Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008....
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of...
The melting pot revisited: Supporting research into the genetic diversity of the American population
Thesis - 14 pages - Sociology
The advent of the genomic era has brought with it a host of opinions regarding to what ends genetic tools ought to be applied. There is a growing interest in research that will illustrate the genetic diversity of populations. Advocates suggest that research detailing unique features...
Critical evaluation of research methods in education
Essay - 6 pages - Educational studies
On initial consideration, the question posed here seemed to bracket nicely few main points of the subject, but that impression appeared to be inequitable, especially when it came to making judgments concerning different methods and approaches to research projects. The word "method" is...
Qualitative vs. quantitative research techniques in tourism
Case study - 10 pages - Journalism
Research in the field of tourism has not been very important until the early nineteen seventies; it has begun to spread only since that time. Marketing research is a broad concept including various techniques, but a main distinction should be done between quantitative and...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the...
To what extent should social work practice be informed by social research?
Essay - 19 pages - Social sciences
Within this work I will be looking to examine the effectiveness of using research in social work practice. I have chosen to do this by reviewing both historic and current research on the outcomes of adoption. Part 1 will consist of a literature review, detailing research...
Market research: Diesel Jeans
Essay - 17 pages - Services marketing
Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel became a brand that could not be ignored. It...
A research study on performance management system in an organization
Thesis - 11 pages - Human resources
A company reviews the existing appraisal system of senior executive levels. The revised performance management system has components of performance planning, monitoring, review and development through involvement of the appraisee is being introduced. The focus of the performance management...
Market research: Mobiles in Ireland
Market study - 12 pages - Services marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
A market study and research on the Indian liquor industry
Dissertation - 37 pages - Services marketing
The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The RTD segment...
A study on building a brand for cotton through marketing research
Market study - 24 pages - Business strategy
A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is “why branding is necessary?” As the products fail to generate competitive superiority, the need for the brand arises. Though essentially...
A research study on absenteeism of employees in an organization
Thesis - 20 pages - Human resources
According to Picoars and Payers ‘unexpected absence disturbs the efficiency of the group as the jobs are inter-connected, if one single man remains absent without prior notice the whole operation process is distributed. This absenteeism results in production losses because, due to...
The study and research of different fields of certified financial planning
Tutorials/exercises - 22 pages - Finance
Every body has dreams, dreams for themselves, dreams for their families, To fulfill these one needs to back up earnings by investing wisely. Most people work hard and earn money but when it comes to financial planning and actually going ahead with it they don't care much. Every one is different,...
Introduction to research & development decision analysis
Essay - 5 pages - Finance
A firm optimizes its market value when it successfully implements strategies that generate positive discounted cash flows applied against initial investments with net present value (NPV) greater than zero. One purely economic analysis, which serves as a guidepost to this work, applies a...
Market Research: The launch of a hybrid diesel engine by PSA group
Market study - 4 pages - Services marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...
Role and importance of customer care department and market research
Thesis - 13 pages - Management
A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's customers are...
Stigmas and obstacles in communicable disease research: Responses to the Herpes Simplex Virus
Thesis - 8 pages - Medical studies
The discipline of public health is a relatively new discipline addressing both old and new problems in all areas of health, including physical and mental. Given the limited funding sources and the endless public health concerns to be addressed, the faces of public health (business/private sector,...
A research study on chocolate consumption in India in relation to Cadbury and Nestle
Tutorials/exercises - 7 pages - Business strategy
The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...
Competitive research on market size of cigarette brands
Tutorials/exercises - 33 pages - Business strategy
The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...
Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)
Market study - 8 pages - Services marketing
The paper “The market pricing of accruals quality” sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view, the accrual quality has an impact...
Research on customer satisfaction for the services of Hutchison-Essar
Case study - 25 pages - Business strategy
After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic,...
An outline of qualitative methods of research
Thesis - 14 pages - Educational studies
Some types of research do not involve numbers or analysis of past performance but, rather, finding out people's opinions, feelings, likes and dislikes, and the motivations behind their buying behavior - in other words, the psychology underlying buying decisions. Research into...
Research methodology business tourism in France
Essay - 5 pages - Journalism
Welcome to the wonderful and interesting world of Business Tourism! This essay is the second step of a huge research to find solutions to questions in this market of the wider tourism industry. Meetings, incentives, conferences, exhibitions, outdoor events and individual business travels...
Market research on Britannia
Case study - 44 pages - Services marketing
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...
Indian electricity, potential market research, doing business in the Indian Subcontinent
Essay - 5 pages - Services marketing
The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
A research on women's health in relevance to their rights and freedom
Thesis - 4 pages - Journalism
In the span of our lives we have seen national crisis come and go: The Vietnam War in the 60's, the drug epidemic of the 70's, and the AIDS crisis in the 80's. Most of these conflicts were managed by government control with plans and policy making they slowly settled. Today, in light of recent...
Human rights and Islam: A critical review of research on Sudan
Thesis - 4 pages - Humanities/philosophy
Many non-Muslim onlookers in places like the West have heard of the apparent human rights violations that occur in the some parts of the Islamic world, and they have come to conclude that women are naturally supposed to take a subordinate position to men. While there might be some good reasons...
Sales-side process automation to improve integration: An exploratory research
Dissertation - 51 pages - Business strategy
The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...
