Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden and...
Disney, a Global Culture
Case study - 9 pages - Services marketing
In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...
Kodak case
Case study - 3 pages - Business strategy
According to LEWI theory of narrative lifecycle, Kodak has reached the stage of “myth time”. Hence, the firm has to focus on certain issues like developing eternal values, involvement in the society, internationalizing the brand and rejuvenating the brand. Today, due to its weak brand...
Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers
Essay - 4 pages - Services marketing
Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...
Ryanair, a model of competitive advantage?
Case study - 8 pages - Services marketing
Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Human resources in Europe
Essay - 10 pages - Human resources
For the last three decades, the liberalization of the exchanges and the development of the Foreign Direct Investments (FDI) led the globalization of the economy. The flows of the FDI with the amount of 648 billion dollars in 2004 are sixteen times today than at its being in 1950 . The growth of...
International Strategic Management - L'Oreal
Thesis - 13 pages - Business strategy
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
The evolution and expansion of nestle - published: 23/11/2010
Case study - 8 pages - Business strategy
In 1866, the Swiss chemist Henri Nestle invented powdered milk for feeding newborns, who could not be nursed by their mothers. He sold his formula in 1867, thus laying the groundwork for the start of a major company called Nestle. Over time, the company has diversified its range of products,...
Nestle monograph
Thesis - 10 pages - Economy general
Peter Brabeck of Nestle has championed global nutrition and well-being as the former adviser to Francois Mitterrand, but because the driver of the super tanker Swiss chocolate, showed his genius for growth. Nestle is indeed a multinational world leader in food both for humans as well as animals....
Analysis of supply and environment for Renault
Case study - 8 pages - Business strategy
The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation and...
The establishment of 'Le Pain Quotidien ' in New York
Thesis - 13 pages - Business strategy
In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
International business of Danone
Case study - 8 pages - Business strategy
With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...
SWOT Analysis - Shiseido
Case study - 4 pages - Services marketing
Strategy includes actions employed at all levels of the company, to face competition. It thus reveals strategic visions, action plans and decisions that will have a direct impact on the profit of the company in its environment. This strategy also applies to different areas of business. We...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...
The evolution and expansion of Nestle
Case study - 12 pages - Business strategy
In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...
E-commerce in Morocco
Market study - 56 pages - Economy general
Like Morocco, other countries began developing in Europe many years ago. Europe saw its history and its strategic geographic location taking an important place in world history. These international relations have to be aware of technological development. "The world today lives on civilizational...
The Great Depression and World War II (1929-45) in U.S. Literature
Essay - 6 pages - Literature
The confidence of the Jazz Age died in 1929 with the Crash. As the nation threatened to disintegrate, the American writer recognized the fragility of its coherence ; capitalism and industry could no longer be trusted to sustain an egalitarian society that could guarantee the welfare of all....
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
Money laundering in the financial community: one of the dark sides of globalization
Essay - 9 pages - Finance
Economically, globalization may appear beneficial in that it enhances trade between men and generates growth. Many of its adverse effects are, however, the game of criminal organizations. Indeed, with the rise of movements of people, goods and capital, globalization tends to increase the capacity...
Danone joint venture and rupture of Danone and Wahaha
Case study - 6 pages - Economy general
An international joint venture (it is most often) is a separate legal organizational entity in which at least two partners participate economically, geographically and legally independently of each other. The joint venture may be formed entirely on a new basis, or be the result of the merger of...
Aldi, the giant discount stores: concept and strategy of international expansion
Case study - 12 pages - Services marketing
ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000 stores...
Diagnostic of Nutella Snack & Drink
Case study - 10 pages - Services marketing
The company mission: FERRERO France is involved in the production and marketing of chocolate confectionery brands such as Kinder, Nutella, Ferrero Rocher and so on. It has a place in different markets, selling spreads, pastry equipment (ultra cool and dry snacks), chocolate, confectionery, and...
Analysis of Facebook Marketing
Case study - 9 pages - Services marketing
Mark Zuckerberg created Facebook from his room at Harvard university on February 4, 2004. It was a huge success on campus and more than two thirds of the students enrolled in 2 weeks. He then decided to extend the use of Facebook to other universities, in partnership with roommate Dustin...
The invasion of Iraq: An example of liberal imperialism
Case study - 6 pages - Political science
On March 19, 2003, the United States, under the leadership of former President George W. Bush launched the invasion of Iraq1. For many people, this was a vital strategy in the United States' “war against terror.” The terrorist attack in New York City on the morning of September 11,...
