The division of labor and the extension of markets according to Adam Smith
Thesis - 7 pages - Economy general
Adam Smith was the founder of political economy and with his book 'Inquiry into the Nature and Causes of the Wealth of Nations' in 1776, he laid the foundations of liberal school. Moreover, Adam Smith was strongly influenced by French encyclopedists such as Diderot and D'Alembert and...
Brazil as an emerging market and the importance of Foreign Direct Investment (FDI)
Essay - 5 pages - Economy general
With its free market and export-oriented economy, the Federal Republic of Brazil is currently the leading economic power in Latin America as well as a strong regional leader. The country is nowadays attracting many foreign direct investment (FDI) inflows thanks to efficient macroeconomic...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile....
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Global marketing
Case study - 30 pages - Services marketing
Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and...
Louis Vuitton marketing strategy and the emerging luxury market in China
Case study - 19 pages - Services marketing
Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
To what extent is the British newspaper market is a pluralist market?
Essay - 5 pages - Social sciences
According to former MP William Hague, Britain 'has a great and vibrant tradition of a free and pluralist press and media, rich in its diversity and opinions.'(Hague; 2000). It is true that in the past decades, the British newspaper market has always been referred to as being...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed...
H&M on the Japanese market (2007)
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Foreign institutional investors and the Indian capital market
Dissertation - 61 pages - Finance
Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment, however,...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Marketing plan for Belle lady shoes entry to the Thailand
Case study - 14 pages - Services marketing
Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for...
Objectives and Importance of the WTO to Open and Develop New Commercial Markets
Essay - 15 pages - Economy general
The World Trade Organization (WTO) is an international organization which governs the rules of international trade between countries. Today, new markets are appearing thanks to developing countries, who also want to take part in free trade. Therefore, it is important to know how the WTO...
Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form
Thesis - 25 pages - Services marketing
The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert...
Case study - How Premier Inn can enter into the Cyprus market?
Case study - 10 pages - Business strategy
Cyprus is a small island largely famous for its weather, attractions and business infrastructure which is a unique combination. Over the years Cyprus has seen some rapid economic growth which has attracted a lot of foreign investments. There is great potential for continuous growth within the...
Study on Moroccan Labour law, Labour Resources and Costs
Case study - 19 pages - Economy general
Morocco has created a favorable environment for investors as the result of an extensive program designed to attract business to the country. Multinational corporations that have invested in Morocco benefited from those competitive advantages on several fronts. This study gives detailed...
Global marketing Basis
Essay - 4 pages - Services marketing
A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing programs. Marketing, R&D, manufacturing...
Coach: introduction of an American leather goods producer to the French market
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...
The effects of stock options on markets
Essay - 4 pages - Finance
Traditionally, stock option plans have been used as a way for companies to reward top management and "key" employees and link their interests with those of the company and other shareholders. More and more companies, however, now consider all of their employees as "key." As a result, there has...
Green marketing issues about Total
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Essay - 5 pages - Services marketing
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of...
Marketing techniques in the energy Industry
Thesis - 8 pages - Services marketing
The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...
Case study: Marketing strategy of Air Arabia
Case study - 7 pages - Business strategy
When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Case study - 22 pages - Business strategy
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Services marketing
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets
Case study - 12 pages - Economy general
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and...
Waitrose's marketing strategy
Case study - 27 pages - Services marketing
Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
