SWOT Analysis - McDonald's
Case study - 5 pages - Brand management
The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...
Managerial economics - Macro assignment
Case study - 6 pages - Economy general
Describe the business cycle over 2001-2006 via the evolution of indicators like the Q-gap, inflation & growth. In 2001 and 2002, Portugal's real GDP was bigger than the potential GDP, resulting to a positive Q-gap. That meant that firms were operating above capacity, translating into growth,...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....
Urban policy: Implementing housing counseling resources
Essay - 10 pages - Economy general
This increased demand for foreclosure counseling has put a strain on housing counseling centers across the country. With little to no demand for pre-purchase counseling, counseling centers have had to internally reorganize their staff and services to meet the growing outside demands. The demand...
Eleven years after the Asian crisis, what are the policy lessons?
Essay - 4 pages - Economy general
Year 2008 is remembered, in History books, as the year of a major economic crisis throughout the world. As most papers put it mentioning as, “The worst since the great depression”. But as the world suddenly pays attention to its economic system and its (present) prominent imperfections,...
Case study : CSR policy and corporate governance, Casino group, annual report 2007
Case study - 10 pages - Management
Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
The United States and the World - The Reagan Revolution
Course material - 5 pages - Modern history
Ronald Reagan was elected president in November 1980. It was a return to more liberalism, to more individual responsibility, a move towards deregulation of the economy in a more and more globalized world. Reagan was convinced that this return to liberalism was the only way to overcome the...
African Conflicts in International Relations - China in Africa : Political or Economic interests ?
Essay - 5 pages - International relations
China's involvement in Africa cannot be reduced to only one dimension. It would be an oversimplification to label the Chinese interests on the continent as either political or economic solely: these two aspects often constitute two faces of the same coin. China's increasing engagement in...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
The Effects of M&A on SMEs Lending
Case study - 4 pages - Educational studies
Most of the mergers and acquisitions that we have had are an outcome of various economic factors that proved favorable such as escalating in the GDP, fiscal policies, macroeconomic setting and higher interest rates (Wang, 2007). The factors do not only affect the M & A process but also...
Direct investment in Turkey (2006)
Essay - 11 pages - Economy general
We are currently investigating an investment proposal concerning the chocolate confectionery sector, in Turkey. Specifically the analysis concerns the chocolate tablets production. Below follows an explanation of the elements of the investment decision, the general aspects of the Turkish economy...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
The Euro crisis and its impact
Case study - 19 pages - Political science
The Euro crisis is an economic crisis which not only points to the weaknesses of economic integration, but also points at the consequences of poor economic policies at the state level. The aim of this paper is to synthesize literature on the causes, progression and impacts of the Euro crisis on...
The instability of the international financial system and the proposals for reform proposals
Dissertation - 193 pages - Economy general
In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...
IKEA: International Marketing Strategy (Brazil's example)
Case study - 11 pages - Services marketing
This document outlines IKEA's international marketing strategy with specific reference to Brazil. Brazil has no cultural conflicts and is an untroubled multiracial society that respects all immigrants and religions. Politically, the country is a conflict-free democracy with stable public...
International Finance and Investment-The Greece Debt Crisis
Case study - 21 pages - Educational studies
Human fallibility ripped off Greece the dignity accorded to its rich history as the economy has been marred with endless conflicts, whose effects spreads beyond its national frontiers. The events revealing themselves in the Greece economy have caught the entire Eurozone in denials and bargains of...
Economy of Morocco
Thesis - 10 pages - Economy general
Morocco is a country of 29 million people with low-middle income, and gross domestic product per capita, estimated in 2001 to be 1190 U.S. dollars. Agriculture occupies an important place in the economy, with a share of GDP which has increased by about 15% over the last twenty years, and employs...
Contemporary international finance and East Asian economic integration
Essay - 12 pages - Economy general
The “Current Account crisis” is a particular type of external debt crisis that affects mostly low-income developing countries. It is characterized by a huge deficit in the current account balance which provokes a Balance of payments deficit and a currency crisis. A current account...
Macroeconomic events before and after Argentina's 2001-2002 currency crisis
Essay - 5 pages - Economy general
In practice economical balance is unachievable. Stabilization conditions that many scholars and economists claim are but fleeting status of the economy. Some of the major crises around the world including the US stock market collapse, Asian financial crisis, Latin financial crisis and recently...
The Levin model of monetary integration
Thesis - 6 pages - Finance
In the following work the Levin model of monetary integration is going to be derived and then used to show that the union monetary expansion reduces income divergence between the countries in the union and that fiscal expansion in one of the countries increases income divergence. Also it...
The global economic crisis and its impact on the German economy: The case of Strabag AG
Thesis - 7 pages - Economy general
The world economy is going through a very difficult period. The global economic crisis which began in the USA with the collapse of the sub-prime mortgage market, spread to the rest of the world. After the US, Europe was the first to experience the negative impact of the crisis. This paper...
Proposals to face the Euro crisis
Thesis - 4 pages - Economy general
During a certain period, the funny abbreviation “PIIGS” was to be found everywhere in the news; this referred to Portugal, Italy, Ireland, Greece, Spain, the five European “sick men”, endangering the survival of the Eurozone itself. While their situation still remains...
United States as a Net Borrower
Case study - 9 pages - Educational studies
Performing a detailed scrutiny when an international debt crisis strikes, would reveal that struggling countries are guilty of pursuing a self defeating strategy in their build up to foreign debt. Most of the problems that besiege the modern economies are not in any way a swarm of locusts in the...
Keynesian economics: The transition to the Washington consensus
Thesis - 5 pages - Economy general
Recent political events concerning the international economic downturn have revived the discussion of Keynesian economic theory due to the apparent failure of free market neo-liberalism. On 26 September, 2008, French President Nicolas Sarkozy remarked that “we must rethink the financial...
The European Stability and Growth Pact in the International Crisis
Essay - 3 pages - European union
The European Council created the Stability and Growth Pact (SGP), an agreement among the 16 members of the European Union who take part in the Eurozone, to facilitate and maintain the stability of the Economic and Monetary Union. The pact was adopted in its Amsterdam session on 17 June 1997 in...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
Critically assess the extent to which the Court of Justice of the European Union, through its interpretation of EU law, has struck an appropriate balance between the need to respect single market objectives
Case study - 5 pages - European union
European integration was always conveyed by economic motives. The European Coal and Steel Community, the European Economic Community, and the European Union (EU) were founded by economic interests. Since the European Union is a sui generis organisation and is also founded by the law, those...
Institutionalism: Brief study
Case study - 3 pages - Sociology
School of economic thought which emerged in the 20s in the United States was sought to be based on history, sociology and social sciences in general. Thorstein Veblen highlighted by the institutionalism opposed the foundations of Classical and Neoclassical schools, with the goal of leading the...
Energy choices in Europe: the case of electricity
Essay - 14 pages - Economy general
Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...
