Doing international business in Asia
Essay - 11 pages - Business strategy
It is important to know the different cultures, economies and the different business procedures of different countries if we would want to do business with them. Just the understanding of the financial situations of each country is not enough if we want to successfully do business with them....
Overview of the consulting market in Shanghai
Market study - 49 pages - Services marketing
Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...
Mutations of Vancouver's Chinatown: Spatial redistribution and new territorial logic's
Essay - 7 pages - Sociology
Large cities tend to be inhabited by minorities, immigrants and trans-national communities. In order to study this new dynamic, I have chosen the city of Vancouver (British Columbia) in Canada. Actually, I will be spending my 3rd year in the University of British Columbia in Vancouver; that is...
Louis Vuitton marketing strategy and the emerging luxury market in China
Case study - 19 pages - Services marketing
Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
International business - Two examples of business letters
Sample letter - 4 pages - Marketing theories
This document contains two sample business letters
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions sq km...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Beaujolais in China
Case study - 31 pages - Services marketing
The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This city symbolizes...
Nationalism and communism in North-East Asia: History, application and perspectives
Thesis - 13 pages - Political science
From many perspectives, North-East Asia seems to be the area of paradoxes. The astonishing economic development of the region in the second part of the twentieth century, despite a troubled geopolitical context, is a great example of the peculiar ability of these countries to invent their own way...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of this historical...
Ports Design Limited - strategic management
Case study - 16 pages - Management
PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
The Swatch group
Case study - 48 pages - Business strategy
Those who have worn or at least seen a Swatch watch will know that this mark is indeed an indisputable reference in the field of watches across the world. This world famous watch group was formed from the merger of two Swiss watchmakers, with 18 brands in its portfolio in total, each one more...
Why is China so competitive? Measuring and explaining China's competitiveness
Essay - 36 pages - Economy general
In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention that...
Sectoral study of Louis Vuitton
Case study - 50 pages - Services marketing
Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...
How companies deal with cultural differences: the example of Disneyland Resort Paris
Case study - 97 pages - Services marketing
"Globalization, understood as the extension of the market economy and capitalism in the world, has accelerated over the last thirty years. " Thus the companies that choose to internationalize are growing. This internationalization promotes contacts between cultures, which play a fundamental role...
The study on factors influencing people in purchasing prepaid cards
Case study - 33 pages - Psychology
Hutchison Telecom, one of the world's leading cellular service Providers, brings hutch to you. They are known for their innovative approach and world-class technology. Their goal is to provide you superior products and services, anytime and anywhere. Hutch values are stated simply. To be fair and...
The study and research of different fields of certified financial planning
Tutorials/exercises - 22 pages - Finance
Every body has dreams, dreams for themselves, dreams for their families, To fulfill these one needs to back up earnings by investing wisely. Most people work hard and earn money but when it comes to financial planning and actually going ahead with it they don't care much. Every one is different,...
Xu Beihong: pioneer of Chinese Realistic Painting?
Essay - 9 pages - Arts and art history
Xu Beihong (1895-1953) was a native of Yixing in Jiangsu Province. His father, from whom he learned painting in his childhood, was also a painter. At the age of 20, Xu went to Shanghai to sell his paintings. In 1918, at the invitation of Cai Yuanpei, he went to Peking University to work as an...
Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India
Tutorials/exercises - 31 pages - Business strategy
The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant...
Marketing road map of WWF (World Wildlife Federation) for generating funds
Case study - 10 pages - Services marketing
This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...
Bahrain: Tourism and hotels
Thesis - 19 pages - Social sciences
The hotel industry is one of the oldest commercial endeavors in the world. The first inns were built way back in the 6th century B.C. and were a result of the urge to travel that happened after the invention of the “wheel". Husband-and-wife teams opened the earliest inns by providing...
The development of emerging markets over the past 20 years
Thesis - 7 pages - Economy general
In 2007, the Gross Domestic Product (GDP) in emerging countries was over 50% of global GDP. Today, the world is divided into four categories of countries: rich countries, those with average income and rapid growth, those with average income and slow growth, and poor countries. Emerging markets...
Information technology industry in Singapore
Presentation - 41 pages - Business strategy
The International Data Corporation's Information Society Index 1999 ranked Singapore as the 4th most dominant information-driven economy and society in the world, after the US, Sweden, and Finland. The World Teleport Association named Singapore the 1999 Intelligent City of the Year. The digital...
Procter and Gamble Japan: the SK 2 Globalization Project
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
Critical analysis of the arguments surrounding the morality of engaging in "insider trading" in securities markets: although it is illegal in most stock markets, could the practice ever be eradicated totally and would this be desirable?
Essay - 5 pages - Finance
As the securities markets were expanding rapidly in the second part of the 20th century, a widespread assumption maintaining that insider trading must be prohibited on moral grounds took root in the collective consciousness. These economic transactions are illegal in most stock markets and the...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...
Career management: Women and the Glass Ceiling
Thesis - 27 pages - Human resources
There has been an increase in the participation of women in the professional world today. They are becoming increasingly qualified and skilled. However, this increase in opportunity has not led them into illusions and they do not consider themselves lucky. They do not compare their situation to...
