Nokia: Strategic Analysis
Case study - 22 pages - Services marketing
Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...
Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces
Case study - 7 pages - Business strategy
Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other...
Strategic Analysis of LECLERC
Thesis - 15 pages - Business strategy
According to the women folk in France, E. LECLERC is a sign or symbol of markets reaching a stage of super activity and hyper activity. In this file, we will aim at presenting a strategic analysis of E. LECLERC. After a careful scrutiny of the footprints followed by E. LECLERC, we will...
The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)
Case study - 12 pages - Business strategy
In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very...
Fuji film: Analysis and strategy
Case study - 16 pages - Business strategy
Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups...
Strategic analysis Sanofi-Aventis
Case study - 23 pages - Business strategy
On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...
Using Porter's five forces to understand Orange's strategy
Essay - 1 pages - Business strategy
In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master...
Security analysis and portfolio management in Collabo Interactive Solutions
Case study - 45 pages - Business strategy
Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a consistent portfolio management process. This...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
European brewing market analysis
Market study - 4 pages - Services marketing
To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this...
Capital One: An analysis
Thesis - 8 pages - Services marketing
Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if customers are offered what they want and need as opposed to what banks want to offer them, they will choose the provider that gives...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers,...
Strategic analysis of Microsoft France
Thesis - 7 pages - Business strategy
Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global...
LEGOLAND - Analysis of the toy industry
Case study - 14 pages - Business strategy
Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Strategic management, development strategies and analysis of Quicksilver
Case study - 25 pages - Business strategy
The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader take...
Porter's Five forces - Nespresso
Thesis - 4 pages - Services marketing
Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...
Strategic analysis of 3M
Thesis - 5 pages - Business strategy
The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...
SWOT Analysis - British Airways (2010)
Case study - 8 pages - Business strategy
British Airways (BA) has recently announced a merger with Iberia the results for both firms are due in May 2011. This case study will look at industrial relations within BA and how they will affect the recent merger and what is necessary to align both firms' resources whilst causing the least...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak...