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23 Nov 2010
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L'Oreal's Communication Campaign

Thesis - 14 pages - Services marketing

This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...

31 Dec 2010
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French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

16 Feb 2011
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L'Oreal Group: Economic and Financial analysis

Case study - 55 pages - Finance

The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...

10 Jan 2011
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The Chinese cosmetics market on the internet

Market study - 50 pages - Economy general

With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...

20 Dec 2011
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The launch of hairdressing salon "Tchip" in Australia

Essay - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its...

29 Apr 2009
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A brief look at the company L'oreal and some of it strategies

Thesis - 12 pages - Business strategy

Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of...

29 Nov 2010
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Strategic analysis of the L'Oreal group

Thesis - 32 pages - Business strategy

The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...

31 Dec 2010
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Analysis of the marketing policy of the got2B range of Schwarzkopf

Thesis - 20 pages - Services marketing

Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...

29 Sep 2010
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L'Oréal Paris hommes

Case study - 15 pages - Services marketing

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including...

18 Jun 2015
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L'Oreal company case study: Management and performance

Case study - 49 pages - Management

L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part...

29 Sep 2010
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Strategic plan: "L´Oréal"

Case study - 26 pages - Business strategy

L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics...

18 Nov 2010
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Analyzing the strategy of "Tresses" hairdressing services

Thesis - 8 pages - Business strategy

The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in catering...

16 Feb 2011
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Evaluation of the plan of Employee Stock Option of L'Oreal Group

Case study - 18 pages - Finance

The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...

20 Jan 2009
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Company strategy L'Oreal

Essay - 12 pages - Business strategy

L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...

29 Sep 2010
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Nivea - Marketing strategy

Case study - 13 pages - Services marketing

Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in...

08 Feb 2011
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Inter-cultural management: Case of L'Oreal

Case study - 9 pages - Management

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...

04 Jan 2011
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Case study of Unilever and Dove brands

Case study - 12 pages - Business strategy

In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since...

31 May 2009
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Information technology as an enabler of sales and distribution

Dissertation - 47 pages - Business strategy

A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive advantage that...

18 Nov 2010
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International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

31 Dec 2010
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Dove: evolution of a brand

Thesis - 3 pages - Business strategy

Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being different from...

29 Apr 2009
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The main factors affecting the purchase decision in anti aging products with reference to Olay

Case study - 22 pages - Services marketing

The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. There...

29 Sep 2010
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Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)

Case study - 18 pages - Business strategy

Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed,...

21 Mar 2012
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Global branding of Unilever and Nestle

Essay - 15 pages - Business strategy

This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...

02 Jun 2009
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Socialization of African American males

Thesis - 8 pages - Social sciences

Was it great anticipation, good construction, chance, or the interplay of all three? Were the forefathers that crafty, or did their evil intentions take on a life of it own? Whatever it may be, the condition that African American males are in today is alarming. African American males...

29 Sep 2010
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The face shop

Case study - 17 pages - Services marketing

The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...

29 Sep 2010
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Procter and Gamble marketing strategy

Dissertation - 36 pages - Services marketing

We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...

03 Dec 2012
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A spiritual procedure

Case study - 90 pages - Medical studies

The small studio apartment is cluttered with pizza boxes, cigarette butts, and ashtrays on the counters and floor. There are dishes in the sink, and numerous bottles of beer and wine on the desk. Also on the desk, next to the desktop computer, are many surgical textbooks and notebooks. Lee throws...

06 Apr 2011
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Case L'Oreal - 'Synergie and Belle Couleur'

Case study - 10 pages - Business strategy

The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...

22 Jan 2010
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Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...

08 Jul 2008
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HR plan for a hypothetical service business

Business plan - 5 pages - Human resources

The development of new business requires consideration of a wide range of issues. While most business owners are quick to note the importance of financing when it comes to starting a small business, few consider the specific human resource requirements that are important to the organization's...