PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...
Was there a Thatcher revolution (1979-1990) ?
Course material - 3 pages - Modern history
Britain's situation in 1979 : had been ruled by consensual politics effectively since 1945, with cross-party agreement on the welfare state. It was relatively prosperous in 1950-1960s, yet the 1970s saw Britain face economic and social difficulties, the "Winter of discontent." Thatcher was...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Labor and the National Question
Essay - 3 pages - Social sciences
In many social instances, the representation of interests and issues affecting a specific group is greatly felt and taken seriously when presented in numbers. It is through this line of thought that lobby groups are formed to jointly represent the concerns of their members. A perfect example of...
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
Porter's Five forces - The Airlines industry
Essay - 6 pages - Services marketing
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be: • A national company (airline owned by the government of a country). It normally conducts scheduled...
PESTEL Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head office located in Spain (Galicia) - Their first...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
The United States in the Economy
Course material - 25 pages - International economy
Globalization is a contest content, it can have a negative view; responsible of outsourcing, massive unemployment (Europe), positive view; eliminate discrimination, global general culture, universalism. A complex reality, positive & negative sides. Is a process of interaction and integration...
PESTEL Analysis - Samsung Electronics
Case study - 5 pages - ICT marketing
Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the Samsung Electronics...
The success and strategy of Dell Computer
Essay - 4 pages - Business strategy
Dell Computer, founded in 1984 by Michael Dell, has experienced major international growth in recent years, and it continues to expand. The business model of the company is unique in that it was the first company to build computers and sell them directly to consumers, cutting away the middleman....
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Internship summary sheet - Amazon
Internship report - 3 pages - Management
The internship is in EU Indirect Procurement at Amazon. I was based in the EU Headquarter in Luxembourg. The two categories which I was working on were Temp Labor and Manned Guarding in all Amazon warehouses across Europe. Nowadays Amazon is growing a 30% this year. Many new sites are to be...
Gender equality and employment in the European Union
Essay - 29 pages - European union
Gender equality is among the fundamental principles and the common values of the European Union. In the 2nd Article of the Treaty of the European Community, it is even mentioned as a “task” to perform for the Community, and again in Article 3(2) TEC. But two questions already appear:...
The third way
Essay - 9 pages - Political science
In 1999, British Prime Minister Tony Blair and German Chancellor Gerhard Schröder issued a joint statement entitled The Third Way, Die neue Mitte. The statement committed itself to a “newly defined role for the active state” and stated that “the essential function of markets...
Flexicurity: the Danish Model
Essay - 7 pages - Sociology
The word "flexicurity" is used to describe a social system combining an easy possibility for the employers of hiring and firing - flexibility - to important social benefits for unemployed people - security. This model is typical for Denmark for different reasons. Welfare benefits are centralised...
Do we live in a post-industrial society?
Essay - 6 pages - Sociology
Contemporary society has increased in its complexity over the past three and a half decades. The labour market as we know it differs rather immensely from what was experienced at the turn of the century. Labour has evolved so dramatically that some prefer to say that we...
Is there a significant difference in child-raising practices between married couples and single mothers?
Thesis - 8 pages - Sociology
In 1990, American academic Charles Murray came to England, at the invitation of The Sunday Times, to observe and discover whether the underclass phenomenon he had identified in the United States had spread to the UK. His findings were first published in The Sunday Times Magazine on 26 November...
China's one-child policy: Out-of-date and in need of abolition
Thesis - 5 pages - Political science
Now approaching its 30-year anniversary, China's one-child policy has been in effect since 1979, when it was introduced by Deng Xiaoping. It was a policy that was originally intended to be a short-term solution to an exploding population in the late 1970's. Designed to last a single generation,...
Discuss the role of classification, measurement and inscription in techniques of recruitment and selection
Thesis - 4 pages - Management
Recruitment and selection in organizations have not always played a significant role. Indeed, some firms had no Human resources department twenty years ago. This fad for human resources management depends on many factors, either external ones or internal ones. Mr Beaumont in 1993 tried to...
The revival of the small business sector in the UK
Thesis - 11 pages - Economy general
According to data from Labour Market Trends in 1999, enterprises with fewer than 50 employees provide 45% of UK non-government employment and account for 38% of turnover, the employment figure includes the self-employed who employ no one and comprise 2.3 Million out of a total of...
Labor flexibility: An overview of features and developments with the German model
Essay - 6 pages - Economy general
Many scholars cite the Digital Age shift as the main precursor involved in the increasing push towards more flexibility within economic models, not only Germany, but on a global level. The reduction in jobs involving manufacturing and the service sector has been one of the primary impetuses...
Gender related differences in patterns of employment in Sweden, and the effects of the parental leave in a woman's employment
Essay - 15 pages - Human resources
Sweden is very often taken as a model when a conversation comes to any gender or equity related question. It is said to be, not without any reason, one of the most if not the most advanced country in the world as far as equality of chances or the cause of women are concerned. Tough, it had long...
