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29 Sep 2010
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Southwest Airlines financial statements analysis

Case study - 33 pages - Finance

In 1998, US airlines carried a record of 551 million passengers1. At that time,the whole industry was in a pretty good shape2. Unfortunately, many things have changed since then. The 2001 terrorist attacks on the twin towers have marked a turnaround in the United States of America's history, and...

29 Sep 2010
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The banking risk management

Dissertation - 36 pages - Finance

The risk of diversification is a basic precept of the banking activity. A big part of the large banking failures was due, in a way or another, to a concentration of the credit risk. The banking controlling authorities have, at all times, strongly encouraged the banks placed under their...

29 Sep 2010
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The financial crisis and its consequences on the German financial system

Dissertation - 27 pages - Finance

The triggering element of the present financial crisis was the real-estate crisis in the United States. The crisis began with certain indifference in 2006, but then it reached its peak during the second semester of 2008. This was when we observed, day after day, a fall in prices of shares,...

29 Sep 2010
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The relevance of Michael Porter's 5 forces model to modern day business

Essay - 9 pages - Services marketing

In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...

29 Sep 2010
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The US airlines industry in 2002

Case study - 7 pages - Services marketing

Michael Porter's famous five forces of competitive position model provide a simple perspective for assessing and analyzing the competitive strength and position of a corporation or industrial organization. Let us consider these concepts of industry analysis in the context of the US airlines...

29 Sep 2010
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Ryanair, a European pioneer of low-cost airline

Case study - 14 pages - Business strategy

Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed...

22 Nov 2010
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An overview of ratio analysis

Thesis - 4 pages - Accounting

Profitability ratios measure the firm's use of its assets and control of its expenses to generate an acceptable rate of return. Without profit, there is no cash and therefore profitability must be seen as a critical success factors. ROCE is decreased from 13.11% to 8.59% it means...

28 Dec 2010
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Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries

Thesis - 40 pages - Business strategy

Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...

31 Dec 2010
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The merger/acquisition of Air France-KLM

Thesis - 30 pages - Business strategy

The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...

10 Jan 2011
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The Game Theory

Thesis - 16 pages - Management

There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one such theory...

27 Jan 2011
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The luxury industry

Market study - 31 pages - Business strategy

Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...

07 Feb 2011
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Marketing strategy: Case Adidas

Case study - 33 pages - Services marketing

In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...

16 Feb 2011
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The conceptual framework of the financial statements in IFRS

Case study - 10 pages - Accounting

In March 2002, the European Council (under EC Regulation 1606/2002 OJ of 11 September 2002) has made mandatory the application of international accounting standards for consolidated accounts of listed companies from January 1, 2005. All the international standards adopted by the ARC (Accounting...

23 Mar 2011
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Analysis of the purchase of Puma by PPR

Case study - 22 pages - Services marketing

PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...

27 Feb 2012
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Analysis of LVMH

Thesis - 10 pages - Management

The LVMH (Moet Hennessy Luis Vuitton SA) luxury brand has the following shareholder capital structure described in Figure 1-1 below. The main shareholders are the Group Arnault with 47% shares in personal property. 28% of the shares are held by foreign institutional investors and 17% are held by...

15 Feb 2013
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Analyzing financial statements of Sanofi

Case study - 10 pages - Finance

Sanofi is a French multinational pharmaceutical company that was formed in 2004 with the merger of Sanofi-Synthélabo and Aventis. The company is specialized in research and development, manufacturing and marketing of pharmaceutical products. It is the world's fourth larger company by prescription...

18 Apr 2013
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Global strategy and policy: Hershey's case study

Case study - 25 pages - Business strategy

The Hershey Company, the “largest [North American] producer of quality chocolate and sugar confectionary products,” as of December 2007, had approximately 11,000 full-time employees and almost 1,800 part-time employees worldwide. Today, their company boasts of approximately 13,000...

23 Jun 2008
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A review of the gas station/convenience store industry

Essay - 4 pages - Business strategy

Consumers who purchase gasoline often choose suppliers based on both location and cost. While this combination ensures that many gas stations/convenience stores remain profitable over the long-term, some organizations operating in this industry have significant difficulty maintaining profit...

07 Jul 2008
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Overview of the Dell organization and how it can improve its stability in future

Essay - 8 pages - Business strategy

Over the course of the last two decades a number of new companies have made their mark on the business world. In many cases, these organizations have been successful because they have made the choice to utilize unique business models or organizational cultures that set them apart from more...

11 Jul 2006
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Companies dividend policy

Thesis - 23 pages - Finance

Dividend policy is one of the most important financial policies, not only form the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...

02 Dec 2004
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Rainy, Steady, Go

Thesis - 27 pages - Services marketing

Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...

05 Aug 2008
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Efficient capital markets and the importance of behavioral finance

Essay - 7 pages - Finance

Efficient capital markets allow to consumers and companies to invest savings, borrow, and manage risk in the most effective way. Capital markets bring together companies, that seek to raise capital to invest in future performance and investors, who seek for a profitable return on their...

16 Jan 2009
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Genetics: Case France and bio-technologies (business model)

Essay - 15 pages - Business strategy

Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....

16 Jan 2009
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Information systems in Amazon.com

Essay - 11 pages - Management

Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use information...

05 Feb 2009
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Mcdavid's International

Essay - 25 pages - Services marketing

McDavid's International was founded in 1902 as a provider of premium-quality meats prepared in accordance with the Jewish dietary laws of Kashrut. The company initially filled the needs of Jewish patrons living in New York City. In more recent decades, the company has expanded, serving Jewish...

05 Mar 2009
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Capital budgeting: India

Case study - 35 pages - Economy general

An efficient allocation of capital is the most important financial function in modern times. It involves decision to commit firm's funds to long-term assets. Such decisions are tend to determine the value of company/firm by influencing its growth, profitability & risk. Investment...

21 Mar 2009
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The A to Z of retail trade: Retail management

Thesis - 28 pages - Management

When man started to cultivate and harvest the land, he would occasionally find himself with a surplus of goods. Once the needs of his family and local community were met, he would attempt to trade his goods for different goods produced elsewhere. Thus markets were formed. These early efforts to...

16 Apr 2014
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Working capital analysis of a steel plant

Case study - 43 pages - Business strategy

Finance is the life blood of any business. As like without blood a human being cannot survive similarly without finance a business survive or run. Finance is aptly called as the science of money. It is the study of the principle and the methods of obtaining control of money from those who have...

02 Apr 2009
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Looking at how and where CRM can help an organization

Thesis - 26 pages - Business strategy

CRM is an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for mutual benefit of both sides, through interactive, individualized and value-added contacts over a period of time. The core theme of all CRM is its...

03 Apr 2009
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A brief overview of job costing

Thesis - 7 pages - Accounting

Job costing is one of the methods of counting costs & is used when job orders are undertaken in a factory or a workshop or contracts are taken out to build houses, construct roads, bridges etc. Many companies manufacture goods against orders. They are what is known as “jobbing type”...