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23 Mar 2011
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The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil

Case study - 5 pages - Services marketing

What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and...

03 Mar 2011
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Extension of the Nike brand to Nikewomen

Case study - 13 pages - Services marketing

Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is an...

31 Mar 2011
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Cultural question of wage discrepancies between professional women and men

Thesis - 4 pages - Social sciences

Women earn, on average, 20% less than what men earn in North America. It was not until 1920, across North America, that women were given the right to vote. Today, more women than men are enrolled in professional post degree programs in Canada and the United States. Today, women...

16 Jun 2011
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Women's Role in the American Antebellum Society

Thesis - 2 pages - Political science

Even though feminist ideas have a long history, the call of Abigail Adams to “remember the ladies” had not been heard, and very few changes were made in the antebellum American society. The fact that basic social rights and freedoms were still inaccessible for women prompted a new...

21 Apr 2011
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Question of wage discrepancies between professional women and men

Essay - 5 pages - Social sciences

Women earn, on average, 20% less than what men earn in western nations. It was not until 1920, across North America, that women were given the right to vote. Today, more women than men are enrolled in professional, post degree programs in Canada and the United States. Today, women...

29 Sep 2010
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Men's luxury ready to wear clothes in France

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion (17%...

30 Jul 2010
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Betterment of men or betterment of me?

Thesis - 2 pages - Journalism

To regard one person's life as more important than another's can present a morally disturbing argument. If the death of one individual can prevent the deaths of twenty, do you sacrifice that one person? What if, to save those same twenty, two must be killed? How about five? Can one rationalize...

30 Mar 2010
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Men and women: A comparison

Thesis - 3 pages - Social sciences

The lack of equality between spouses does not foster romantic love but rather deterioration of a relationship. Modern relationships are based on the formation of romantic love which dictates three requirements including equality between man and woman. Marriages where inequality is built into...

16 Jun 2010
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Adidas women: The new trend in the sportswear industry

Thesis - 5 pages - Business strategy

Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in...

29 Sep 2010
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Improving women's condition

Essay - 5 pages - Political science

Introduction Each year, on march 8th , the media speak about women's condition insofar as it is « The International Women's day », a kindly initiative in a world where they represent the half of the population. Nowadays, women are still discriminated against : inequalities at work or...

14 Oct 2010
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Daisy Bates: The engagement of a woman into the Civil Rights Movement

Thesis - 6 pages - Social sciences

Daisy Bates was a woman who decided to not submit to the white violence that black people were facing in the South. She is an interesting case because of her evolution from hatred to activism. Scholars do not usually stress the role that Daisy Bates played within the Civil Rights movement...

29 Sep 2010
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Women and Unions in Contemporary Japan

Essay - 15 pages - Political science

Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labor...

29 Sep 2010
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Commentary Of Mice and Men, John Steinbeck

Book review - 2 pages - Literature

Of Mice and Men by John Steinbeck is known as one of the author's most powerful novels. Even though the story is completely imaginary, the plot takes place in a very precise historical and geographical context: 1930s California. Moreover, one of the main themes of the novel is humanity and...

29 Sep 2010
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Reward management, compensation, pay systems

Essay - 5 pages - Human resources

According to Jean-Jacques-Rousseau "a human being is by nature lazy? and he will always search for the easy way out. For instance thousands years ago, men were hunting to protect their own life and to survive: it was their only motivation. To deal with that attitude, men at the top...

29 Sep 2010
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Sephora Men

Case study - 12 pages - Services marketing

In the current scenario, worklife has become stressful. Indeed, the business is getting competitive and difficult to deal with, owing to globalization and multi cultural approahces along with the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and...

29 Sep 2010
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Compare and contrast Rousseau's and Tocqueville's accounts of the civil function of religion in a democracy. Consider closely the respective merits of their case before offering your own assessment

Essay - 4 pages - Humanities/philosophy

Rousseau and Tocqueville fundamentally agree that the civil function of religion is to strengthen the bond that exists between the people and the law. However, the two men differ in their views on how this bond should be strengthened. Rousseau argues in favor of a new, civil religion being...

