Communication plan and media plan for APPLE
Case study - 2 pages - Services marketing
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the...
Cross-Cultural Management - Culture Portrayed in Popular Media: Bend It Like Beckham
Essay - 5 pages - Management
The movie shows us two major cultures; on the one hand, the Indian culture and on the other hand the British culture. We also see a little of the Irish culture portray itself through the coach. Even though the coach is Irish and the soccer team goes to Germany, these two different cultures are...
News and media in 1776
Thesis - 2 pages - Social sciences
Robert Darnton, in the introduction to his presidential address to the American Historical Association of 1999, speaks of the role of the media and communication systems in the « Old Regime » of France, circa 1750. He argues that the way in which people tend to view the modern era - as a...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The...
Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)
Thesis - 7 pages - Management
Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...
Sex and the media
Thesis - 3 pages - Social sciences
The average American child views about 4 hours of T.V. a day, and the average adolescent views about the same (Boyd & Bee, 284). It has been proven that the average American adolescent will view nearly 14,000 sexual references a year, and 66% of adolescents say they are influenced by television...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other...
Media strategy and media budgets
Presentation - 16 pages - Business strategy
A firm should continue to add to its budget as long as incremental expenditures are exceeded by the marginal revenue they generate. This theoretical underpinning assumes a functional relationship between advertising and sales. Frequency is more important to communicate product details or building...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable...
A study on media planning
Thesis - 8 pages - Business strategy
Media planning consists of the series of decisions made to answer the question for advertisers: “What are the best means of delivering advertisements to prospective purchasers of my brand or service? Some specific questions that a media planner attempts to answer are: How...
The role of media in modern society and business
Thesis - 5 pages - Social sciences
It has been said that “…mainstream media have evolved into the defining characteristic of contemporary culture and society.” This essay will discuss how the media construct social reality and are themselves socially constructed and will argue in favor of this...
Actimel Advertising and Media's
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
What are the most efficient media and related strategies used by companies to target children?
Essay - 20 pages - Services marketing
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a...
Media, messages and styles used by Indian marketing communicators of films
Thesis - 17 pages - Services marketing
India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of regional film industries, like Hindi, Telugu,...
Does uninspired media coverage cause uninspired crime?
Thesis - 3 pages - Journalism
Once upon a time, cave man hunted and gathered while cave woman looked after cave kids and cave kitchen. Life was a struggle. Survival was the only goal. Then came, not too soon after, trains, cars, welfare, television, the microwave, celebrity big brother and so on. For most of us, survival is...
Asking questions about the popular sphere, media and democracy.
Thesis - 7 pages - Journalism
An important question, right now, according to a recent Globe and Mail article, as well as chatter heard recently while riding the grid-lock streets listening to a taxi driver's radio, is if daily newspapers collapse, is this a sign that democracy is in trouble? Perusing the numerous blogs of...
A comparative analysis of nation state media access as a global welfare dilemma
Thesis - 5 pages - Journalism
One can define media as communication vehicles designed for mass transmission - including newspapers, magazines, television and radio. This definition allows for media to include such entities as K-12 schools, internet blogs. However, this paper will focus on the four media...
China and the Western media
Thesis - 4 pages - Social sciences
It's an open secret that the western media will always reflect in negative light what is regarded as unfriendly or threatening by the Western world. It appears that China finds itself in this position. But while it's true that China's media sources are routinely censored and...
The situation of media in Canada
Thesis - 5 pages - Social sciences
The issue of foreign ownership of broadcasting is a contentious one as there are interests on both sides of the debate with reasonable arguments to their effect. Recently a competition review panel urged that Canada loosen the restrictions it currently has on foreign control of media if it...
The phenomenon of fandom: Refuting the view that consumers of mass media culture are passive cultural dopes?
Thesis - 4 pages - Social sciences
In the last century television, film and video came to dominate the mass mediated world and increasingly continues to do so today with an abundance of entertainment being brought into the homes of millions of people globally provided by the culture industry. A popular and traditional view of mass...
Media censorship
Thesis - 6 pages - Journalism
Children and teenagers like to be entertained. They like to run and play outside, play video games, read books, write in diaries, listen to music, and especially watch television. There are all sorts of different content on the TV that young people are exposed to; whether it is sports, cartoons,...
Africa and the western media
Thesis - 5 pages - Social sciences
Getting the masses in the United States to be concerned about combating global poverty is a difficult task. Generally speaking, we tend to be in denial about the social problems in our own country, preferring to fantasize about the lives of celebrities, and give very little thought to the social...
Democracy, globalization and emerging/declining media
Thesis - 5 pages - Social sciences
An important question, right now, according to a recent Globe and Mail article, as well as chatter heard recently while riding the grid-lock streets listening to a taxi driver's radio, is if daily newspapers collapse, is this a sign that democracy is in trouble? Is the increasingly globalized...
Media and violence
Thesis - 2 pages - Journalism
Today's media is without question the single most powerful collective group in the entire world. The media shapes how individuals think, view the world, learn, feel, and behave. And this is not in a small controlled environment; the media is a global force. The debate in...
The impact of mainstream media in various fields
Thesis - 3 pages - Social sciences
The mainstream media claims to be free and independent, objective and neutral. A closer look suggests that they too often behave like the lapdogs of plutocracy. The major new media or press consisting of newspapers, magazines, radio, films and television, are an inherent component...
Media criticism and theory
Tutorials/exercises - 3 pages - Social sciences
The concept of auteurism has been around for more than half a century, and has been used as a tool for studying both film, and the people behind these films. But in 1971, this concept was applied to the field of music by Dave Laing: The musical equivalent of the metteur en sc?ne is the performer...
Ambiguity of the term "objectivity" in the media
Essay - 3 pages - Journalism
The importance of the concept of objectivity in the media is well attested. Since the beginning of the newspaper press in the early nineteenth Century in the United States and in Europe, rising democracy in the Society has produced various economic, political and technological factors...
The school library media program
Thesis - 3 pages - Educational studies
The school library media program encompasses all the resources and activities through which the library media staff translates the mission into reality. A variety of models exists for the successful program. The activities and resources included in the library media program...
Women and media
Essay - 3 pages - Journalism
As women worldwide fight for that equal chance in the newsroom or boardroom, others are building their own media to make their voices heard. Critical questions are being raised: Will women's equal participation change the nature of journalism? Is women's news fundamentally...
