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23 Sep 2020

Hong Kong's port - Geographical advantages and current difficulties

Essay - 2 pages - International economy

With the Hong Kong port slipping out of the world's top five, terminal operators should work together where possible, and focus on competing with ports in the Greater Bay Area and beyond'. Here what says Jonathan Beard, head of business advisory, transportation and logistics...

29 Apr 2009

Economic history of Hong Kong during the 20th century

Thesis - 8 pages - Economy general

In this essay I will explore the economic history of Hong Kong during the 20th century. Hong Kong, during this period, I will argue, went from an entrepot trading outpost, which nevertheless attracted large British trading companies, to a major independent regional...

28 Sep 2006

Harvey Nichols in Hong Kong

Case study - 42 pages - Services marketing

Our Mission : “To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment.” Our Strategy :...

17 Apr 2015

On Mao Zedong: a Chinese Icon

Case study - 3 pages - Educational studies

Mao Zedong was a leader in the transformation of China into a communist nation. He was influenced by the predominant conditions in the country and the increasing inferiority of the country compared to others. In addition, he sought to eradicate the problem of social inequalities in china as well...

19 Jan 2014

Disney Company, losing magic in the Middle Kingdom: Case study

Case study - 5 pages - Business strategy

Today, the Disney Company is well known around the world for its theme parks based on the American Disney fantasy world. In 2007, the theme park industry was estimated at US$22.8 billion and Disney is one of the major players on this growing market. Since 2008, the company has 5 Parks and Resorts...

29 Sep 2010

United Colors of Benetton

Case study - 20 pages - Services marketing

United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...

15 Jan 2009

Business plan: Personal traveller - tourism in China

Business plan - 26 pages - Business strategy

Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...

15 Jan 2009

Internship report: Hypovereinsbank

Essay - 11 pages - Educational studies

In the south east of Asia, Hong Kong is located on the eastern side of the Pearl River Delta. The territory was a British colony since 1842 and returned to China in 1997. Since this date, Hong Kong is called The Hong Kong Special Administrative Region....

29 Sep 2010

Disney, a Global Culture

Case study - 9 pages - Services marketing

In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...

28 May 2009

Promotion of world calling card, sales and brand image of Vodafone

Tutorials/exercises - 38 pages - Services marketing

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...

26 Jul 2010

China: The eldorado of luxury

Thesis - 6 pages - Business strategy

“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...

28 Jul 2014

Start-up business plan - Asian Restaurant

Business plan - 2 pages - Business strategy

The name of the company that we intend on launching is Ambrocio Restaurant. This is a restaurant that is expected to be one of the busiest ones in Asia. This is because we have chosen an ideal site for it, at a shopping mall in Hong Kong. The mission of the company is to be a...

28 Aug 2009

The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

Tutorials/exercises - 42 pages - Business strategy

Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is...

29 Sep 2010

First Pacific Company

Case study - 16 pages - Services marketing

First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company...

16 Jan 2009

The role of trade in the economic development of Eastern Asia

Essay - 5 pages - Economy general

At the end of the last century, Hong Kong, Singapore, Taiwan and South Korea attained higher rates of economic growth than other developing countries. It could be because of a close correlation between export expansion and economic growth, but are they automatically associated? What...

19 Jan 2009

Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Presentation - 135 pages - Services marketing

Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...

31 Dec 2010

Establishment of LVMH in China: A case study

Thesis - 22 pages - Business strategy

We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....

03 Mar 2011

Development for the sector of the luxury: The case of China (2006)

Essay - 43 pages - Services marketing

There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...

27 Jan 2011

Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

16 Jan 2009

The war on talent: Korn/Ferry International in China

Presentation - 16 pages - Human resources

With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...

29 Sep 2010

Why using brand management in the tourism industry ? The case of destination branding

Dissertation - 45 pages - Management

Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...

29 Sep 2010

The face shop

Case study - 17 pages - Services marketing

The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as...

29 Sep 2010

Fortune Garments - Strategic analysis of the enterprise

Case study - 11 pages - Business strategy

In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...

16 Jan 2009

Asian pacific business since 1997: Samsung and South Korea

Essay - 11 pages - Economy general

Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific Ocean,...

19 Jan 2009

H&M on the Japanese market (2007)

Essay - 9 pages - Business strategy

Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...

14 Apr 2009

Standard Chartered Bank and human resource management

Thesis - 24 pages - Human resources

Standard Chartered Bank is a British bank headquartered in London with operations in more than seventy countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. Despite its British base, it has few...

03 Jan 2011

Estee Lauder: Brand management

Thesis - 5 pages - Management

The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...

29 Apr 2009

Comparing the response to cholera in Zimbabwe with SARS response in Toronto - Public health systems in crisis

Thesis - 5 pages - Social sciences

This is an article about two diseases: cholera and SARS. Pandemics today potentially can spread from one part of the globe to another. The spread of SARS from Hong Kong where it was first identified and isolated, to Toronto (which was particularly hard hit), in part has to do...

20 Jan 2009

Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

16 Jun 2009

Foreign exchange markets (12 slides)

Presentation - 4 pages - Finance

Forex market is an over the counter market, through which we can convert one country's currency into another. Participants like market makers, brokers, corporate and individual customers are physically separated from each other. A Forex trader can work from home or office at his chosen hours of...