30 Jul 2010
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The modern day exploitation of women

Thesis - 2 pages - Social sciences

It is clear to see that the images portrayed of women in the media have changed the values of society as a whole, it has changed the way men see women and the way that women see each other and ultimately themselves. Should the entertainment industry be allowed to use the image of women in...

29 Sep 2010
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Ports Design Limited - strategic management

Case study - 16 pages - Management

PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The...

23 Feb 2010
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Of mice and men: A review

Book review - 3 pages - Literature

I read this book because my peers read it. Peer pressure, right? I needed an honors book, it was short, and it was the first book my mom offered me when I told her that a classic would fill the requirement. It is a classic book, not sure what genre it falls under, but Wikipedia places it under...

04 Mar 2010
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No country for old men and evil

Thesis - 6 pages - Film studies

Evil is a term widely used, but rarely definitively defined. It is by definition, bad, and undesirable. But beyond this, every person has a somewhat different perspective about what evil is and to how to define it. It is possible that some evil is inescapable and is simply a part of life. But...

17 Dec 2010
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Civil War and Reconstruction: The Freedmen's fight for an equal share of the American Dream

Thesis - 3 pages - Social sciences

The analysis of the way emancipation was acquired is revealing of the reason why the freedom the slaves obtained turned out to be so limited. The context must be taken into account. The reasons why the war started and was going on were not clear so clear anymore. Making emancipation a result of...

25 Jan 2010
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Women: Inferior to men, inferior to women, through The Rover and The Way of the World

Book review - 3 pages - Literature

Seventeenth century British women held no personal value. Throughout Apra Behn's, “The Rover” and William Congreve's, “The Way of the World,” women are commoditized, used as pawns by men and powerful elders. Their value is not a human value, because women are seen as...

29 Sep 2010
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Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...

30 Jul 2010
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Using arguments put forth by Paul Collier and Ted Robert Gurr to provide a brief comparison of works related to the causes of civil war

Thesis - 2 pages - Journalism

Napoleon Bonaparte once said that “a man will fight harder for his interest than for his rights.” In a time where individual ‘wants' and the protection of singular self-interests has become a primary focus for the average citizen, governments have been daunted with the task of...

24 Aug 2010
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Gender in American English: How women are socially muted through speech

Thesis - 3 pages - Social sciences

This paper will explore the theory that women as a minority group are socially muted through the prevalent use of masculine and male created language in American English to describe common activities at home, work place and in the society. The research was started with the question, “How...

29 Sep 2010
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Finnish management vs. Greek management

Essay - 11 pages - Management

We wanted to create our report on the difference of management between Japan and the United States but we were one of the last groups to choose our theme and it was already taken. So we took the last theme that was left: Europe. A lot of the European countries we wanted to study had already been...

25 Feb 2010
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The role of women in the Luke Acts

Thesis - 6 pages - Social sciences

Luke's Gospel has been the subject of much critical debate and biblical criticism with regard to the role of women. The polarized debate pits academics who argue that the representation of women by Luke is solely to highlight the role of man against those who cite the Gospel as evidence of a...

11 Mar 2010
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Women's voices, women's power

Thesis - 2 pages - Journalism

Women's Voices, Women's Power provides insight into the life of Logoli women of Western Kenya. In the book, Abwunza clarifies the lifestyle of the tribe and its traditions, the role women play, and the intricacies of gender relations. Logoli women belong to a patriarchal society; however, they...

24 Mar 2010
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Radical republicans abandoned women seeking rights after the Civil War

Thesis - 3 pages - Social sciences

After the Civil War, women for the most part were abandoned by the Republican Party. Women's rights have always been closely linked to not only civil rights but human rights in general. The purpose of this paper is to take a closer look at why this abandoning took place. The purpose of this...

31 Dec 2010
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Nivea For Men 'Summer Look'

Thesis - 4 pages - Business strategy

Today, metro sexuality is a trend gradually gaining momentum in our society. Men are not afraid to push open the door of a perfume shop to buy their shower gel or scented balm or moisturizing aftershave! The most audacious ones even dare to buy the anti-wrinkle masks or self-tanner and...