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03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

15 Apr 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

07 Jun 2021

PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces

Case study - 3 pages - Sport marketing

ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....

28 Jul 2021

Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

Case study - 6 pages - Business strategy

Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...

14 Oct 2020

PESTEL analysis and Porter's Five Forces - Innocent Drinks Company

Case study - 10 pages - Management

Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL...

17 Apr 2015

Porter's five force model analysis

Case study - 5 pages - Educational studies

Porter's five forces model was made by Michael Porter in 1980 as a technique for industry analysis. An industry consists of a group of firms which are involved in the production of commodities which are close substitutes for one another. Essentially the five forces model...

27 Jan 2011

Analysis of Porter's Five Forces

Case study - 2 pages - Services marketing

This document summarizes three marketing strategies, namely: cost leadership, differentiation and focus. Here is an excerpt regarding them: "Cost leadership is to impose more or less expensive prices than its competitors. The goal here is to reduce the cost incurred by the product, improving the...

27 Jul 2010

Porter's competitive analysis

Thesis - 6 pages - Management

The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The...

29 Sep 2010

Airline industry: analysis of five forces model of Porter

Market study - 6 pages - Business strategy

Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled flights but...

29 Sep 2010

Porter 5 forces model: critical analysis

Worksheets - 2 pages - Services marketing

The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and...

14 Oct 2020

Porter's Five Forces - Nike

Case study - 5 pages - Sport marketing

As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to...

14 Oct 2020

Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb ( is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

17 Nov 2021

Marketing Analysis of Ikea

Case study - 6 pages - Distribution marketing

Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...

12 Mar 2021

Porter's Five Forces - McDonald's

Case study - 5 pages - Brand management

McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or...

24 Nov 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...

07 Apr 2021

Porter's Five Forces - Google

Case study - 3 pages - ICT marketing

For this analysis of Porter's different forces, we are going to base our information on an international scale of the company. While still trying to qualify our analysis according to the different countries in which Google is established and the environment which may be...

05 Apr 2022

Strategic Analysis - Tesla Inc.

Case study - 10 pages - Business strategy

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals...

07 Jul 2022

International Marketing Analysis - Louis Vuitton

Case study - 13 pages - Luxury marketing

In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

08 Mar 2023

Growth Analysis - Domino's Pizza, Inc

Case study - 9 pages - Business strategy

After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...

20 May 2021

Porter's Five Forces - Amazon

Case study - 4 pages - Distribution marketing

Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing, furniture, food,...

16 Jun 2021

Porter's Five Forces - Qatar Airways

Case study - 6 pages - Tourism marketing

Qatar Airways is the national airline of the State of Qatar. It is one of the best airlines in the world, according to several awards won for several years in a row. The companies head office is located in Doha, Qatar, which, in just a few years, has become a veritable air hub for the five...

10 Sep 2021

Porter's Five forces - Facebook

Case study - 4 pages - Brand management

Today, Facebook is known to all and is an integral part of our lives. It all started on February 4, 2004, at Harvard in the USA. When it was created, only Harvard University students had access to and the right to use it. Over time, students from other American and Canadian universities could...

21 Aug 2021

Porter's 5 Forces - Nestle

Case study - 4 pages - Distribution marketing

Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...

07 Jul 2021

Porter's Five Forces - Samsung

Case study - 4 pages - ICT marketing

When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...

02 Jun 2021

Porter's Five Forces - Disney

Case study - 4 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...

28 Jul 2021

Porter's Five Forces - Fitbit

Case study - 4 pages - Sport marketing

Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...

30 Jun 2021

Porter's Five Forces - Ford

Case study - 4 pages - Automotive marketing

Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...

18 Jun 2021

Porter's Five Forces - Emirates

Case study - 4 pages - Tourism marketing

Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...

04 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...