 400,000 subscribers). They didn't develop their business as their competitors such as i-tunes or amazon and focused on a side of the music market for their catalogue: the commercial” songs and independent artists. It is not smaller than the library or the choice of i-tunes (10 millions of files that the consumers can buy compare to Emusic.com, only 6 millions) but it is focused only on the music (no movies, tv shows or whatever). [...]
[...] Contrary to its competitors, Emusic.com has been the first website to sell music without drm's (Digital rights management). They began to use the mp3 format until 1999 (the mp3 is the easier music format used for listening music on different devices). They assumed totally this choice by explaining that nothing could stop the piracy and demonstrated that the commercial offer in term of online selling music needed to be better or at the least at the same level than the piracy and the free one. [...]
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