Experimental marketing: Building customer associations
Dissertation - 60 pages - Services marketing
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...
Impact of effective leadership in an organization
Thesis - 46 pages - Management
The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies, organizing and controlling activities in to order to...
Death as reality: A response to Christopher S. Glover's critical analysis of Don DeLillo's White noise
Thesis - 4 pages - Literature
In this essay, I will systematically dissect Christopher S. Glover's categorization of Don DeLillo's White Noise as an example of Baudrillard's third stage of simulacrum while presenting an alternate interpretation that suggests the novel actually represents a deviation on...
Essay on human rights
Thesis - 10 pages - Social sciences
"Imagine that you are creating a fabric of human destiny with the object of making men happy in the end [...], but that it was essential and inevitable to torture to death only one tiny creature [...], would you consent to be the architect on those conditions?". There, Fyodor Dostoevsky asked...
Entrepreneurship: Case studies
Case study - 3 pages - Management
Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...
Analysis and fabrication of the model of a crane with pneumatic lift
Tutorials/exercises - 71 pages - Physics
Within this dissertation, the manufacturing and fabrication of a prototype of a crane with a pneumatic lift is explained with the help of detailed diagrams. The project is held to covert each and every drop of theoretical knowledge into a crude conceptual and practical work. This introductory...
The President's commission on the assassination of President Kennedy and its report
Essay - 5 pages - Modern history
“THE ASSASSINATION of John Fitzgerald Kennedy on November 22, 1963, was a cruel and shocking act of violence directed against a man, a family, a nation, and against all mankind.” This is the first statement made on page 1 of the Report of the President's Commission on the...
The Americanization of High Fidelity
Essay - 4 pages - Film studies
Many feel that a film adaptation needs to be completely faithful to it original written format. “When viewing the film version of a novel or play they know, they want to find in the film what they valued in the literary work, without asking whether this is the sort of thing film can...
Is she fact or fiction? : Blurring boundaries in Angela Carter's 'Nights at the Circus'
Essay - 7 pages - Literature
In Nights at the Circus, Angela Carter succeeds in creating a heroine so untraditional, so much larger than life in both physique and personality, that the topic of who Fevvers is and what she represents is discussed even more by critics than it is by the book's other characters. The winged woman...
The FA's news rules on the regulation of player agents: A critique
Essay - 8 pages - International law
On 21 November 2006, the Football Association (FA) approved and implemented the new domestic Football Agents Regulations (the Regulations), which came into effect in September 2007. Whilst it is too early to ascertain the impact of the Regulations on conduct of player agents, they have sparked...
Using research in midwifery
Thesis - 10 pages - Medical studies
Discuss the importance of research within midwifery, both in terms of appreciating and evaluating available papers and how the evidence is applied to practice. Pressure has increased on health care professionals, via government directives such as the National Health Service Plan (DOH 2002) and...
Gender Inversion and Spectator Identity in Silence of the Lambs
Essay - 5 pages - Arts and art history
Jonathan Demme's 1991 film The Silence of the Lambs centers on a young FBI trainee's attempts to catch a deranged serial killer before he kills again. Clarice Starling is a young woman determined to rise through the ranks of the male FBI. Already at a social disadvantage due to her sex, she...
A proposal for improving the existing strategic quality management framework that is already in place in GE
Essay - 6 pages - Business strategy
The central goal of this investigation is to provide a strategic quality management (SQM) implementation plan for an organization. General Electric has been selected as the organization most in need of this type of program. Although the organization has a long history of implementing Six Sigma as...
Amnesty International: An "Indie" Organization
Tutorials/exercises - 3 pages - International relations
“Everyone has the right to life, liberty, and security of person,” states the third article of the Universal Declaration of Human Rights. The General Assembly of the United Nations adopted this declaration in 1948. The members of the Non-Governmental organization, Amnesty...
Foliage feeders in temperate and boreal forests
Essay - 7 pages - Biology
Insect consumers of tree foliage comprise one of the most abundant and diverse feeding guilds in forest ecosystems. Known as folivores, this guild is integral to the structure and functioning of forests. Folivores in?uence vital ecosystem processes in forests, including nutrient turnover,...
