Britain's stance towards the Briand Plan
Essay - 5 pages - Modern history
"Among people who are geographically grouped as the people of Europe, there must be some sort of federal link.” This is how the French foreign minister Aristide Briand presented his plan for a federal European Union or the Briand Project of European Union, as it is known today, for the first...
General Motors - can the restructuring plan of 2009 lead to the consolidation of the group?
Case study - 8 pages - Services marketing
The sustainability of General Motors is now in the restructuring stage of the project presented at the end of last year in the U.S. Congress. Due to the difficulties encountered by General Motors during the recent economic and financial crisis, the latter faced constraints for thirty-nine days...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
Business plan for a store of optics of luxury
Business plan - 43 pages - Business strategy
Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high quality...
Evaluation of the plan of Employee Stock Option of L'Oreal Group
Case study - 18 pages - Finance
The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...
Marketing plan for Belle lady shoes entry to the Thailand
Case study - 14 pages - Services marketing
Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
Overall Qualitative Plan
Case study - 17 pages - Business strategy
Discovering the truth starts with quality interviews and a positive environment. The interviews were conducted at the office of the lead researcher Michael Curtis except for one exclusive interview completed through the Walden Portal. The debt level within America concerning student loans and...
Management development plan
Case study - 6 pages - Management
Becoming an effective manager is not as simple as it may sound. A position of authority is unlikely to fall into one's lap because he / she desires it. Planning your own development to reach the goals you have set for yourself is the first step in becoming a manager and it does not stop...
An Estate and Retirement Plan
Case study - 4 pages - Educational studies
It is of utmost importance to have a personal financial plan. By having a plan, you can avoid financial hardships and troubles in the future. A personal financial plan includes many goals. As we reach different stages in our lives our financial situations change. With this change comes a need to...
Personal development plan
Case study - 6 pages - Educational studies
Evaluation is important stages in the self-development cycle as it would assist me discover whether it is worth in the realization of my career goals and those of the organization (Pedler 2001). The requirements of my job as a spinal research coordinator involves the liaising and coordinating...
Project Management Plan
Case study - 6 pages - Educational studies
Organizations need to keep their working premises clean through proper arrangement of the organization document. Some of these documents are vital for future reference; therefore, organizations need to develop various structures that would help them to keep their documents. One of the structures...
My Strategic Plan: Personal opinion
Case study - 4 pages - Educational studies
Generally, a strategic plan is meant to help an individual discover his or her skill while developing them and putting them to maximum use. It is essential in ensuring the individual gains the highest rewards for effort. In contrast to a corporate strategic plan, an individual plan focuses on...
Classroom Management Plan
Course material - 8 pages - Educational studies
In my classroom I expect to be an effective teacher. For this to occur I need to have effective classroom management. I will create an environment that feels safe for the students so that they can focus on learning. For me, classroom management does not go hand in hand with discipline. This is...
A business plan outlining an idea for the creation and running of a catering firm
Business plan - 9 pages - Management
This plans main aim is to provide a strategy, which enables the start up and running of a successful catering firm. The value proposition for this project is customers will use this catering firm because all the food used to make meals will be organic offering the customer a healthy way of...
Comprehensive protection plan
Essay - 6 pages - Sociology
Threats against personal security take many forms: civil unrest, environmental threats, targeted attacks by stalkers or individuals with personal grudges, or terrorism. Though security threats are essentially chaotic, security plans must be comprehensive and based in a thorough understanding of...
Plan B Sounds Good to Me
Essay - 2 pages - Literature
Lester Brown's book, Plan B 2.0: Rescuing a Planet under Stress and a Civilization in Trouble, touches base with most of, if not all of, the issues that are threatening our planets modern living style. The book aptly named, giving a second plan, one that differs from how civilization is...
Marketing plan: Avon and Mattel Inc
Case study - 7 pages - Services marketing
With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products trough the...
General Motors: The restructuring plan of 2009 and the consolidation of the group
Thesis - 8 pages - Business strategy
The renowned company, General Motors presented a restructuring report to the Congress towards the end of 2008 on achieving sustainability through a restructuring process. This has been done in the face of the difficulties encountered by GM during the recent economic and financial crisis due to...
Marketing plan for early achievers academy
Thesis - 12 pages - Educational studies
Early Achievers Academy is experiencing a steady drop in enrollment rate that is affecting the preschool's viability. The objective of this marketing plan, therefore, is to reverse this trend. It aims to increase the enrollment for SY 2009-2010 from 25 students of the previous year, to 35...
Plan marketing inter-marches : True jeans
Essay - 16 pages - Services marketing
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...
Design a marketing plan for Lise Charmel in China
Case study - 11 pages - Services marketing
Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women, which is...
Entry market plan: the case of Havaianas
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The Havaianas...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
Launch a new product : Easy toilet cleaner (Business plan)
Business plan - 3 pages - Services marketing
The aim of this business plan is to launch a new product in the market. The product is original and never created before. This business plan will explain the actions and recommendations to lead this project successfully. Hygiene is more important than ever and people always want new ways to...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
