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31 Dec 2010

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This...

16 Apr 2014

Critically assess the extent to which the Court of Justice of the European Union, through its interpretation of EU law, has struck an appropriate balance between the need to respect single market objectives

Case study - 5 pages - European union

European integration was always conveyed by economic motives. The European Coal and Steel Community, the European Economic Community, and the European Union (EU) were founded by economic interests. Since the European Union is a sui generis organisation and is...

03 Mar 2011

The labor market of elite European footballers

Market study - 5 pages - Services marketing

On closer inspection like any other occupation, the profession of football is governed by the application of subordination between employers and employees. Moreover, unemployment is present and the rights are allocated to agents in this market. To enforce these rights and face the...

03 Mar 2011

Diagnosis of marketing of Festival, the European specialist in cruising

Case study - 4 pages - Services marketing

Since the 1960's, the world tourism market has been booming. Thanks to paid holidays, households are now able to devote much of their time and budget to recreation. The tourism market has now a large and growing share in economic activities of countries. Also, the cruise...

10 Jan 2011

The subprime crisis in the United States and its impact on the European financial markets

Thesis - 91 pages - Economy general

It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...

29 Sep 2010

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the...

29 Sep 2010

Unilever's European ice cream market

Market study - 16 pages - Services marketing

Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...

23 Nov 2010

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become...

17 May 2009

How does the European Commission foster the integration of the energy market?

Thesis - 5 pages - European union

The European Union (UE) proves to be an efficient exporting actor for the goods and services market. However, its capital account remains negative in the energy market. UE's growing dependency on gas and electricity suppliers is becoming an economic and strategic weakness for...

12 May 2009

The situation of the French energy market within the European Union: Case study

Thesis - 6 pages - Services marketing

Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day...

19 Jan 2009

Sonatrach and European gas market

Presentation - 17 pages - Services marketing

Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...

16 Jan 2009

European brewing market analysis

Market study - 4 pages - Services marketing

To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First...

16 Jan 2009

EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)

Essay - 11 pages - Business strategy

In May 2004 the CFO forum published European Embedded Value Principles. The “CFO Forum” is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase the quality,...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...

13 Sep 2022

Market study - The natural cosmetics

Market study - 12 pages - Green marketing

The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...

08 Apr 2022

The operation of the bank and the financial market

Practical guide - 9 pages - Finance

The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...

11 Jul 2022

An overview of Panzani's market and strategy

Case study - 19 pages - Brand management

The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the...

21 Feb 2022

European urban policies - A summary note on the urban agenda for the EU

Summary - 15 pages - Social sciences

Today more than half of the world's population lives in urban areas. This figure is projected to increase to 80% by 2050 (United Nations, 2019). Even though Cities are home to many complex, interlinked challenges (related to climate control, energy efficiency, pollution, and many more) they...

16 Jun 2022

The European employment strategy

Dissertation - 7 pages - European union

Over the last ten years, employment has remained the top concern of Europeans, including new EU members. In fact, due to the lack of change in each national level, EU citizens have grown to trust the European Union more than their own governments to improve their country's...

30 Jul 2022

The European Union and its International Role - Towards a European Federation? (From the European Conference in The Hague to the Rome Treaties, 1948-1957)

Course material - 6 pages - Modern history

Already during the war, many Resistance groups asked themselves how to stop the cycle of recurring European wars. After 1945, many groups and associations suggested going back to the European ideas of the 20s, which included the concept of a European Union (Briand Plan of...

30 Jul 2022

Towards a European Confederation? From de Gaulle's Return to Power to the Milan European Summit (1958-1985)

Course material - 6 pages - Modern history

After the failure of the federal concept and the more prudent approach of the Rome Treaties, for about 30 years, the European Economic Community (EEC) seemed to develop more along the concept of a European Confederation, not a Federation, as envisioned by the Founding Fathers,...

30 Jul 2022

Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)

Course material - 6 pages - Modern history

In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an...

31 Jul 2022

The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany

Course material - 11 pages - Political science

Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of...

08 Jan 2015

European Union Influence in International Political Economy

Case study - 6 pages - Educational studies

International political economy is a field that tries to understand global and international problems through an electric interdisciplinary array of theoretical perspectives and analytical tool. It encompasses analysis of political economy in the global trade, international finance, multinational...

01 Aug 2022

The European Union and its neighbors to the East and South-East of the Continent and to the Middle East

Course material - 11 pages - Political science

The European Union has still very limited means in terms of foreign and security and defense policy, and its members still follow quite different foreign policy agendas. But the EU confronts several and often growing problems and crisis in her immediate vicinity.

22 Jul 2015

European Sovereign Debt Crisis and its impact on financial markets and institutions

Essay - 5 pages - Finance

The European Sovereign Debt Crisis of was basically the failure of the Euro which was the monetary symbol that tied together 17 Countries across Europe (Arezki et. al, 2011). This therefore means that the start of all these is retraced back to the second world war in 1945. At this time...

08 Dec 2022

Future Opportunities, Threats, Challenges and Goals of the European Union

Essay - 4 pages - European union

The European Union is the largest and most successful political and economic union in the world, making it a key player. Research on the European Union focuses mainly on its construction, its functioning, the challenges and threats it faces. Our research aims to examine the...

30 Jul 2022

The development and failure of the European system (1815-1945)

Course material - 7 pages - Modern history

There was a European system before the current European Union. Its roots went back to the 17th century and the Westphalian peace of 1648. It reached its maturity during the 19th century, after the Vienna Congress, and under the impression of 25 years of revolutionary and Napoleonic...

20 Sep 2022

The AMF (Financial Markets Authority) and market abuse

Course material - 5 pages - Criminal law

Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...