The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?
Thesis - 12 pages - Economy general
In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...
The changing meaning of luxury in Europe
Essay - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of...
Integrated essay on the empire in the West, France and England as powerful states, the medieval period and Black Death in Europe
Thesis - 5 pages - Literature
Charlemagne's coronation as emperor at St. Peter's Basilica heralded a new era for the West and for the Byzantine Empire. Charlemagne became the strong leader at the helm and his missi dominici kept a watchful eye on territories that were far away. The governments of France and England could not...
In your view could the collapse of socialism/ communism have been avoided or postponed in Central and Eastern Europe?
Essay - 3 pages - Political science
The main issue is indeed to know whether the system of the Soviet Union could have been reformed in order to last longer. Some reforms could have been conceivable but they were so deep, so huge that it would have led to a complete transformation of the whole system with, for example, redefining...
Describe the major differences in interests and perspectives of the member states of the European Union on Iraq and the US policy
Essay - 15 pages - International relations
The Iraq conflict uncovers difficulties for the member states of the European Union to find a common position in the context of the Common Foreign and Security Policy. This essay describes the major differences in the interest and perspectives of the member governments on Iraq, and the US policy....
How the Georgian and the financial crisis stress the main difficulties and changes that the European Union is facing nowadays?
Essay - 9 pages - European union
The financial crisis that we are facing in the present scenario is said to be the worst since World War two or even since the great depression. We can't compare our situation to the one in 1929 but we have to be realistic that the crisis is a global issue. We are now far away from the German...
The European Union and the democratic deficit
Essay - 13 pages - European union
The Convention of the the European Council of Laeken in 2001, was put in charge of drafting a new treaty for Europe. The main objective of this draft Treaty was to clearly define: “how to bring citizens closer to the European aim, and to European Institutions, by organizing politics...
European issues since 1989
Thesis - 6 pages - European union
Europe has been an economic, commercial and financial power since the 11th century (middle Ages). At that time it boasted of two major shopping centers run by the “Flanders” in Northern Germany and Northern Italy. • The discovery of America in the late 15th century and the...
The expansion of the European Union
Thesis - 5 pages - European union
Over a period of time, the European Union had bifurcated into two groups. Trade between the East and West was minimal, and the accession of Eastern European countries was out of question. The sudden disappearance of the Iron Curtain created a need for exchange of goods and helped the transition...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...
Is there a common European culture in diplomacy?
Essay - 5 pages - European union
At the moment, the question of culture is fundamental in the construction of Europe. The European Union is in fact searching for its identity which would be the basis to develop the political integration. Diplomacy has always played an important role in Europe: to represent and...
Primacy / Supremacy of European Community Law against Sovereignty of the Member States
Essay - 25 pages - European law
Today the European Union (EU) consists of 27 Member States; it reaches from the Atlantic coast of Western Europe all the way to the Black Sea of Eastern Europe. In the European Union, the most important and closest collaboration between the Member States happens via the European...
The European Union will never be fully democratic: discuss
Essay - 8 pages - European union
On 13th October 2005 was launched the Commission's “Plan D” for Democracy, Dialogue and Debate, which intends to “lay the foundations for the profound debate about Europe's future” in order to “mak[e] the European Union more democratic” . This strategy is a...
Constantinople: the Key to European Balance in the pre First World War World
Essay - 4 pages - Modern history
One can view the First World War and claim that it was fought for a complex web of rationales by a complex web of interdependent actors and the events of June 1914 sent the whole system into a state of madness and disarray. However, one can also claim that Europe was systematically into...
Ryanair, a European pioneer of low-cost airline
Case study - 14 pages - Business strategy
Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
Should Turkey be admitted into the European Union ?
Essay - 14 pages - Political science
Although many people believe the debate regarding the admission of Turkey into the European Union (EU) is recent, it actually dates back to 1959, just two years after the signing of the Rome Treaty, which created the EU (see appendix 1). In July 1959, Turkey asked for an association agreement...
Europe's leading telecom companies : Overstretched and under threat
Essay - 9 pages - Business strategy
According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for strategy development,...
The relationship between religion and politics in Europe: Perspectives of Johann Baptist Metz and Benedict XVI
Thesis - 4 pages - Political science
I will illustrate how Metz and Benedict treat the relationship between religion and politics by focusing on how each views the economy in terms of economic justice, a principle inherent in Christian social teaching, and the solutions they offer as a means to fashion an economy in which Christian...
Launch of the BMW 5 Series in Europe- Strategic Marketing
Case study - 25 pages - Services marketing
Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a 5 series and you could win an amazing market share -Market is flourishing with middle or high range cars and the competition is vast -Competition is top seeded(3A segment)- Either opt for a Renault or...
The wicked witch of Western Europe who managed the gap of the East
Case study - 3 pages - Management
Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...
European Union and Federalism
Essay - 4 pages - European union
In 1948, federalists formulated a project of United States of Europe at a Congress in La Haye. But they were defeated by unionists who wanted mere intergovernmental cooperation between European states. Nowadays, this continues to be a recurrent debate: is the European Union (EU) a federal...
Resistance in Southern Europe
Thesis - 3 pages - Social sciences
Understanding resistance also means asking what constitutes an act of resistance in such regimes. Roseman in particular examines this issue. In "How We Built the Road...", she considers the ways in which Spanish Galicians reconstruct history on a local level (through folklore, etc.) in response...
Should turkey join the European Union?
Thesis - 4 pages - European union
Many people believe that the debate regarding Turkey's adhesion to the European Union (EU) is modern and recent; it actually goes back quite a long time. As a matter of fact, it dates back to the 1960s; the issue was raised in 1963, when Turkey signed a customs union with the E.U. This...
