PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....
Outsourcing: the success keys
Practical guide - 5 pages - Business strategy
Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...
The Birth of a Nation: North America
Course material - 5 pages - Medieval history
From the period of English colonization to the attainment of independence, various groups of migrants, including the French and Spanish, played significant roles. However, our focus will be on the English migrants who were instrumental in shaping the course of history during this era. The...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
PESTEL Analysis - Nestle
Case study - 6 pages - Distribution marketing
Present in many countries, Nestlé is a company that occupies an important place in the agri-food sector. Thanks to its diversified products of different quality and nature, the Nestlé company has found a loophole that has enabled it to attract as many consumers as possible, gain a remarkable...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups and the...
International strategic frameworks: A case study of Unilever 2008
Thesis - 8 pages - Economy general
According to Stonehouse and al (2004: 142) ‘the macro environment is the part of the environment over which the business can rarely exert any direct influence but to which it must respond'. The essential framework to critically analyzed Unilever's external business environment is the PESTEL...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
PESTEL Analysis - Qatar Airways
Case study - 5 pages - Tourism marketing
Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
A study on organizational change
Thesis - 17 pages - Management
Change is inevitable in the life of an organization. In today's business world, most of the organizations are facing a dynamic and changing business environment. They should either change or die, there is no third alternative. Organizations that learn and cope with change will thrive and flourish...
Strategic Marketing - Apple
Case study - 11 pages - Services marketing
With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great...
The banking risk management
Dissertation - 36 pages - Finance
The risk of diversification is a basic precept of the banking activity. A big part of the large banking failures was due, in a way or another, to a concentration of the credit risk. The banking controlling authorities have, at all times, strongly encouraged the banks placed under their...
Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?
Thesis - 5 pages - Services marketing
Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), “many features of a brand already successful in a domestic market may be used in international marketing: the logotype...
The WWF climate savers strategy: In search of the "Giant Step"
Case study - 12 pages - Educational studies
WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in 1998 by...
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Tesco Case Study
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...
Haribo: keeping competitive in the candy industry
Case study - 16 pages - Business strategy
When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...
Wells Fargo's cross selling strategies
Case study - 8 pages - Business strategy
Particularly in the United States, the link between politics and banking has always been strong and notably with lobbies so that the US government was used to helping the banking system when crisis hit the country but was also used to withdrawing during auspicious periods. These are partly the...
Business Report- How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Patient's right to refuse life sustaining treatment
Tutorials/exercises - 15 pages - Medical studies
Medicine and law overlap in regards to numerous issues, none more controversial than a patient's right to refuse life sustaining treatment. When a patient is suffering an incurable and irreversible medical condition they face the extremely difficult decision of whether or not to continue...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...
Critically analyse arguments for and against the introduction of a no-fault scheme for the tort of negligence
Essay - 13 pages - Civil law
The characterisation of a no-fault scheme is rooted in the principle of distributive justice, compensating victims without having to establish causation and fault. Conversely, current liability for negligence involves fault considerations based on legal theoretical concepts determined...
