Chanel Bags Company micro-economic analysis
Case study - 4 pages - Business strategy
There various factors that affect the demand and supply of channel bags, in this case, leather bags will be the specification. The major factor affecting demand of these Channel bags is price. Every time there is change in the prices of these channel bags there is always a movement caused in the...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections'...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Global industry study: Hennes & Mauritz (H&M)
Essay - 11 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of...
Business plan for exporting RedGreen Danish chic sportswear products to Japan
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the...
Business Plan: D'Light Handbags (2007)
Business plan - 20 pages - Business strategy
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are...
Market potential of Levi's
Thesis - 40 pages - Services marketing
A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...
Global industry study : H&M
Case study - 22 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
In-store versus online visual
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a...
Sectoral study of Louis Vuitton
Case study - 50 pages - Services marketing
Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...
The Kooples in the USA
Case study - 25 pages - Business strategy
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with noble...
Caroll's introduction to the Chinese middle market
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society,...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Marketing - Diesel
Case study - 48 pages - Services marketing
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion....
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
