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10 Mar 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition...

13 Jan 2022

Internationalization and entry modes

Course material - 4 pages - Business strategy

The liability of foreignness (LOF) is the "natural" disadvantage a foreign company has compared to local competitors on a local market. The LOF arises from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host...

07 Jul 2022

Internationalization Strategy Proposal - Tim Hortons

Case study - 12 pages - International marketing

The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...

30 Jan 2017

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

Case study - 67 pages - International marketing

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...

21 May 2012

Procter & Gamble- Internationalization Strategy

Case study - 9 pages - Business strategy

In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...

16 Feb 2011

Strategies of internationalization

Course material - 31 pages - Business strategy

Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is...

16 Feb 2011

Internationalization with a concrete example of the IKEA group

Case study - 70 pages - Finance

In specialty marketing and strategy management, in order to acquire the basic knowledge necessary for any manager, we studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thus, by using personal research and theoretical concepts seen in class,...

16 Feb 2011

Is internationalization a form of survival for large distribution?

Dissertation - 59 pages - Management

In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...

10 Jan 2011

Internationalization Strategies of Wal-Mart and Tesco - published: 10/01/2011

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate and the speed of establishment of these two firms internationally until...

16 Feb 2011

The internationalization of the company and human resource management

Book review - 10 pages - Human resources

Today, most French companies have had the "great leap" in international markets. With increased trade and international context, the phenomenon of globalization has forced companies to open their activities abroad. Even if we can see significant differences in their degree of...

29 Sep 2010

Internationalization process: Michelin

Case study - 8 pages - Business strategy

The Michelin Company was founded in 1889 in Clermont-Ferrand (France) by Edouard Michelin. Initially, Michelin employed 52 persons in a plant spread over 32 acres. Edouard Michelin benefited of his brother's (André Michelin) support. The two brothers were complementary: André was an innovator,...

29 Sep 2010

Google strategic management : Internationalization and diversification

Case study - 20 pages - Services marketing

Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...

29 Nov 2010

Internationalization Strategies of Wal-Mart and Tesco

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...

02 Dec 2010

The Uppsala model: E-business and strategies of internationalization of the firms

Case study - 8 pages - Business strategy

Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the...

31 Dec 2010

Internationalization strategy of the Accor group

Thesis - 25 pages - Business strategy

Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...

21 Jan 2009

The impact of internationalization strategy on management control system

Essay - 16 pages - Management

In an increasingly global economy, corporations need to develop more and more efficiency and reliable management control system (MCS) in their home countries, but also in their subsidiaries abroad. This study analyzes the effects of an internationalization strategy on the management...

05 Feb 2009

Internationalization of SME's

Essay - 6 pages - Economy general

The 20th century is one of the most revolutionary periods in economic history as national economies around the world dramatically shifted and changed to cater to burgeoning demanding global markets. Barriers to cross-border trade and investment fell as businesses around the world capitalized on...

05 Oct 2021

What development in the luxury sector? The case of China

Dissertation - 8 pages - Luxury marketing

Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...

26 Mar 2013

An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product

Case study - 7 pages - Business strategy

This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to internationally...

29 Sep 2010

The French motor industry in the world

Essay - 37 pages - Economy general

Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...

27 Jan 2011

Strategy analysis of two brands of L'Oreal and Henkel

Case study - 33 pages - Services marketing

The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...

16 Feb 2011

Logistic strategies of the companies of luxury - Example of Louis Vuitton

Case study - 42 pages - Logistics

In this paper, we will focus on logistics and strategies of luxury companies. We will also analyze their future prospects. Initially, key concepts and existing models in terms of logistics are defined in the first paragraph. Therefore, one sees three different types of strategies, the offensive,...

16 Feb 2011

Analysis on the group of JC Decaux SA

Case study - 16 pages - Business strategy

The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...

04 Jan 2011

Strategy analysis of Henkel and L'Oreal

Case study - 25 pages - Business strategy

In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...

23 Mar 2011

How companies deal with cultural differences: the example of Disneyland Resort Paris

Case study - 97 pages - Services marketing

"Globalization, understood as the extension of the market economy and capitalism in the world, has accelerated over the last thirty years. " Thus the companies that choose to internationalize are growing. This internationalization promotes contacts between cultures, which play a...

07 May 2021

Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"

Market study - 7 pages - International economy

In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...

27 Jan 2011

International strategy of Carrefour

Case study - 9 pages - Business strategy

Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...

27 Jan 2011

Enterprises facing globalization

Case study - 8 pages - Management

The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...

29 Sep 2010

Procter and Gamble Japan: the SK 2 Globalization Project

Case study - 13 pages - Economy general

Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the...

29 Sep 2010

Case Nestlé Waters: enter the Indian bottled water market

Case study - 10 pages - Services marketing

Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs...