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27 Jan 2011
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Fusion acquisition of Adidas - Reebok

Case study - 56 pages - Services marketing

The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...

29 Jan 2014
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Research method for manager

Case study - 13 pages - Management

Using the conservative approach, the solution that seems to have the lowest risks is to outsource the production to an outside vendor in Taiwan. The profits forecasts are more homogeneous by choosing that option. Even if this option cannot lead us to the highest profit possible, the profit will...

20 Nov 2009
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Financial analysis of Nike and Adidas (2000): The big two in the footwear industry

Case study - 7 pages - Finance

Adidas is the biggest footwear company and after analyzing the ratios it has performed as well as Nike over the years, even though it is far behind Nike in terms of revenue and profits. The share price of Adidas is currently at 4877.0 compared to the opening price of 4864.0 that was a 44.0...

27 Jan 2011
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Strategic analysis - Study of the case Lafuma

Case study - 32 pages - Business strategy

In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...

09 Nov 2007
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Bowerman and the Men of Oregon

Essay - 5 pages - Sports

A coach by the name of Bill Bowerman sets out to change the lives of many young college students through their abilities in track and field. Bowerman, a famous coach from the University of Oregon not only coaches Olympians but prepares them for the real world after college. He is also the...

06 Aug 2008
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Nordstrom Inc

Case study - 4 pages - Business strategy

John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet by laboring in mining and logging camps as he...

16 Jan 2009
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Marketing policy Mk 32003: The means-end theory and converse

Essay - 5 pages - Services marketing

The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to organise this complex attitude, some authors...

19 Jan 2009
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Company focus: H&M

Essay - 8 pages - Business strategy

Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...

20 Jan 2009
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Study of Nike's strategy

Essay - 11 pages - Business strategy

Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New Balance, Aigle,...

29 Sep 2010
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In-store versus online visual

Dissertation - 117 pages - Services marketing

The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...

06 May 2009
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Brand management in retailing in India

Dissertation - 38 pages - Business strategy

Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...

31 Dec 2010
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Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...

25 Mar 2010
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Importance of the family structure in a child's life

Thesis - 2 pages - Social sciences

For a child, the family structure is their only understanding of society and of relationships. A child rarely interacts with society, unless it is through his or her family. A child is wholly reliant upon family to provide friends, shelter, food, entertainment and love. Families, as such, have...

10 Jan 2011
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Nike's brand building strategy

Case study - 6 pages - Management

Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...

23 Sep 2016
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Children of heaven - Majid Majidi, 1997

Essay - 3 pages - Film studies

As a children growing up, it is often very difficult if not impossible to express ourselves. Children, despite the fact that they are young and still immature, must often face brutal circumstances and overcome serious difficulties. Sometimes, the difficulties cannot be overcome, yet it may not be...

27 Jan 2011
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Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

04 Jun 2023
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Balenciaga: Retail Analytics Report

Case study - 13 pages - Fashion and ready to wear marketing

This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.

17 Aug 2010
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The reality in Koreeda's film Nobody Knows

Thesis - 2 pages - Film studies

As we take a cursory look of the city, we notice that the society appears to be very lively, crowded, bustling and excited. However, as we gain a deep understanding into reality, we may notice another dimension to this feeling of togetherness. The gray side of humanity is illustrated through the...

15 Jan 2009
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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Essay - 9 pages - Business strategy

Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...

12 Jan 2007
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How to use rumours as a marketing tool?

Dissertation - 68 pages - Services marketing

Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...

27 Sep 2011
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Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

20 Jan 2009
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The democratization of luxury

Essay - 62 pages - Business strategy

One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...

09 Nov 2007
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PRE by Tom Jordan

Essay - 2 pages - Sports

In the late 60's and early 70's, there was a great distance runner by the name of Steve Prefontaine. Steve, also called “Pre” for short, had an illustrious running career, which has inspired runners to this day to work hard and have the desire to win. Pre's running career began when he...

20 Jan 2009
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Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

08 Apr 2009
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Direct marketing

Thesis - 28 pages - Services marketing

An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...

17 May 2009
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A comparative analysis of the French baby wears market and its main competitors

Case study - 27 pages - Services marketing

In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...

29 Sep 2010
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Plan marketing inter-marches : True jeans

Essay - 16 pages - Services marketing

This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...

27 Jan 2011
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Strategic Analysis - Adidas-Salomon merger

Case study - 4 pages - Business strategy

Salomon is a manufacturer of outdoor sports such as golf, cycling and especially the winter sports. Salomon attaches great importance to meet the expectations of the consumers, which explains that prior to its redemption; it is the world leader in winter sports with a market share of 32%. After...

29 Sep 2010
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Setting-up of Kanabeach in Australia

Case study - 25 pages - Services marketing

We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...

16 Feb 2011
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Acquisition of Rossignol by Quiksilver

Case study - 29 pages - Management

This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...