PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
Dawanda website analysis
Case study - 28 pages - Business strategy
The online objectives of Dawanda.fr are to provide a website by which any designer can offer its products. Each designer can open its own shop. It represents an intermediary between designers and customers who are looking for unique and original products. The main objective of Dawanda is to make...
SWOT Analysis - eBay
Case study - 5 pages - E-commerce
Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer online...
The personal computer industry - a marketing perspective
Case study - 14 pages - Business strategy
Personal Computers, meaning a machine to be used by only one person, have thrived for decades. The historic systems were built with a magnetic drum memory and gave the person complete control on the machine's registers and its various modes of operation. Many were only intended to be operated as...
E-business as a support of an emerging business model: collaborative consumption
Case study - 15 pages - Business strategy
Last few years, information technology (IT) has known an important development that places it as an essential tool in our world functioning. In developed countries IT are everywhere. The place that takes the new technologies has become more and more important and it is now a strategic factor for...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
Digital Marketing-Markets and Consumption
Case study - 8 pages - Services marketing
For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...
Enterprise risk management (ERM)
Case study - 10 pages - Management
Enterprise risk management (ERM) is the modern way of looking at risk management and internal control. According to COSO (2004), ERM is a process adopted by the management, board of directors and other personnel and is used in strategy setting and all the enterprise activities to identify...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia Pacific region...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
A comparative study of GSM & CDMA technology
Thesis - 16 pages - Electronics
The mobile industry in India is divided between the two technologies GSM and CDMA. While the earlier service providers had adopted the GSM technology, the new players have been using CDMA technology and have notched up a significant share of the Indian market. Hence any discussion on Mobile...
Apple Inc. Think different
Thesis - 12 pages - Business strategy
Apple Computer Inc. is an American computer technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. During more than 30 years of operation the company has managed to become one of the industry leaders with its award-winning desktop and notebook computers. Since 2001,...
Is globalization good or bad?
Essay - 10 pages - International relations
I have chosen to focus my work on the subject of Globalization in order to understand this notion better and increase my knowledge in this domain. It is very important for me to understand it well because I want work in the field of marketing and event management. According to the university of...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Case study - 24 pages - Services marketing
When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...
The international marketing strategy of Microsoft
Case study - 28 pages - Services marketing
Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Internship report in Locatel France (2009)
Case study - 11 pages - Services marketing
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...
The strategies of Apple
Case study - 5 pages - Business strategy
In this paper, we will focus the analysis of the market of the Personal Computer (PC) and portable music player. These two products represent nearly 80% of the sales from Apple. Other activities are in support of these two flagship products. Given the comparison with the global PC market, Apple...
Strategic management - example of the company "Apple"
Case study - 15 pages - Computer science
The Apple Company is present in the technology sector. It operates in three business areas with main strategies: - Computer: design and production of computers (desktops and laptops), development of operating systems and software. - Music: design and implementation of MP3 players, their media...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...
Nokia: Strategic Analysis
Case study - 22 pages - Services marketing
Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...
Louis Vuitton-A report on the launch of a new fragrance
Case study - 30 pages - Management
The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...
AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations
Market study - 7 pages - Business strategy
"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property &...
