Communism and it's success in China
Case study - 23 pages - Political science
Communism is an ideology that seeks to establish a classless, stateless social organization based on common ownership of the means of production. It can be considered a branch of the broader socialist movement. Communism as a political goal is generally a conjectured form of future social...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
Marketing plan: Roquefort Papillon
Thesis - 18 pages - Business strategy
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Exporting French toys to Canada
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
Keynesian economics: The transition to the Washington consensus
Thesis - 5 pages - Economy general
Recent political events concerning the international economic downturn have revived the discussion of Keynesian economic theory due to the apparent failure of free market neo-liberalism. On 26 September, 2008, French President Nicolas Sarkozy remarked that we must rethink the financial...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
The tourism marketing of Dubai: Why it's a success
Thesis - 25 pages - Geology
Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to realize that oil...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
Marketing techniques in the energy Industry
Thesis - 8 pages - Services marketing
The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...
Lowe's companies inc.
Essay - 10 pages - Business strategy
Lowe's Companies, Inc. is the second largest home improvement retailer in the United States. It offers specific products and services in line with decorating, renovating, remodelling, repair of home and commercial buildings. As of February 2, 2007, Lowe's has opened 1,534 stores in all 50...
Globalization and Inequalities: Towards a World Without Poverty: Theories, Institutions, SDG's Policies, Future Perspectives for a Better Society
Essay - 9 pages - International relations
When we talk about globalization, we mainly think about how it has been a driver and shaper of our current society. Despite having increased and revolutionized the economic exchanges, it has largely impacted our cultural and political processes by perturbing them. Globalization appeared and...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to the world....
Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
The Stability Pact
Essay - 5 pages - Constitutional law
The Stability Pact is stupid, like all decisions that are rigid [ ] this declaration made by Romano Prodi in an interview for the French newspaper: Le Monde in October 2002 had given a nasty turn to the economical and political European scene. This quotation of the former...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
Carrefour in China
Case study - 42 pages - Services marketing
"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...
Economy of Vietnam
Essay - 4 pages - Economy general
In order to have an overall understanding of a given economy, one must take into effect numerous elements and factors. It starts with a general economic framework for the particular country or region, as it gives the necessary background figures to analyze the economy as a whole. Predicting the...
The Tourism sector in Chile: Chilean economy and Implantation of foreign companies
Case study - 8 pages - Economy general
Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to democracy...
Offshore outsourcing and its impact on America
Essay - 10 pages - Services marketing
Although no one knows the exact size of offshore outsourcing businesses there is no doubt it has become a leading way to manage costs and reduces time to delivery for a large number of companies in the Western continents. Due to the proliferation of globalization companies around the world are...
Factors that determine the health of a Nation's economy
Thesis - 3 pages - Economy general
A budget deficit occurs when the government spends more money than it brings in. Every year the government prepares an annual budget and this budget assumes that a certain amount of money comes in through taxes and other sources. The government then spends the money on a large group of programs...
Analysis of Royal Unibrew on the Danish Beer Market
Case study - 27 pages - Services marketing
In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery group...
The good, the bad and the ugly
Thesis - 5 pages - Political science
According to the Richard Harris, author of The Global Context of Contemporary Latin American Affairs," Globalization refers in general to the worldwide integration of humanity and the compression of both the temporal and spatial dimensions of planet wide human interaction. The proliferation...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
Why the Saudi Government Implemented Banning Exports of Cement?
Case study - 6 pages - Criminal law
In 2009, the ban was partially lifted following an upsurge in demand in the Middle Eastern countries. Other factor was the continued fall in country's GDP growth rate projections for the past 2 years forcing the adjustment on foreign trade policies to boost the balance of payments. The...
France's balance of payments analysis
Essay - 2 pages - Economy general
We are going to focus here on the latest France's balance of payments. The document used is mainly the balance of 2006 which was published on June 19th 2007, but will the previous years will also be useful to define the trend, and especially the 2005 balance because some information are not...
Strategic analysis of McCarthy motors limited
Thesis - 20 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...
PNAC: Project for the New American Century
Thesis - 1 pages - Journalism
Many of the founding members and supporters of this group now hold high positions in Washington and are, to this day, practicing much of what was written up in their 2000 report Rebuilding America's Defenses (see attached in it's entirety) which was a blueprint for what is now known...
Amazon.com entering the Australian Market
Case study - 69 pages - Services marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...