Immigrants and the development of small-scale market production
Case study - 3 pages - Business strategy
The Santa Catarina historiography describes the process of occupation of the western part of the state as a result of the signing of the "limits of agreement between the Paraná and Santa Catarina" in 1916 and the completion of the stretch of railroad São Paulo-Rio Grande (Cabral, 1970). The...
Plan for marketing of Levi Strauss Signature in Europe
Essay - 13 pages - Services marketing
Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an...
Strategic analysis of the European industry of beer
Essay - 5 pages - Services marketing
Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many...
Organic cosmetics market in Europe
Market study - 113 pages - Services marketing
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The...
Inter-nation marketing: Easy-jet in India
Thesis - 4 pages - Business strategy
Easy jet is one of the most surprising companies in the last decades. It's business model based on cheap price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Created in 1995 by Stelios Haji-loannou, Easy Jet is now one of the most...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an...
Nikon's growth in the UK market
Market study - 10 pages - Business strategy
As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the...
How can Parc Asterix ensure its place as second player on the theme park market?
Thesis - 12 pages - Services marketing
Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share. The family recreation...
Yamaha: Dominant market penetration,United Kingdom
Market study - 10 pages - Business strategy
Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...
International marketing plan: setting up Airwash (Electrolux) in Spain
Case study - 27 pages - Services marketing
Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important for...
Bulgaria in the European Union: A framework (proposal) of the dissertation
Essay - 2 pages - European union
Bulgaria joined the European Union in 2007 - shortly before the world was hit by the global financial and economic crisis. The situation turned into an unprecedented challenge for the new Member State. The aim of this dissertation is to provide us with sufficient information about the...
Is ethno marketing both moral and useful?
Case study - 29 pages - Services marketing
I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for...
Burberry: An analysis of its brand building, positioning in the UK market
Market study - 10 pages - Business strategy
"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of...
The European debt crisis, can the world ignore it and keep it European?
Case study - 6 pages - Educational studies
The European debt crisis brings as a result of how Europe had made an attempt to solve the financial crisis faced by most countries and as a result an immediate end in their prosperity and put them in great debts. In an attempt by the European to defend itself against collapse has...
The democratic deficit of the EU and the European political integration from a French perspective
Thesis - 14 pages - European union
The European construction has always evolved through crisis and this is probably due to its ambitious project and nature. However, it worked successfully until today because it has been occurring through a “step by step process”, to quote the Schuman Declaration. This...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
The Swedish model and the European integration
Thesis - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since that time Sweden is part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? It is linked to the special...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in...
Implications of the European economic integration on the centrally-planned economies
Essay - 7 pages - Economy general
Former Communist countries joined the EU in 2004 and in 2007. Having different features in their surrounding region as compared to the older EU members, centrally-planned economies were - and still are - challenged to alter their political and economic environment in order to align with the EU...
Why has the European Court of Justice been so central to the process of integration?
Thesis - 10 pages - European union
“Law is often still treated as if it were a separate field, clearly distinct from the economic or political spheres” . As the European Court of Justice (ECJ) has never been given a lot of media coverage, most of the time, its role in the integration process is either disregarded...
Europeanization of politics and society: Domestic change and the question of a European Social Model
Essay - 5 pages - European union
Europeanization is an elusive concept because of the variety of meanings it refers to. Scholars such as Featherstone (2003, 6-12) often distinguish several usages according to various outcomes of European change, for instance the emergence of new forms of governance or the process of...
The role of the TARGET system in the European financial integration
Essay - 4 pages - Finance
When Euro was introduced in 1999 as the European single currency, a large value payment system was also set up. The so-called Trans-European Automated Real-time Gross settlement Express Transfer (TARGET) system was expected to be the basis of both financial integration and...
How has European competition policy empowered the commission?
Thesis - 6 pages - European union
This question could appear really simple, and the first answer that comes is “yes of course”: with the introduction of European Competition Policy, the EU Commission has an extended power, and can now decide if a company respects competition laws in the Union or not. But this...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and...
