An introduction to the hotel industry: An investigation of the departments
Thesis - 36 pages - Business strategy
To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality industry can be...
The 5 star hotel industry in India
Thesis - 6 pages - Business strategy
The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being the nuclear tests carried out by India in 1998...
Environmental scanning of insurance industry
Case study - 10 pages - Business strategy
India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the insurance industry today. In 1956, Indian...
An overview of the spices industry
Thesis - 7 pages - Business strategy
The history and culture of Indian spices is probably as old as human civilization itself. The Vedas, the Bible and the Quran are all replete with reference direct or indirect to Indian spices. The earliest literary record in India on spices is the Rig Veda (around 6000 BC), and the other three...
An overview of the departments in hotel/hospitality industry
Thesis - 15 pages - Management
In today's shrinking world fast moving airlines, Passenger-ship, trains, buses and automobiles carry travelers all over the world on extra pleasure or business trips. This traveler requires food, lodging and service of good standards at a reasonable price. Hotel management today is controlled by...
An overview of the glass industry
Thesis - 4 pages - Management
About 4, 50,000 years ago molten rock the core of the earth forced its way to the surface and was broken through volcanoes. When the hot lava contained silica and cooled rapidly - it formed a glass as hard as a rock. The volcano glass is called obsidian. Thus nature herself created the first...
A study on the Indian automobile industry in relation to Skoda
Case study - 25 pages - Business strategy
If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...
Automotive industry
Thesis - 5 pages - Business strategy
The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive fabrications are amongst the biggest companies...
An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)
Thesis - 14 pages - Business strategy
The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...
An overview of industrial marketing
Thesis - 4 pages - Services marketing
Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the production of consumer or industrial goods & services &...
Britain's industrial revolution: Social consequences and the plight of the working class
Thesis - 9 pages - Social sciences
The late 18th century was a period of revolutions, which is why for many it was a time of change and uncertainty. The American colonists had achieved their independence from Britain and the French had overthrown their monarchy and the nobility during this time period. In Britain however,...
Transformational vs. transactional leadership: A path analysis of the direct selling industry in Thailand
Thesis - 8 pages - Management
As the direct selling industry becomes more competitive, many direct selling firms are trying to find ways to succeed. The “distributor” or salesperson lies at the heart of the direct selling business. If there is no distributor, there is no revenue. In this industry, the distributors...
Application of ANN in non-life insurance industry
Thesis - 12 pages - Business strategy
Most of the Institutions are yet to use basic best practices for marketing spending and effectiveness for allocation of marketing resources. They traditionally allocate their marketing budget either based on historical allocation level or based on product level priorities. Marketing has come...
The factors determining the top players in the video-gaming industry
Thesis - 6 pages - Business strategy
The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...
Analysis of organizational boundaries: A case study of the automotive industry
Case study - 7 pages - Business strategy
Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...
It's just the culture industry: What's the problem?
Thesis - 2 pages - Social sciences
Adorno and Horkheimer's fundamental problem with the culture industry is that it exists. Their essay asserts that the culture industry as such, is a fascist democratization of individuality, ideologies, art, culture, and life. Both men are also deeply frustrated to the degree to which people fall...
The strategy of Apple's music industry - published in 2010
Thesis - 4 pages - Business strategy
The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies,...
The music industry: industry analysis, the future of the paid content
Market study - 15 pages - Services marketing
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
International business strategy: The Japanese Car Industry
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
The French motor industry in the world
Essay - 37 pages - Economy general
Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...
Global business context, car industry
Essay - 6 pages - Management
The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car manufacturing practices....
How tobacco industries can adapt marketing strategies despite such restrictive European legislation?
Case study - 11 pages - Business strategy
The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...
An analysis of the structure of the Canadian retail industry
Market study - 9 pages - Services marketing
The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...
The telecommunication industry
Essay - 13 pages - Services marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...
Chaos in the Skies ? The airline industry pre- and post-9/11
Market study - 12 pages - Services marketing
The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11 attacks...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Electronic computer industry
Worksheets - 3 pages - Electronics
According to Standard Industrial Classification, the electronic computer industry has been classified under the four-digit code 3571, an industry of the Manufacturing Division and featuring in the major group 35 which includes Industrial and Commercial machinery and computer equipment. This...
