Consult more than 14484 documents with no limitation. Our subscription options

Theme : Perfumes

Our documents

Filtrer par :

27 Jan 2011
doc

Strategy analysis of two brands of L'Oreal and Henkel

Case study - 33 pages - Services marketing

The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...

16 Feb 2011
doc

The expansion of L'Oreal in China

Case study - 15 pages - Business strategy

This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...

03 Mar 2011
doc

Market for luxury items in Brazil

Market study - 12 pages - Services marketing

Brazil is a country undergoing economic and social growth for several years now, and it is also a part of BRIC (the acronym for four large developing countries at the beginning of the century: Brazil, Russia, India, China, which will represent over 20% of the total weight of the world economy in...

14 Oct 2020
doc

SWOT Analysis - Nespresso

Case study - 5 pages - Business strategy

We would like to think that the customer of Nespresso looks like 'a perfume addict' who does not really care about the quality of coffee. He attaches more importance to the packaging and the purchasing atmosphere than the contents themselves. Two of the three key points of the...

09 Jan 2009
doc

Entertainment industries and globalization: Focus on the music industry

Case study - 8 pages - Journalism

For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have....

12 May 2009
doc

Business ethics, my dilemma: Cosmetic testing on animals

Thesis - 7 pages - Social sciences

Cosmetics are used daily by millions of people, and include a vast range of products such as shampoo, makeup, moisturizer, perfume, etc. Approximately 38,000 animals are used every year across the EU to test new ingredients and products. And in the world, cosmetics companies kill millions...

28 Aug 2009
doc

An overview of the glass industry

Thesis - 4 pages - Management

About 4, 50,000 years ago molten rock the core of the earth forced its way to the surface and was broken through volcanoes. When the hot lava contained silica and cooled rapidly - it formed a glass as hard as a rock. The volcano glass is called obsidian. Thus nature herself created the first...

18 Jun 2015
pdf

L'Oreal'case study: Strategy in China

Case study - 20 pages - Economy general

Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...

27 Dec 2009
pdf

Sufferings of marine animals

Thesis - 10 pages - Biology

Despite appearances that lead us to believe, the world of aquatic animals is extremely complex. Fish, like humans or other terrestrial animals, see, feel, suffer, communicate. Most fish produce sounds (unfortunately only audible through a hydrophone) when touched, when due, when continuing. Their...

29 Sep 2010
ppt

Giorgio Armani: Company profile and strategy

Case study - 36 pages - Services marketing

As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...

29 Sep 2010
doc

International Marketing: the Bergamote of Nancy (06/2006)

Market study - 4 pages - Services marketing

The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy...

29 Sep 2010
doc

E-Business: Sephora.com

Case study - 14 pages - Management

E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...

29 Sep 2010
doc

Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group

Case study - 6 pages - Management

For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...

29 Sep 2010
doc

Dove - Analysis of marketing plan

Market study - 15 pages - Services marketing

We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...

31 Dec 2010
doc

Gucci

Case study - 6 pages - Services marketing

In 1921, Guccio Gucci opened a leather goods company and a small boutique for travel bags in his native town, Florence. After working in England for several years, he introduced the English style in Italy through leather goods. In a few years, the brand became very successful and attracted a...

31 Dec 2010
doc

Nivea For Men 'Summer Look'

Thesis - 4 pages - Business strategy

Today, metro sexuality is a trend gradually gaining momentum in our society. Men are not afraid to push open the door of a perfume shop to buy their shower gel or scented balm or moisturizing aftershave! The most audacious ones even dare to buy the anti-wrinkle masks or self-tanner and...

31 Dec 2010
doc

Establishment of LVMH in China: A case study

Thesis - 22 pages - Business strategy

We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....

03 Jan 2011
doc

Estee Lauder: Brand management

Thesis - 5 pages - Management

The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...

10 Jan 2011
doc

Strategy of the IKEA group

Case study - 27 pages - Business strategy

Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

27 Jan 2011
doc

Negotiation with the Mexicans

Case study - 8 pages - Human resources

Mexico is a country in North America, located in the southern United States (which is partly separated by the Rio Grande, said the Rio Bravo to Mexicans) and bordered on the south by Guatemala and Belize. Mexico is the most populous Spanish-speaking countries. He also recorded the second highest...

27 Jan 2011
doc

International marketing strategy of L'Oréal Paris

Case study - 8 pages - Services marketing

Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...

10 May 2013
doc

Marketing analysis of Helena Rubinstein

Case study - 14 pages - Business strategy

L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...

04 Apr 2012
pdf

Sensory marketing- What can we learn from food and beverages industry

Essay - 5 pages - Services marketing

The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all...

23 Mar 2011
doc

Marketing Case Study: United Colors of Benetton

Essay - 6 pages - Services marketing

Advertising is not necessarily ethical. This does not mean that it is an area without scruples, but it's just that the practice is always characterized by exaggeration. Awareness of the product helps increase consumption, and sometimes even creating needs. In a world where principles do not...

26 Oct 2011
doc

Burberry : An analysis of the fashion giant's history and growth globally

Market study - 7 pages - Business strategy

"Burberry is one of the most trusted brands in the world in terms of the fashion and apparel industry. In many ways, the brand is a precursor of haute-couture in the world. It redefined fashion at a time when clothing was just about the practical applicability, rather than being a style statement...

29 Nov 2010
doc

Strategy of the IKEA group - published: 24/11/2010

Thesis - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

21 Sep 2011
doc

Gucci International

Market study - 7 pages - Business strategy

The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...

21 Sep 2011
doc

Chanel - Global Operations

Market study - 7 pages - Business strategy

Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...

12 Oct 2011
doc

Calvin Klein : Analysis of its Global operations

Market study - 7 pages - Business strategy

"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...

12 Oct 2011
doc

Calvin Klein - Market study of US operations

Market study - 10 pages - Business strategy

"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...