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31 Dec 2010
doc

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This...

16 Apr 2014
doc

Critically assess the extent to which the Court of Justice of the European Union, through its interpretation of EU law, has struck an appropriate balance between the need to respect single market objectives

Case study - 5 pages - European union

European integration was always conveyed by economic motives. The European Coal and Steel Community, the European Economic Community, and the European Union (EU) were founded by economic interests. Since the European Union is a sui generis organisation and is...

03 Mar 2011
doc

The labor market of elite European footballers

Market study - 5 pages - Services marketing

On closer inspection like any other occupation, the profession of football is governed by the application of subordination between employers and employees. Moreover, unemployment is present and the rights are allocated to agents in this market. To enforce these rights and face the...

10 Jan 2011
doc

The subprime crisis in the United States and its impact on the European financial markets

Thesis - 91 pages - Economy general

It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...

03 Mar 2011
doc

Diagnosis of marketing of Festival, the European specialist in cruising

Case study - 4 pages - Services marketing

Since the 1960's, the world tourism market has been booming. Thanks to paid holidays, households are now able to devote much of their time and budget to recreation. The tourism market has now a large and growing share in economic activities of countries. Also, the cruise...

23 Nov 2010
doc

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become...

29 Sep 2010
doc

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the...

29 Sep 2010
doc

Unilever's European ice cream market

Market study - 16 pages - Services marketing

Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...

17 May 2009
doc

How does the European Commission foster the integration of the energy market?

Thesis - 5 pages - European union

The European Union (UE) proves to be an efficient exporting actor for the goods and services market. However, its capital account remains negative in the energy market. UE's growing dependency on gas and electricity suppliers is becoming an economic and strategic weakness for...

12 May 2009
doc

The situation of the French energy market within the European Union: Case study

Thesis - 6 pages - Services marketing

Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day...

16 Jan 2009
doc

European brewing market analysis

Market study - 4 pages - Services marketing

To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First...

19 Jan 2009
ppt

Sonatrach and European gas market

Presentation - 17 pages - Services marketing

Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...

16 Jan 2009
doc

EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)

Essay - 11 pages - Business strategy

In May 2004 the CFO forum published European Embedded Value Principles. The “CFO Forum” is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase the quality,...

31 Dec 2023

How does the Netherlands establish itself as a leader in the world agricultural market and food industry?

Case study - 7 pages - Business strategy

Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...

20 Mar 2024

Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?

Internship report - 24 pages - International marketing

A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in...

13 Sep 2022

Market study - The natural cosmetics

Market study - 12 pages - Green marketing

The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...

10 Dec 2023

The Importance of the International Factoring Market

Case study - 2 pages - Business strategy

According to the CFI's latest report, the global factoring market experienced impressive growth in 2022, with notable expansion in all regions of the world. Remarkable performance was seen in North America with growth of 45.7%, followed by India (83.4%) and Singapore (52%).

08 Apr 2022

The operation of the bank and the financial market

Practical guide - 9 pages - Finance

The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...

11 Jul 2022

An overview of Panzani's market and strategy

Case study - 19 pages - Brand management

The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the...

21 Feb 2022

European urban policies - A summary note on the urban agenda for the EU

Summary - 15 pages - Social, moral & civic education

Today more than half of the world's population lives in urban areas. This figure is projected to increase to 80% by 2050 (United Nations, 2019). Even though Cities are home to many complex, interlinked challenges (related to climate control, energy efficiency, pollution, and many more) they...

16 Jun 2022

The European employment strategy

Dissertation - 7 pages - European union

Over the last ten years, employment has remained the top concern of Europeans, including new EU members. In fact, due to the lack of change in each national level, EU citizens have grown to trust the European Union more than their own governments to improve their country's...

08 Dec 2022

Future Opportunities, Threats, Challenges and Goals of the European Union

Essay - 4 pages - European union

The European Union is the largest and most successful political and economic union in the world, making it a key player. Research on the European Union focuses mainly on its construction, its functioning, the challenges and threats it faces. Our research aims to examine the...

05 Sep 2023

Football teams in the stock market

Litterature review - 9 pages - Business strategy

To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....

02 Nov 2023

The growing involvement of the European Union in the control of foreign investment in its territory

Essay - 6 pages - European union

This is what the European Commission said on March 25th, 2020 for the Member States concerning foreign direct investment and free movement of capital from third countries, and the protection of Europe's strategic assets. From this quotation, we can see that the European Union...

23 Oct 2024

European Union (EU) Law - Introduction and the different stages of integration

Course material - 8 pages - European law

European construction was imagined by politicians and people centuries ago but was achieved after WWII. In middle age, cities developed trade, and at that moment national markets were created. Traders were moving from a city to another, and these citizens made the rules of...

08 Jan 2015
doc

European Union Influence in International Political Economy

Case study - 6 pages - Educational studies

International political economy is a field that tries to understand global and international problems through an electric interdisciplinary array of theoretical perspectives and analytical tool. It encompasses analysis of political economy in the global trade, international finance, multinational...

30 Jul 2022

The European Union and its International Role - Towards a European Federation? (From the European Conference in The Hague to the Rome Treaties, 1948-1957)

Course material - 6 pages - Modern history

Already during the war, many Resistance groups asked themselves how to stop the cycle of recurring European wars. After 1945, many groups and associations suggested going back to the European ideas of the 20s, which included the concept of a European Union (Briand Plan of...

30 Jul 2022

Towards a European Confederation? From de Gaulle's Return to Power to the Milan European Summit (1958-1985)

Course material - 6 pages - Modern history

After the failure of the federal concept and the more prudent approach of the Rome Treaties, for about 30 years, the European Economic Community (EEC) seemed to develop more along the concept of a European Confederation, not a Federation, as envisioned by the Founding Fathers,...

30 Jul 2022

Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)

Course material - 6 pages - Modern history

In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an...