Aldi, the giant discount stores: concept and strategy of international expansion
Case study - 12 pages - Services marketing
ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000...
Internship Report - Publicis Frankfurt GmbH (2006)
Essay - 43 pages - Services marketing
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt...
Women during the Second World War (1939-1945)
Thesis - 10 pages - Modern history
The Second World War, which lasted from 1939 to 1945, was more terrible than the First World War. The First World War was fought in France, and did not have any particular villains. However, the Second World War involved conflict at the global level as almost all major nations of the world were...
The strategy of Honda
Case study - 5 pages - Services marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
Analysis and strategy of AXA
Case study - 5 pages - Business strategy
I) Activity: AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000...
Can one compare Nazism with Communism?
Essay - 11 pages - Modern history
The only truth that the totalitarian power recognizes is the one needed at the time, and the only freedom that the power recognizes, is that of expressing the "truth". It is in these very powerful words that Vaclav Havel described a characteristic of totalitarian rule in his Political Essays in...
The Most Important Legacy of World War I: The League of Nations
Case study - 2 pages - Educational studies
It is often debated which of the great wars had a greater impact on the course of history in regards to domestic and foreign affairs. In such a debate one simply cannot escape the legacy of WWI. This first war, with its innumerable casualties and changing tides, set the stage for WWII and made...
Plan for marketing of Levi Strauss Signature in Europe
Essay - 13 pages - Services marketing
Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...
Introduction to economic principles and terminology
Course material - 20 pages - Theories and economic notions
Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....
To what extent is Belgium a sui generis federation?
Thesis - 6 pages - Political science
Only 25 countries out of the 193 world-wide existing operate with a federal political system . If we look at the ones situated in Europe, there are very few: Austria, Belgium, Germany, Spain , and Switzerland. I am here interested in the newest one: Belgium. The reforms starting the...
The murderers among us: Post-War German rubble films. The complexities of thematic and visual meaning
Thesis - 9 pages - Film studies
This paper will discuss the first post-world war II film to be made in Germany. The film, entitled The Murderers Among Us (Die Morder sind unter uns, 1946) was directed by Wolfgang Staudte. It is the first in a series of films, which are collectively entitled (Trummerfilme) which means...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...
The European Union
Tutorials/exercises - 11 pages - European union
The European Union, which formed under this name in 1992, currently consists of 25 nations and covers much of Western Europe. The European Union is an enormous organization that was initially created to maintain peace and security between European states through various political and economic...
Amazon.com entering the Australian Market
Case study - 69 pages - Services marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
What accounts for differences in the ownership structures among advanced industrialized countries? What are the leading theoretical perspectives? What are their strengths and shortcomings?
Thesis - 8 pages - Economy general
Corporate governance is a topic which is becoming more and more discussed in international business academia; there is still intense debate amongst leading theorists about the key issues concerning ownership structuring differences . Corporate governance and ownership structures are two separate...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
The White Rose Movement
Case study - 5 pages - Political science
Most Americans never have and hopefully never will experience living under a totalitarian government, and therefore cannot imagine the difficulties and the severe consequences that resulted from opposition. It was impossible to speak openly because one never knew who might be Nazi spies or...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
Preparing the Great War: The Schlieffen Plan
Essay - 3 pages - Modern history
Between 1905 and 1914, due to the instability of Europe dominated by alliances, every country in Europe was preparing for the war and developing war plans and strategies, which had to suit their conceptions of the war. Germany, which was allied with Austria-Hungary (which had a poor army),...
The birth of a mass society in Europe
Thesis - 8 pages - Medieval history
A corporation is defined as a group of people who are organized and share a common culture, norms and values. Thus, society may be defined as a heterogeneous group of people distinguished by their social status possessing equal rights. They may benefit from the society irrespective of their...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective...
The most promising mobile markets in the world
Market study - 7 pages - Services marketing
The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather...
Nazism in South America: Chronicle of a secret war 1930-1950 - by Sergio Correa da Costa
Thesis - 7 pages - Modern history
Historian and diplomat, Sergio Correa da Costa had the chance to serve his country in the city of Buenos Aires, during the Second World War. Correa lived in the Argentine metropolis during the reign of the GOU (United Officers Group) and later that of Juan Domingo Peron and Evita Duarte de...
All Quiet on the Western Front
Essay - 2 pages - Literature
Eight and a half million people dead and another 20 million injured, it was a disaster unparalleled in human history. There was nothing great about this "Great War" except for the death and destruction. Erich Maria Remarque's novel, All Quiet on the Western Front describes the pointlessness...
The Twining of Art and Photojournalism
Essay - 5 pages - Journalism
By the decisive spring of 1945, Allied Forces had entered Germany and were pushing towards the Rhine River. A series of bombing campaigns destroyed a number of major cities, crippling German industry and leading to the defeat of the Third Reich. Among the war correspondents who chronicled...
The third way
Essay - 9 pages - Political science
In 1999, British Prime Minister Tony Blair and German Chancellor Gerhard Schröder issued a joint statement entitled The Third Way, Die neue Mitte. The statement committed itself to a “newly defined role for the active state” and stated that “the essential function of markets must...
Joseph Stalin's iron grip
Thesis - 3 pages - International relations
With World War II beginning to affect the entire globe, the Soviet Union has found itself within the center of attention. Going all the way back to January of 1933 when Hitler comes into power in Germany, a theme of discontent begins with his actions of re-armoring the nation: ultimately...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Is the euro a success?
Essay - 13 pages - European union
Now accused of all evils (stifling exports, slowing growth, feeding speculation, etc.), the euro seems to have become everybody's favorite scapegoat. Yet it remains that this currency is a unique experience (a single currency managed jointly by several countries), and it is undeniable that the...
