The telecommunication industry
Essay - 13 pages - Services marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide...
Chaos in the Skies ? The airline industry pre- and post-9/11
Market study - 12 pages - Services marketing
The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
Environmental issues in the air transport industry
Case study - 5 pages - Ecology & environment
The air transport industry uses air craft to transport people, cargo, and mail. Civil aviation includes two major categories; first one is the scheduled air transport, which includes passenger and cargo flights operating on regularly-scheduled routes; and general aviation, including all...
Car rental industry
Market study - 6 pages - Services marketing
The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe...
Case study: Airline industry
Market study - 9 pages - Services marketing
After deregulation, many carriers came into the airline industry to compete against the main airline companies. Why and in what way could these entries be successful? Government Regulation was the main barrier to entry in the airline industry. To regulate prices and stability of...
The Falling Leader: An analysis of Sony's decline in the games console industry
Thesis - 4 pages - Business strategy
The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games industry...
Chocolate Bar Industry
Market study - 35 pages - Services marketing
This report focuses on the chocolate bar industry. Products are tangible and their core element is the chocolate itself, the formal element is the brand and the augmented product could be the guarantee of complying with health and safety regulations. Dominant companies in the chocolate...
Airline industry: analysis of five forces model of Porter
Market study - 6 pages - Business strategy
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled flights but...
Pharmaceutical industry analysis and merck's strategic assessement
Case study - 8 pages - Business strategy
The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this...
The Swiss chemical and pharmaceutical industry
Market study - 6 pages - Business strategy
In the beginning, pharmacists developed new products in their back shop. Industrialization started a century ago, with the universal exposition where scientists wanted to find new processes and develop their market. Moreover, the two World Wars led to significant growth in this particular market....
Michelin's position in the industry
Case study - 6 pages - Services marketing
Michelin's position in the industry is impressive. Michelin is the leader of the tire industry on the global market and the second one compared to Bridgestone so it takes part of the three market leaders with Goodyear at the third position. To become one of the biggest...
Sony - The leader in the video game industry
Thesis - 6 pages - Business strategy
When we look at the video game industry, we can see four major players. All of them are more or less interrelated. The producers of video consoles: the leaders in this market are Sony, Nintendo and Microsoft. The undisputed leader is Japan's Sony. Microsoft, the U.S. firm, has...
The music industry: industry analysis, the future of the paid content
Market study - 15 pages - Services marketing
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
Marketing plan: the case of insurance industry
Dissertation - 26 pages - Services marketing
Pure General Insurance (PGI) has strived to develop in a fast changing and highly competitive environment since the 1970s. As in many developed countries, the market has become either mature or saturated, with companies experiencing small growth or being out competed. It is then vital for a...
Global industry study : H&M
Case study - 22 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
The Ready-to-eat Breakfast Cereal Industry in 1994
Market study - 2 pages - Services marketing
Statement: Because of no price competition in the breakfast cereal segment, no company has any clear dominance over any of the others. Thus, in order to gain market share over the market leader Kellogg, and improve the company's profits, General Mills came up with its "April 1994" reduction...
Ken Kutaragi, master of the Japanese industry
Thesis - 3 pages - Business strategy
Ken Kutaragi was born on August 8, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University, where he graduated as an engineer, specializing in various machines and electronics. A visionary, he saw the potential of video games while the market was still in its infancy. He joined...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten years....
The housing market and the real estate industry in the United Kingdom
Thesis - 5 pages - Economy general
The housing market today stands out as the sorted out scope of business venture which caters to the needs of a variety of customers, whose participation is been increasing over a period of time with big players dominating the market. Housing is one of the most basic necessities and such a...
Automotive industry: China
Thesis - 25 pages - Business strategy
In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...
Integrating supply chain management and strategic management: The basis for analysis of the grain industry
Thesis - 6 pages - Management
The observed corporate changes in many supply chains in Australia suggest that instability rather than stability is a consistent pattern in corporate supply chain relationships. This observation should not be surprising given the dynamic impacts of competitive strategy and has been extensively...
Honors contract: The future of the newspaper industry
Thesis - 3 pages - Journalism
Newspapers are not doing well: circulation is down, staffs are dwindling, and websites are getting more hits than pages are getting turned. The New York Times' website in October 2008 saw 20 million users, while the print product went to 1 million readers (Hirschorn, “End Times”). This...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
Motorcycle industry: Ducati poised to conquer the world
Thesis - 5 pages - Business strategy
The global motorcycle market covers a varied range of machines like off-road cruisers, touring bikes and sports bikes. So far, Ducati has been a relatively small player, with a market share of only 6.7%. The company faces stiff international competition in its efforts to gain a larger market...
TomTom N.V in the industry of the PND (Personal Navigation Devices)
Case study - 27 pages - Business strategy
The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...
Transformational vs. transactional leadership: A path analysis of the direct selling industry in Thailand
Thesis - 8 pages - Management
As the direct selling industry becomes more competitive, many direct selling firms are trying to find ways to succeed. The “distributor” or salesperson lies at the heart of the direct selling business. If there is no distributor, there is no revenue. In this industry, the...