The Stephen Lawrence affair
Essay - 7 pages - Journalism
Stephen Lawrence was born in 1974; he was the first child of Doreen and Neville who emigrated from Jamaica in the 1960s. He had one brother Stuart and one sister Georgina. By the age of seven he had already resolved to become an architect. He lived at Plumstead, south-east London, which is a...
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...
Theories and case studies on copyright issues in a digital environment, logo infringement and patents
Thesis - 11 pages - Other law subjects
Locke propounded the theory that protection of property is to justify it as a reward for the labor put in to create / generate it by the creator. Locke started his theory with the presumption that ‘every man has a property in his own person'. Locke claims that an individual's labor belongs...
Material management, concept and handling in Parle India
Tutorials/exercises - 39 pages - Business strategy
Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new manufacturing and distribution systems, and...
Did popular protest have any lasting influence on the Royal Policy in the 15th century?
Case study - 10 pages - Medieval history
This was a period of immense political change, both in the way the English people were viewed by the government, and in the way they thought of themselves within it. It was characterised by popular disturbances, pieces of critical literature and seditious speech, and a corresponding increase in...
Distinctive pleasures offered by independent features
Thesis - 8 pages - Film studies
The definition of what makes a film “independent” has been difficult to clarify with polarized opinion on whether independent status depends on finance or alternatively Andy Warhol's nihilistic perception of “independent” as meaning opposition to the dominant media on several...
The middle finger that is Stanley Kubrick's "Dr. Strangelove"
Thesis - 5 pages - Literature
By the time Churchill dropped the iron curtain across Europe, America was giving up on the idea of a cooperative relationship with the Soviet Union. Foreign policy was being dictated by such blatant anti-communist and anti-Russian works as the Truman Doctrine, the Marshall Plan, as well as the...
Business Law Case Study
Case study - 2 pages - Business strategy
The business case study involving Jamie Clark and Joe Adamson is mainly partnership, but due to some issues arising between the two partners Jamie has decided to take legal claims against Joe in the court of law. In order to pass judgment in this case, the partnership agreement would be examined...
American Civilization and World History: an essay on American Exceptionalism
Essay - 4 pages - Political science
Alexis de Tocqueville was the first author to write that 'the position of the Americans' was 'quite exceptional.' But the modern notion of American Exceptionalism emerged in the 50s and 60s, and has been particularly challenged since then. This concept refers to the...
Case Study: GE's growth strategy - The Immelt initiative
Case study - 10 pages - Business strategy
This report analyses GE's growth strategy, mainly regarding the new management style: since Immelt's appointment as the Chairman and CEO of the American multinational conglomerate, new initiates have been launched. We aim at analyzing GE's businesses and determine how they are driven and how they...
Habermas and Rorty - the existence of universal human rights
Essay - 4 pages - Political science
Human rights have been taken for granted in the Western world. It was asserted that they were universal and every human being was entitled to them on the ground that he or she was human. These rights are considered as inalienable since they are inseparable from the human nature. The challenge is...
"I Am We": The duality of being one - published: 29/08/2008
Essay - 7 pages - Literature
Who am I? Asked, the response begins: “I am…,” followed by the concept upon which the individual forms his or her identity. America has built itself upon this exchange; accenting the importance of the “I,” of the individual, and his or her ability to construct his or her...
Eric Clapton: Legend among legends
Essay - 4 pages - Arts and art history
In the late 1960s, one of the most well known cases of graffiti observed around the musical Meccas of London and New York was "Clapton is God". Three decades later, the sensational guitarist and singer continues to keep his fans captivated by producing remarkable musical innovations. His...
Where would you place New Labour on the ideological spectrum?
Essay - 4 pages - Political science
Since its foundation in 1900, the British Labour Party has been in power eleven times, and has had five Prime Ministers. It was founded as a social-democratic party, close to the unions and advocating the rights of the working class. On June 2001, led by Tony Blair, it won its second General...
Judgment: How winning leaders make great calls
Book review - 5 pages - Business strategy
Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...
