Tobacco: industry, market, society chronology
Case study - 4 pages - Business strategy
Nowadays, the most commonly-spread form is the filter-tipped cigarette; big companies like Philip Morris use machines which can produce thousands of cigarettes a minute; the cigarette becomes omnipresent during the 20th century: from the middle-class person to the worker, from the student to the...
Strategic management in the soft drinks industry
Case study - 7 pages - Management
Coca-Cola and Pepsi Cola have always competed against each other. It has been more than a century ago since both brands started fighting to beat the other one and become the most successful one. This “war” does not only concern the products offered by Coca-Cola and Pepsi. It is bigger...
The personal computer industry - a marketing perspective
Case study - 14 pages - Business strategy
Personal Computers, meaning a machine to be used by only one person, have thrived for decades. The historic systems were built with a magnetic drum memory and gave the person complete control on the machine's registers and its various modes of operation. Many were only intended to be operated as...
Retailer perception towards adhesive industry: Jubilant Organosys Ltd
Thesis - 8 pages - Business strategy
Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining...
OSHA Act and its relation to aviation industry
Case study - 5 pages - Management
This Act is part is part of the labor Laws enacted by the American parliament to protect the rights and safety of workers. It was enacted by the parliament of Trinidad and Tobago. Its main aim was to ensure that persons at work are in good working conditions free from health hazards (OSHA, 2011)....
Business model of Coco Chanel's fashion and design industry
Case study - 3 pages - Business strategy
Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a respiration...
Christians in the entertainment industry
Case study - 4 pages - Film studies
As an aspiring filmmaker, it would seem that I'm on my way to entering an industry that isn't exactly brimming with Christian values. The film industry, along with the rest of the entertainment industry (music, theater, advertising, etc.), tends to be more interested in...
Sensory marketing- What can we learn from food and beverages industry
Essay - 5 pages - Services marketing
The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
Will E-commerce save the music industry?
Case study - 15 pages - Business strategy
The dematerialization of the consumption is the main factor: With the development of internet and MP3 formats, CDs are becoming almost obsolete and consumers are more disposed to consume music through those forms. The consequences of this phenomenon is that revenue are decreasing for the all...
International marketing car industry
Case study - 17 pages - Services marketing
If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone. If a...
Analysis of the toy industry
Case study - 9 pages - Management
In the current economic situation, the lexical field declines through many adjectives such as unemployment, or crisis. The world is in an uncertain climate for the economic part but the social part too. It is during the Christmas period that we can forget theses bad news. The magic of Christmas...
The Future of the Beer Industry after the World Economic Crisis
Market study - 9 pages - Services marketing
Beer is an alcoholic beverage obtained by fermentation. It is made from water, malt (sprouted grain, usually barley, sometimes wheat or rye) and hops. Beer may either be produced industrially or manually in a brewery, but can be manufactured by an individual. It can be grouped by the structure or...
Automobile contracts as the fulcrum of the automobile industry
Thesis - 4 pages - Business law
This paper argues that automobile contracting is one of the most important tenets of the automobile industry as supported by the various articles on the import of contracting in the global business arena by Michael P. Vandenbergh. There are however specific areas of interest to all the...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it happens to...
The pharmaceutical industry
Market study - 34 pages - Business strategy
The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and...
South Korea: An Electronics Industry
Thesis - 6 pages - Economy general
On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...
Competitive Advantage of Wine Industry in France
Thesis - 10 pages - Economy general
According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
The toy industry and the study of Jurassic Toys
Market study - 3 pages - Services marketing
The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Switzerland and the watch making industry
Market study - 40 pages - Services marketing
For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will...
The low-cost airline industry
Market study - 5 pages - Business strategy
In this paper we will analyze the airline sector using various theories and tools to examine it. As part of our strategic focus, we will first study the overall market and then, by using the example of Ryanair, look at the features of a low cost airline. The passengers of the airline...
The luxury industry
Market study - 31 pages - Business strategy
Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
The strategy of Apple's music industry - published: 27/01/2011
Case study - 4 pages - Business strategy
"The Great Transformation" is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitalization and sharing of the latter appears to be the trigger for a crisis of global magnitude of this sector. Demonized by the record companies,...
The Eyewear Industry- Analysis and Recommendations
Thesis - 15 pages - Business strategy
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this...
