Online book shop management system
Tutorials/exercises - 40 pages - Computer science
The project titled “ONLINE BOOKSHOPPING” is designed using Active Server Pages .NET with Microsoft Visual Studio.Net 2005 as front end and Microsoft SQL Server 2000 as back end which works in .Net framework version 2.0. The coding language used is Visual Basic .Net. The project...
Potter Brothers Ski Shops Inc
Thesis - 9 pages - Business strategy
Potter Brothers Ski & Snowboard Company has had a positive influence on skiers and snowboarders alike. The Potter Brothers have been providing affordable winter apparel supplies to their customers from all over the state of New York. Places such as Kingston to Middletown and statewide...
Anita Roddick, entrepreneur, Body shop
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
What should advertisers do to make online advertising more engaging to consumers?
Thesis - 3 pages - Management
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
Research on techniques for online promotion
Tutorials/exercises - 6 pages - Literature
Being able to choose a research topic presented a special opportunity and also a harrowing realization that being interested in a wide array of topics, narrowing in on one would be a difficult task. I knew that I would have to spend many hours reading about and searching for the information I...
Digital society
Course material - 33 pages - Sociology
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of...
A survey about key factors influencing the women's buying behaviors in London
Case study - 30 pages - Business strategy
London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women. When...
Electronic Commerce and the Purchase Behavior of a French Consumer
Dissertation - 99 pages - Economy general
The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
Current trends in united parcel service (UPS) system
Case study - 3 pages - Educational studies
In a globe that is constantly shifting towards digitalization and automation of delivery of goods and services, the value of delivery services cannot be overstated. It represents the future of the retail industry. The current social, demographic, workforce and economic trends show that there is a...
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services...
Fnac.com: An example of a successful E-business strategy
Thesis - 13 pages - Business strategy
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
The information technology system of the company Spreadshirt.net
Case study - 7 pages - Services marketing
Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...
To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011
Case study - 50 pages - Services marketing
There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this...
An analysis of E tailing
Dissertation - 83 pages - Services marketing
Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping. Commercial online...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Thesis - 30 pages - Distribution marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
E-commerce safety guide
Essay - 14 pages - Educational studies
Few developments have altered America's lifestyle more quickly and more completely than the Internet. Online access has enabled people from all walks of life to bring entire libraries, entertainment venues, post offices and financial centers to a workplace, to a desktop or to a shirt...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having...
E-commerce in Morocco
Market study - 56 pages - Economy general
Like Morocco, other countries began developing in Europe many years ago. Europe saw its history and its strategic geographic location taking an important place in world history. These international relations have to be aware of technological development. "The world today lives on civilizational...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...
