A new paradigm in designing an advertisement - an application of real time data warehouse & data mining in preparation of an ad copy
Thesis - 16 pages - Computer science
The purpose of the article is to address the relative information of modeling an ad copy through real-time data warehousing. In modern enterprises the day-to-day activities information is to be stored in data warehouse. We have taken the example of data warehouse concept from...
Data Mining and Warehousing and its Impact on Banking Organizations
Essay - 5 pages - Computer science
Over the course of the last several years, the development and proliferation of information technology has impacted most industries. As the result of new technology, organizations are now able to collect and analyze data for the development and implementation of new products and services....
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
Customer relationship management's approach to create, adopt and redefine the marketing strategies
Thesis - 17 pages - Management
The intensity and the traffic in competition is on the rise ever since the idea of globalization was adopted. One cannot deny the fact that the ever changing customers attitude, behavior, shift in needs, tastes and other variants are making life more challenging for a marketing manager. In this...
Indian financial market
Dissertation - 56 pages - Economy general
The function of financial market is to facilitate the transfer of funds, from surplus sector (lenders) to deficit sector (borrower). Normally householders have excess of funds or saving, which they lend to a borrower in the corporate and public sector. Whose requirement of funds far...
Foreign exchange market in India with NPR Finance Ltd
Dissertation - 59 pages - Finance
The Foreign exchange market is a market for converting the currency of one country into that of another country. An exchange rate is simply the rate at which one currency is converted into another. Without the foreign exchange market, international trade and international...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance...
Market analysis of IPO business in India
Market study - 27 pages - Finance
Like several other goods, which require a market place for buyers & sellers to come together, shares, too need a market where they can be sold & bought. The markets where shares are sold bought are either primary market or secondary market. The primary stock...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...
Marketing strategies of IBM Global Service India
Dissertation - 54 pages - Services marketing
IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...
A report on comparative market analysis and marketing strategy of Samsung electronics
Market study - 40 pages - Services marketing
All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a common...
The market competitors of broadband services and their performance in the markets in India: HCL Infinet ISP
Thesis - 18 pages - Management
HCL Infinet ISP is the Internet Infrastructure initiative of the HCL group, India's premier information technology group. Through the pioneering presence of the HCL group companies and the vast experience of the markets, HCL Infinet has propelled itself to the path of “Total...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that...
A comparative study of the market potential of different cardiovascular drugs in the pharmaceutical industry
Case study - 56 pages - Medical studies
A sample size of 20 hospitals and 33 chemists was chosen from the region. The survey method chosen was pharmacy to pharmacy by conducting personal interview, the data collection was extended for over 45 days and 20 pharmacy in-charge and 33 chemists were interviewed and asked questions...
Strategic marketing in today's Indian markets
Dissertation - 43 pages - Services marketing
This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been towards...
Experimental marketing: Building customer associations
Dissertation - 60 pages - Services marketing
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...
Foreign institutional investors and the Indian capital market
Dissertation - 61 pages - Finance
Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment, however,...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
Comparative analysis of investment patterns, market segmentation, market feedback and the formulation of new strategies
Case study - 49 pages - Finance
HDFC commenced operations as a mortgage bank; it raised large wholesale resources (domestic and international) and lent primarily to individual households. In mid 1991, HDFC entered the retail deposit market by offering savings and investment opportunities to households. Incorporated in...
Indian pharmacy in global context and market survey of antioxidant, ofloxacin, cefixin and cefuroxime
Thesis - 18 pages - Business strategy
The Indian Pharmaceutical Industry today is in the front rank of India's science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharmacy Industry is estimated to be worth $ 4.5 billion, growing at...
Idiosyncratic applications of data mining in E learning environments
Thesis - 5 pages - Computer science
Data Mining is a very popular and effective way of discovering new knowledge from large and complex data sets. Its benefits are its ability to gain deeper understanding of the patterns previously unseen using current available reporting capabilities. Internet education arose from...
The customer is the king: Relationship marketing
Dissertation - 55 pages - Services marketing
Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the...
Efficiency analysis of conventional and Islamic banks in Indonesia using data envelopment analysis
Tutorials/exercises - 18 pages - Finance
Islamic banks have been in existence since early 1960s. The first Islamic bank was established in 1963 as a pilot project in the form of rural savings bank in a small town of Egypt, Mit Ghamr. After that, Islamic banking movement came back to life in mid 1970s. The establishment of Islamic...
Forecasting time series using neural network model: Application for Korean stock market
Thesis - 8 pages - Finance
This study examines the performance of forecasting model established by using neural network. The neural network model proposed in this study is implemented to forecast the stock price stream of Korean stock market. Factors for forecasting that influence Korean stock market are...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...
Marketing plan for Belle lady shoes entry to the Thailand
Case study - 14 pages - Services marketing
Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for...
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many....
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition...
