Actimel Advertising and Media's
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
What are the most efficient media and related strategies used by companies to target children?
Essay - 20 pages - Services marketing
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a...
A study on media planning
Thesis - 8 pages - Business strategy
Media planning consists of the series of decisions made to answer the question for advertisers: “What are the best means of delivering advertisements to prospective purchasers of my brand or service? Some specific questions that a media planner attempts to answer are: How...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable...
Women and media
Essay - 3 pages - Journalism
As women worldwide fight for that equal chance in the newsroom or boardroom, others are building their own media to make their voices heard. Critical questions are being raised: Will women's equal participation change the nature of journalism? Is women's news fundamentally...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to...
A critical evaluation of media censorship in the US
Thesis - 4 pages - Journalism
This essay will discuss and analyze the media and censorship of the media in the United States. “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press…” (United...
Review of Mark Allan Peterson's "Anthropology and Mass communication: Media and myth in the new millennium"
Thesis - 4 pages - Social, moral & civic education
The study of anthropology is an interesting one, as it is the study of humanity, but it also has roots in the natural sciences and the humanities. Students of anthropology gain experience through ethnographic investigation, meaning that that use fieldwork to gather information about human...
The power over and of the media
Thesis - 4 pages - Social, moral & civic education
Today we live in an “Age of Information”. The emergence of the internet and the development of media technologies has not only increased the availability of information, but also the speed at which it is distributed. The combination of high-speed and widespread access to...
The school library media program
Thesis - 3 pages - Educational studies
The school library media program encompasses all the resources and activities through which the library media staff translates the mission into reality. A variety of models exists for the successful program. The activities and resources included in the library media program...
Media and violence
Thesis - 2 pages - Journalism
Today's media is without question the single most powerful collective group in the entire world. The media shapes how individuals think, view the world, learn, feel, and behave. And this is not in a small controlled environment; the media is a global force. The debate in...
China and the Western media
Thesis - 4 pages - Social, moral & civic education
It's an open secret that the western media will always reflect in negative light what is regarded as unfriendly or threatening by the Western world. It appears that China finds itself in this position. But while it's true that China's media sources are routinely censored and...
What role does the media play in the political process?
Essay - 4 pages - Political science
Since its beginning, about five decades ago, the mass media have been intertwined with political processes of every type, ranging from coverage of major political events and institutions to effects on campaigns and elections. In our liberal democracies, the media are central for the...
Africa and the western media
Thesis - 5 pages - Social, moral & civic education
Getting the masses in the United States to be concerned about combating global poverty is a difficult task. Generally speaking, we tend to be in denial about the social problems in our own country, preferring to fantasize about the lives of celebrities, and give very little thought to the social...
Democracy, globalization and emerging/declining media
Thesis - 5 pages - Social, moral & civic education
An important question, right now, according to a recent Globe and Mail article, as well as chatter heard recently while riding the grid-lock streets listening to a taxi driver's radio, is if daily newspapers collapse, is this a sign that democracy is in trouble? Is the increasingly globalized...
The impact of mainstream media in various fields
Thesis - 3 pages - Social, moral & civic education
The mainstream media claims to be free and independent, objective and neutral. A closer look suggests that they too often behave like the lapdogs of plutocracy. The major new media or press consisting of newspapers, magazines, radio, films and television, are an inherent component...
Ambiguity of the term "objectivity" in the media
Essay - 3 pages - Journalism
The importance of the concept of objectivity in the media is well attested. Since the beginning of the newspaper press in the early nineteenth Century in the United States and in Europe, rising democracy in the Society has produced various economic, political and technological factors...
The phenomenon of fandom: Refuting the view that consumers of mass media culture are passive cultural dopes?
Thesis - 4 pages - Social, moral & civic education
In the last century television, film and video came to dominate the mass mediated world and increasingly continues to do so today with an abundance of entertainment being brought into the homes of millions of people globally provided by the culture industry. A popular and traditional view of mass...
Communication media
Presentation - 93 pages - Computer science
This presentation deals with transmition media used for communication and also types of cables used.It determines which is the best type of cable to be used for transmition during communication and also deals with different types of transmition media used in networking.Defines the...
Problems facing the radio, TV, and print media
Thesis - 4 pages - Journalism
[Some News Shows are] much like the story of the vendor outside the bullfight selling “Hot Meat Pies”. A customer bought one and bit into it - and found nothing but cold dough.“There must be some mistake,” the customer complained, pointing to the sign. “No, senor,”...
Patriarchal ideology, gender and media
Thesis - 5 pages - Philosophy
In a study carried out in the mid-70s, B. Miles (1975: pg.un) found that the proportion of men and women in situation comedies was nearly similar. However, the author points out that ‘the gender roles and the humor could still be traditional and sexist'. Thus, what we need to study in order...
Media criticism and theory
Tutorials/exercises - 3 pages - Social, moral & civic education
The concept of auteurism has been around for more than half a century, and has been used as a tool for studying both film, and the people behind these films. But in 1971, this concept was applied to the field of music by Dave Laing: The musical equivalent of the metteur en sc?ne is the performer...
The role of media in modern society and business
Thesis - 5 pages - Social, moral & civic education
It has been said that “…mainstream media have evolved into the defining characteristic of contemporary culture and society.” This essay will discuss how the media construct social reality and are themselves socially constructed and will argue in favor of this...
A comparative analysis of nation state media access as a global welfare dilemma
Thesis - 5 pages - Journalism
One can define media as communication vehicles designed for mass transmission - including newspapers, magazines, television and radio. This definition allows for media to include such entities as K-12 schools, internet blogs. However, this paper will focus on the four media...
The situation of media in Canada
Thesis - 5 pages - Social, moral & civic education
The issue of foreign ownership of broadcasting is a contentious one as there are interests on both sides of the debate with reasonable arguments to their effect. Recently a competition review panel urged that Canada loosen the restrictions it currently has on foreign control of media if it...
Modern mass media consolidation and the erosion of information
Essay - 5 pages - Journalism
Ever since there has been a way to convey information—spoken language, perhaps even body language?—there has been the immediate by-product of misinformation. It is a reasonable assumption to say that nothing presented as information of any sort can ever be fully “true,”...
Media portrayal of Midwesterner's
Essay - 7 pages - Journalism
Media influences the way people think and behave. What media says about anyone/thing becomes the norm. It influences simple things such as what people talk about on their lunch breaks to more complex belief systems. Media frames depict people from geographic areas in...
Violence in media and its effects on adolescents
Essay - 4 pages - Psychology
This paper will review several studies of violence in today's media of television and electronic gaming and how it significantly affects aggression levels in children. These studies have looked at the direct and indirect effects of violence in the media and how it produces more...
Has the media helped in portraying organized crime in New York City as an Italian-American stereotype?
Essay - 4 pages - Sociology & social sciences
This question is being researched because when people hear words and phrases such as organized crime, the Mafia, La Cosa Nostra (another name for the Italian Mafia), and the Mob they usually believe it involves people of Italian heritage. Shows and movies such as the Sopranos, the Godfather...
Latinos and media
Essay - 4 pages - Journalism
Latino-oriented media is a term that is becoming increasingly important to our constantly evolving nation and is one that must be correctly understood and utilized to succeed in the landscape of future business. The growing Latino population in America is slowly becoming an area of...
