The segmentation of Eurostar rail
Case study - 6 pages - Services marketing
Eurostar is a high-speed train plying between two European capitals, Paris and Brussels, with a stopover in London in the center, by using the Channel Tunnel (some other French destinations - figure 1 - are occasionally served such as the alpine ski resorts during winter or even the...
The future of financial centres in the European Union
Essay - 4 pages - Economy general
The working of European Union was expected to be similar to the United States of America. Theorists believed that Europe will have a financial hub similiar to the Wall Street in the United Sates and questioned the future of the European Union. Establishing inter-market deals among the European...
Creating a new marketing service
Essay - 7 pages - Services marketing
With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In London there are some of...
Clement Attlee and sources of influence in his personal life
Thesis - 6 pages - Political science
Clement Attlee had many potential sources of influence in his personal life. Attlee's military and political background is intriguing, but his socialist views and support of the Labor Party are what set him apart. These views were primarily sculpted by his experiences working with the...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense pride in...
The Current Organization of the Local Government System in England
Case study - 3 pages - Social sciences
The government of England has a complex pattern with quite an array of functions distributed according to the local governments. The government and public administration includes the central government and the civil service, devolved and regional government and the local government. The main role...
William Hogarth (1697-1764)
Essay - 5 pages - Arts and art history
The exhibition about William Hogarth at the Louvre museum is an essential one for many reasons. First of all, it is the first time that such a retrospect is held in France to honor the British painter. Besides, it is the occasion to discover or rediscover this genius artist admired by the...
Burbery - Company analysis
Case study - 12 pages - Services marketing
The story of Burberry started in 1856 when Thomas Burberry, a 21 year old draper's apprentice, opened his own store in Basingstoke, Hampshire. In 1880 he invented the famous gabardine now associated to the Brand's name in customer's unconscious. Burberry was an independent company...
Rainy, Steady, Go
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas...
Strategic analysis of the ready-to-wear brand Abercrombie & Fitch
Case study - 8 pages - Business strategy
In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world...
Internal control and risk management: Application to Eurostar
Thesis - 6 pages - Management
The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life?
Essay - 11 pages - Economy general
Richard Branson is Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of the Virgin empire inspired a generation of...
Mingled Voices: The Communication between the Contrary Natures of Blake's Songs of Innocence and Experience
Essay - 5 pages - Literature
In his “Songs of Innocence and Songs of Experience, books of children's poems” written and illustrated by himself, William Blake explores human perception and the contemporary social milieu, focusing on the transience of opinion and the variability of fact in two contrary states of...
The Garden Organic Restaurant: Business Plan
Business plan - 29 pages - Services marketing
The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and good...
Paralytic People: Paralysis in James Joyce's "A Little Cloud"
Book review - 3 pages - Literature
Tourists visiting New York City have one major complaint: the rudeness of everyone in the city. The tourists are not entirely to blame, though. The skyscrapers, steam rising from the streets, and the immense amount of concrete would make any non-New Yorker uncomfortable. Observers of New Yorkers...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35...
Performance of the British Airways
Essay - 8 pages - Services marketing
BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...
Nude Study of Thomas E. Mckeller" by John Singer Sargent
Case study - 3 pages - Literature
John Singer Sargent was born in January 12, 1856 and was the most successful painter of his era. Sargent was born to American parents in Florence, Italy. Her mother was an amateur artist while his father practiced illustration of medicines. It was through her mother's encouragements and support...
Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...
Barclays bank: Strategic management
Case study - 6 pages - Finance
Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it...
Mendelssohn's 'Elijah': An oratorio for the generations
Essay - 5 pages - Social sciences
On Wednesday, August 26, 1846, Felix Mendelssohn's revered oratorio, Elijah, was premiered at the Birmingham Music Festival. The work met instant lauds, hailed by the London Times, “Never was there a more complete triumph- never a more thorough and speedy recognition of a great art...
Phallocracy in Alan Moore's "From Hell"
Book review - 8 pages - Literature
Alan Moore offers a diagnosis of reality that portrays misogyny, homophobia, racism, classism, and governmental tyranny as demonic forces. Moore uses the graphic narrative medium as a means to communicate the demonic nature of these systems of power. In Moore's work on Swamp Thing, he created...
Encompass online: Event management for musicians
Essay - 6 pages - Business strategy
The music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such...
The Dixie Chicks: Political musicians from here on out?
Thesis - 9 pages - Journalism
The source for the controversy that has been surrounding the band, the Dixie Chicks, and has forever changed the image and role of this band in the music industry, possibly for the rest of their careers, can be pin-pointed to the date of March 10, 2003 when the group performed at Shepherd's Bush...
Lego case study: Danish vs. British culture
Essay - 6 pages - Business strategy
Modern companies can not longer hold on to a “go-it-alone” philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues in its everyday life. Human interaction...
All you wanted to know about insurance
Dissertation - 39 pages - Finance
Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of potential financial loss. Insurance is defined as the equitable transfer of the risk of a potential loss, from one entity to another, in exchange for a premium and duty of care. The rate of...
The BP oil spill - Macondo Blowout crisis
Case study - 3 pages - Educational studies
This brief aims to investigate the BP Oil Spill in the Gulf of Mexico in April 2010 in regards to proper crisis planning, communication and management to ensure smooth business continuity after such a critical incidence. The notion that crises have a recognizable life cycle is a constant theme...
British Policy
Case study - 6 pages - International relations
Mixing Peter Oborne and “Controversial” in the same sentence is simply a pleonasm. If this statement can appear as particularly shocking, the author is used to attack politics or journalists directly and publicly, that's also why he has been nicknamed, sarcasticly, Peter “O'Bore'...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
