Are Consumers Interested In Ingredients? - Horse Meat Scandal, Europe
Case study - 5 pages - Educational studies
Time and again, most consumers purchase items from the shops including groceries and other food products without considering the ingredients that make up the food product or the grocery. However, recent findings and scandals regarding ready-made food and grocery, most notably, the horse-meat...
An overview of the problems faced in managing a hotel
Thesis - 22 pages - Business strategy
The growth of modern hotel industry took place in the United States of America, beginning with the opening of the CITY HOTEL in New York in 1974. Some of the hotels of USA were built in this era. This period also saw the beginning of changing operations under the guidance of E.M. Statler. It...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
The image of McDonald's in France
Case study - 1 pages - Services marketing
For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in the...
Business Strategy: Domino's Pizza International Inc.
Case study - 4 pages - Business strategy
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....
Global Business Economics and Finance - AmRest Holding SE
Case study - 13 pages - International economy
AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...
Corporate Valuation - Domino's Pizza
Financial analysis - 5 pages - Finance
Domino's Pizza is one of the leading fast-food companies in the world, acting on the Quick Service Restaurant market. They have approximately 18 500 stores over the world, in more than 90 countries. The company's history started in the 60's in the USA, and the group initially...
Advertising alcoholic beverages
Thesis - 5 pages - Services marketing
Advertising plays a significant role in our everyday life. We find them everywhere. These days we find advertising of alcoholic beverages frequently. We find them regularly when we switch on the television, radio and internet. They are also found on the large hoardings on top of the buildings, on...
Civil practice portfolio
Thesis - 7 pages - Civil law
My name is Mark Jameson and I live at 3, Grange Street, Sunderland, SR4 911. I am 23 years old and my date of birth is 6 March 1985. I am currently employed as a part time barman at the Gold Restaurant & Club. My duties involved serving customers, checking stock and clearing up the bar at...
Short Forms in Film
Essay - 2 pages - Film studies
Charlie Chaplin's The Immigrant (1917) is a slapstick comedy that also addresses social issues. The film has a simple plot with four main characters, one of them Charlie Chaplin. He plays a penniless foreigner who wins money from playing cards on a ship to America. He then meets Edna...
Dubai land
Case study - 6 pages - Business strategy
Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...
Repositioning McDonald's brand image
Thesis - 6 pages - Business strategy
Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to engage UK consumers...
Activity analysis and strategies of the Accor group
Case study - 8 pages - Business strategy
With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all market...
Adaptively Changed Sushi in American, Vinegary rice topped with raw fish and shellfish
Case study - 2 pages - Educational studies
Sushi has a very long history, first mentioned in a compiled dictionary in China by 2nd Century AD, where it is described as salted fish meat in rice. Some authors; however argue that sushi originated from South East Asia back in the 4th Century AD, but there is still no clarity whether rice was...
Bullying in Professional Kitchens - Chefs
Case study - 2 pages - Educational studies
Food has been seen as individual of the very fundamental needs for humans; the importance of which is the sustenance of life itself. Indeed the need to feed has over the centuries evolved from just the mere fulfillment of basic hunger pangs to into something that can at best be described as art....
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Strategy and competitive analysis of L'Atelier Des Chefs
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level....
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
Coffee in Italy and the United States
Thesis - 9 pages - Journalism
Coffee has been grown, processed, roasted, and brewed for thousands of years. This age-old drink has become increasingly popular within the last decade due to the attractiveness of the modern coffeehouse (Shultz 1999:76-77), along with increased global marketing. Yet this popularity is perceived...
Lonely Planet- orientations and methods of development
Case study - 3 pages - Business strategy
Lonely Planet was facing stiff competition with the presence of multinational firms such as AOL, Time Warner or Vivendi Universal. The company initiated its activities in the 1990s and into the 2000s, it extended its operations in areas that were inaccessible to those great groups. It was...
Dunkin Donuts - Marketing Arrangement
Case study - 2 pages - Services marketing
Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...
Martin's case
Thesis - 2 pages - Social sciences
It was Sunday afternoon, Martin and his best friend Jonathan was on their way to watch their favorite rugby team, Leeds Rhinos play in the Super League Final. Unfortunately, Martin lost his ticket and was not allowed into the stadium. So, Martin went to the local pub, about 500 meters away to...
Exploring the budgetary operations of a hotel
Thesis - 21 pages - Finance
World War II marked a milestone in the explosive use of service industry. There has been an impressive increase in personal spending in the last few decades. Individuals are spending a major chunk of their income on travel, restaurants, better quality health, education services, and...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
Group AB Inbev and the sector of beer
Market study - 13 pages - Services marketing
The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. Beer is...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
The city of Acre, Israel
Essay - 6 pages - Geography
Since ancient times, the gateway to Palestine has been considered the magni?cent harbor at Acre. Now a small Israeli city with a mixed population of Palestinians and Jews, Acre has for more than 4,000 years served the hinterland of southern Syria with access to the long-distance trade routes of...
Marketing plan: Roquefort Papillon
Thesis - 18 pages - Business strategy
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...
Nespresso's strategy
Thesis - 9 pages - Business strategy
How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...
Tourism at Amana
Thesis - 3 pages - Social sciences
The cover story of the current issue of Wilkommen, a seasonal guide for tourists visiting the Amana colonies, is titled “Past Shapes Present Amana Colonies.” Turn the page, and the inside cover is a collection of ads for old-timey businesses like the Amana Stone Hearth Bakery and the...
