Presence of L'Oreal in India
Case study - 20 pages - Services marketing
The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Barista in India: Integrated marketing communication
Essay - 9 pages - Services marketing
Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are Barista, Cafe...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
Inter-nation marketing: Easy-jet in India
Thesis - 4 pages - Business strategy
Easy jet is one of the most surprising companies in the last decades. It's business model based on cheap price for a service that is supposed to be expensive made its success and is the base of the Easy strategy. Created in 1995 by Stelios Haji-loannou, Easy Jet is now one of the most...
Green building technology in India
Thesis - 4 pages - Computer science
The Green building movement has already gained momentum in India. Currently, there are two rating systems prevailing in India for Green Building certification: Leadership in Energy and Environment Design (LEED INDIA) and Green Rating for Integrated Habitat Assessment (GRIHA)....
Tesco's in India
Case study - 5 pages - Services marketing
Introduction According to Business Object (2008) Tesco is the UK's largest retailer and is one of the top three international retailers in the world with 2,000 stores. Tesco is driving a multi-part strategy which will add to Tesco's growth and benefit. According to studies, a lot of retailers...
Launching of the store Ikea in India
Case study - 7 pages - Services marketing
I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
Michelin in the land of the Maharajah's (India): Case study
Case study - 4 pages - Services marketing
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients. Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets
Case study - 12 pages - Economy general
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging...
Climate change and green house gas emissions: issues and challenges in India
Essay - 7 pages - Ecology & environment
Green house gas (GHG) emission is a matter of grave concern across the world. The adverse impacts happen mainly in the form of climate change and global warming. Immediate steps are required to cut the emissions. India is the fourth largest emitter of GHG in the world in absolute terms....
Market Overview: India's Automobile Industry
Market study - 10 pages - Economy general
India's automobile industry holds many opportunities for profitable foreign investment. I believe we can find success by expanding our company's market into India. The recession has impacted the growth of the automobile industry worldwide, not excluding India, but...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
Case Nestlé Waters: enter the Indian bottled water market
Case study - 10 pages - Services marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...
Orientalist Scholarship, the Conquest of India and the Events of 1857
Thesis - 4 pages - Medieval history
Britain's conquest of India was not an occupation in the conventional sense. Although England did have a military and economic presence on the sub-continent for over 200 years, the source of their power lay in a control of India's knowledge. England came to dominate the country...
The role and position of North and South Indian women: The problem of female infanticide, dowry burning and Sati
Thesis - 9 pages - Sociology
The North and the South of India is different in terms of language, custom and religion. In fact, language, custom and religion itself is prone to regional differences even down to the village level. However, despite these differences even in the village level, a homogenous explanation can...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the...
McDonald's in India: a glocal strategy
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all...
America's response to Indian Nuclear development
Tutorials/exercises - 6 pages - Political science
The United States and democracy go hand in hand. Most would be surprised to hear that the United States does not even have the world's largest democracy. That is India's claim to fame. For the U.S., this is a good and a bad thing. It is good to have a corresponding government with...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different...
Renault strategy in India
Case study - 2 pages - Services marketing
Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...
Outsourcing which special reference to services in India
Dissertation - 22 pages - Business strategy
We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to...
Kautilya and ancient Indian administration
Thesis - 5 pages - Ancient history
Indian administration in its present form is the culmination of its evolution since 321 BC when Chandra Gupta Maurya established his empire in the sub-continent. Over a period of time, the Mughals and the British contributed substantially to the formation of the Indian Administrative system. Free...
A critical examination of the roles of Clive, the East India Company and Hastings in the expansion of the empire in India
Thesis - 11 pages - Modern history
The East India Company was originally incorporated as an English Joint Stock company with the overriding objective of initiating British trade objectives in the East Indies. The company's evolution from trading corporation into a central vehicle for expanding the British Empire in...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the...
RFID based destination announcing system inside the railway bogie (India)
Thesis - 4 pages - Computer science
The local railway system forms a backbone of major cities in India. According to the statistics 43 % of the city's population uses this method to commute on a regular basis. The railway routes cover vast area and many stations, stoppage time for each station being approximately 30 seconds....
A system dynamics approach for village development planning with reference to India
Case study - 12 pages - Social sciences
This paper presents the results of a detailed 10-week long fieldwork done at the Tuljapur village in Thane district of Maharashtra a state in India obtained from modeling the observed data using the System Dynamics methodology. Various resource-technology-need linkages (forward and...
Launching of the Evian bottle water in India
Case study - 38 pages - Services marketing
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...