AB Inbev : international marketing strategy
Case study - 8 pages - Services marketing
One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...
Business Communication and Success: Coca Cola Company
Case study - 6 pages - Management
The company that will be focused on in this study will be Coca Cola Company which is the world's major retailer, manufacturer and marketer of soft drinks and other non-alcoholic beverages. The aspect of Coca Cola's business that will be assessed will be communication and the success of effective...
Martini: An international drink
Thesis - 20 pages - Services marketing
Martini, Sola & Cia was founded in 1863 in Torino by Alessandro Martini and Teofilo Sola. The company became Martini & Rossi in 1879. In 1922, it again changed its name to Martini. It retained the name of Martini & Rossi in the United States because Martini is the name of an American cocktail....
Strategy development and communication of the mobile phone company Orange
Case study - 6 pages - Business strategy
I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger of two...
International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition
Thesis - 5 pages - Management
In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
The communication of Renault Trucks
Case study - 8 pages - Management
In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...
The instability of the international financial system and the proposals for reform proposals
Dissertation - 193 pages - Economy general
In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...
International commercial arbitration - published: 29/09/2010
Essay - 4 pages - International law
In the event of resolution of disputes related to international commercial agreements, the International commercial arbitration is one of several forms of dispute resolution. The use of arbitration has increased along with the growth of international trade and commerce and...
International Institutions and Trade Liberalization: What has been the role of international institutions in promoting trade liberalization, and how successful have they been?
Essay - 3 pages - Economy general
When we look at the issue of trade liberalization and we question which international institutions have promoted it, we must ask what exactly is an international institution. In the formal sense, they are seen as “an organization established by multiple national governments,...
Adidas Ltd: AG's acquisition of Reebok International Ltd
Essay - 5 pages - Business strategy
On August 3, 2005, European sports shoe maker (based in Germany) Adidas-Saloman AG's acquisition of Reebok International Ltd. was announced. The market's reaction was cautiously positive to the news, with Adidas' share price appreciating by 7.5%. The CEOs of the two companies...
International commercial arbitration
Essay - 4 pages - International law
International commercial arbitration is one of several forms of dispute resolution for international commercial agreements. The use of arbitration has increased along with the growth of international trade and commerce and the accompanying disputes springing from these...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...
Analysis of the role of easy transit to Pearson international airport in the economy of Toronto and its accessibility to commuter and international travelers
Thesis - 6 pages - Geography
Toronto, Montreal, and Vancouver are the three largest cities in Canada. As such, they play a pivotal role in the economy, growth, and development of Canada as both a nation unto itself and as an international destination for commerce, tourism, and immigration. Sad it is, then, that...
Trade off between the economic benefits as opposed to the ethical and environmental problems of increasing international trade
Thesis - 12 pages - Economy general
The concept of ethics, social responsibility and accountability in business is inherently complex and has fuelled polarized debate as to the parameters of its role in practice. Furthermore, this has been compounded by the integration of the globalization phenomenon into international...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....
An evaluation comparing and contrasting the international covenant of economic, social and cultural rights with the international covenant on civil and political rights
Thesis - 5 pages - International relations
The central purposes of the International Covenant on Economic, Social, and Cultural Rights and the International Covenant for Civil and Political Rights have many things in common as they work together to form the backbone of the International Bill of Rights. The two...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
International business strategy: international strategic alliances
Essay - 9 pages - Business strategy
According to author Charles Hill's views on Global Business Today, "Collaboration between competitors is fashionable; recent decades have seen an explosion in the number of strategic alliances". Indeed, the global economic system is nowadays so complex and the competition is too strong that...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are...
International Accounting and Finance
Essay - 6 pages - Accounting
Since 2005, companies listed in the European stock exchange have to present their financial statements in accordance with the International Accounting Standards (IAS), rather than comply with their national reporting standards. According to the European Parliament, the creation of such...
Outline of "de Gaulle's "vision of France's international role and discuss the ways in which his foreign policy sought to realise this vision.
Thesis - 7 pages - Political science
General de Gaulle is one of the most distinguished political figures of the twentieth century. Often known as “l'homme du 18 Juin”, Charles de Gaulle was a hero of the French Resistance during the Nazi invasion of France, and later became the President of ‘l'Hexagone'. This essay...
Study of the international strategy of Nestlé
Case study - 5 pages - Business strategy
Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped with various...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
Pernod-Ricard's International diagnosis
Case study - 42 pages - Services marketing
Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. With...
Stage assistant intern: Cover letter
Sample letter - 1 pages - Film studies
I would like to apply for the position of Stage Assistant Intern. In the job requirements, you stated that the applicants must have “at least two years prior stage hand experience in the performing arts, or have taken High school/College level Stage Craft/Lighting/Sound classes, or possess...
Amnesty International: An "Indie" Organization
Tutorials/exercises - 3 pages - International relations
“Everyone has the right to life, liberty, and security of person,” states the third article of the Universal Declaration of Human Rights. The General Assembly of the United Nations adopted this declaration in 1948. The members of the Non-Governmental organization, Amnesty...
