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29 Sep 2010
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Business Plan - Luxury Perfumes

Business plan - 3 pages - Services marketing

This report examines the company Ghislaine which is currently undergoing a crucial problem regarding its liquidity, thereby calling for the implementation of new strategies to address this issue. Also discussed are the marketing and distribution strategies of Ghislaine perfumes. We are...

23 Jun 2021
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SWOT Analysis - Burberry

Case study - 5 pages - Luxury marketing

Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...

12 May 2024

Gabrielle Chanel, an inspiring entrepreneur

Biography - 1 pages - Everyday's life

The woman I chose to talk about is a legend. Her name is legendary and her products were and are still so popular. What if I ask you this simple question: What is the most famous French brand in the world? Many brand names will pop up in your mind. But I am ready to bet that "Chanel" will be in...

13 Oct 2020
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SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...

28 Jul 2022

The cosmetics marketing

Case study - 5 pages - Luxury marketing

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...

30 Sep 2021
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Cosmetics Marketing: tendencies, Bio Cosmetics...

Case study - 4 pages - Fashion and ready to wear marketing

Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...

12 Jul 2021
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SWOT Analysis - L'Oréal

Case study - 5 pages - Luxury marketing

L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...

29 Sep 2010
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Creation of a new perfume for Maybelline

Case study - 28 pages - Services marketing

The fragrance industry is a very competitive market with international players who have a global presence and huge financial means. The perfume market is not only competitive, but also very complex, crossed by strict regulations and low loyalty consumers. In this context, Maybelline, a...

19 Mar 2014
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Existentialism, as Developed Through the Parisian Society in Perfume. How does Patrick Süskind use the society of Paris to develop the existential ideas in his novel "Perfume"?

Case study - 2 pages - Literature

The novel Perfume by Patrick Süskind, chronicles the life of Jean-Baptiste Grenouille, the anti-hero, whose heightened sense of smell allows him to create the Ultimate Perfume through the murder of virgin women. The quest to create this ultimate scent is what gives meaning to his...

27 Jan 2011
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Success of the perfume "I analyze adore" of Christian Dior

Case study - 11 pages - Services marketing

"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is...

29 Sep 2010
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The image of the perfume brand : Clive Christian

Case study - 9 pages - Services marketing

Clive Christian's brand image has been maintained through communications focused on the product's exclusive imagery, high quality, premium prices and limited distribution all over the world. From the beginning, Clive Christian has displayed its high quality perfume through special...

03 Mar 2011
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Study of perfume brands: Chanel 5 and Nicole Kidman

Case study - 2 pages - Services marketing

Founded in 1909 by Gabrielle Chanel, Coco Mademoiselle has been continually enlarged by including cosmetics, clothing, accessories, perfumes in its basic package, especially with the appearance of Chanel No. 5 in 1921. In this study, we will see how Chanel perfume makes its offer...

22 Nov 2010
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Market research: 'Amazon' from Hermes (2009)

Essay - 22 pages - Services marketing

"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that...

03 Mar 2011
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Study of Chanel No. 5 and its positioning, history, ranges and competition

Case study - 24 pages - Services marketing

Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...

23 Aug 2011
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Louis Vuitton-A report on the launch of a new fragrance

Case study - 30 pages - Management

The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new...

03 Mar 2011
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The mount of the luxury: the case of Louis Vuitton

Dissertation - 143 pages - Services marketing

In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...

29 Sep 2010
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Case study: Dior Addict and its launch in on the South Korean market

Case study - 18 pages - Services marketing

For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The...

31 Dec 2010
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Management report: The Clarins group

Case study - 16 pages - Management

In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...

03 Mar 2011
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Study of marketing mix of Chanel No. 5

Essay - 9 pages - Services marketing

Luxury is also known to be associated with resisting the passage of time and the abundance of annual creations. As Chanel No. 5 has demonstrated its continuity over time, it has attracted several generations, and this fragrance is exceptional and speaks to the depths of the soul. With its new...

31 Mar 2011
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Chanel global strategy: Mix marketing

Case study - 10 pages - Services marketing

The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...

23 Mar 2011
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Market research: L'Oreal

Case study - 83 pages - Services marketing

The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...

03 Mar 2011
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Study of brand of Nina Ricci

Case study - 5 pages - Services marketing

Nina Ricci was born in Turin in January, 1883. During her apprenticeship, she realised that she had a gift for designing and decided to pursue this career. Along with her son, Robert, she opened her first fashion house on 20 rue des Capucines in Paris. It became successful quickly and on the eve...

15 Jan 2009
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Parfum d'Orsay: A strategic marketing proposal

Essay - 9 pages - Services marketing

The purpose of this report is to make an analysis of the luxury fragrance market and, after this said analysis, to propose some strategies to the D'Orsay rare fragrance company so that they might improve their financial and marketing performances. The use of the term 'luxury...

03 Mar 2011
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The marketing of the luxury goods

Dissertation - 38 pages - Services marketing

For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...

16 Feb 2011
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The expansion of Clarins in India

Case study - 18 pages - Finance

The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...

20 Jan 2009
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Strategy of L'Oreal

Essay - 21 pages - Business strategy

L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...

03 Mar 2011
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Hermes and the development of the product "the Amazon "

Case study - 10 pages - Services marketing

The problem posed here is: how did the Amazon evolve and promote product development to increase sales? To address this problem, we'll explore: - the opportunities and threats to the environment, strengths and weaknesses of Amazon, the targets chosen and positioning, and the adaptation of the...

29 Nov 2010
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The strategy of L'Oreal

Thesis - 28 pages - Business strategy

L'Oreal was founded in 1907 by a French chemist Eugene Schueller. The latter developed a synthetic product, called Halo, for dyeing hair. He then created his own products, and manufactured and marketed them with Parisian hairdressers.In 1909, after filing the patents for future group...

10 Jan 2011
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The Chinese cosmetics market on the internet

Market study - 50 pages - Economy general

With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...

27 Jan 2011
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Corporate strategy: LVMH

Case study - 29 pages - Business strategy

At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...