Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site
Case study - 6 pages - International marketing
Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while...
Ethical issues on social networks
Case study - 9 pages - Business strategy
For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries...
New Social Network App Reviews
Case study - 7 pages - Management
Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...
Does social media have a good or bad impact on society?
Essay - 2 pages - Sociology
In the 21st century, social media is one of the most used technologies in the world. As per Waseem Akram and Kumar, 'A social media is an online platform which people use to build social relation with other people who share career, interest, activities, background or...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
Surveillance, accumulation of capital and exploitation on social media
Essay - 10 pages - Computer science
New technologies have changed the way people communicate and see each other: we all became the objects of surveillance voluntarily and non-voluntarily. Social networks, closed-circuit television (CCTV) in supermarkets and in railway stations, marketing agencies - all these are...
Ethical issues regarding social networking
Case study - 2 pages - Educational studies
The popularity of social networking sites is a relatively new phenomenon Within the past 10 years several evolution have been made. Most are positive, but some are negative. With this phenomenon there has also been several sites that have reached iconic status. Some have reached this...
Social media advertisements
Case study - 5 pages - Educational studies
Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly...
Anatomy of the Russian disinformation campaign: understanding the complexity of a covert network as part of state policy and a military tool against Europe
Tutorials/exercises - 73 pages - Journalism
About two decades ago, it was impossible to imagine that foreign disinformation could actually affect the policy decision making or disturb social cohesion and solidarity in European countries. Back then, media outlets such as television, radio stations and newspapers enjoyed munificent...
Social Media and the News
Essay - 1 pages - Journalism
Technology has become the centerpiece of daily living. Most people interact with some form of technology on a daily basis. The invasion of technology in daily living has also allowed additional elements related to technology to influence society. Social media is one of the prevalent...
Financial Innovation Essay: High Frequency Trading and its social impacts
Essay - 2 pages - Finance
A Financial Times article argues that HFT is beneficial for society, and that banning HFT from use would increase volatility. I agree with this point of view, as algorithms democratized trading by allowing a direct access to the markets and decreasing the costs of the transactions. Also,...
Cable Network "USA Network"
Case study - 5 pages - Educational studies
The NBC universal owns and manages USA Network, and it is the first cable channel to be launched in America in the early 1970's. It was launched on September 8, 1971. In the 1970's, the channel was one of the most recognized channels in the cable television network. In the 1970's,...
Corporate Social Responsibility (CSR) and Human Resources
Case study - 3 pages - Human resources
In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...
Strategy and transformation portfolio - Corporate Social Responsibility
Essay - 7 pages - Business strategy
Over the years, organisations have continually engaged in activities that aim at improving their position and competitiveness in the market. They have been taking more considerations towards the wellbeing of the community as well as trying to improve their business models. This paper entails a...
The Social-Cultural Identity of Greek- Americans
Case study - 10 pages - Political science
According to some, Astoria is the largest “city” of the Greek outside the Athens-Greece. The New York's Queens Neighborhoods of Astoria, New York conjure up the image of a Greek immigrant community that has lived in it for over forty years (Hantzopoulos, 2005). For the Greeks and their...
How education reproduces inequalities and social difference
Essay - 5 pages - Sociology
Inequalities in the society have historically been based on stratification and the creation of classes within the society. The struggle for achievement and the existence of the society based on the individual achievements has led to the differences between different classes in the society. Class...
Social and Cultural Factors Giving Rise to Depression and Anxiety
Case study - 5 pages - Educational studies
The World Health Organization further explains that anxiety disorder and depression are characterized by factors such as emotional, physical, and behavioral symptoms that build an uncomfortable feeling that is usually described as uneasiness. Worry is usually followed by symptoms like fatigue,...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
Social capital and The Gap, Inc.
Thesis - 6 pages - Social sciences
Social capital lends itself to interpretation. It is an all-encompassing and important concept for viewing present day businesses, economic situations, organizational behavior, politics and even in how self-interest can play out in areas like natural resources or public health....
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted...
Route optimization in mobile adhoc networks
Thesis - 8 pages - Computer science
With the increase of portable devices as well as progress in wireless communications, ad hoc networking is gaining importance with the increasing number of widespread applications. Ad hoc networking can be applied in places where there is little or no communication infrastructure or existing...
Evolution of lodging networks during the economic crisis: What happened to Airbnb and to budget hotels in the context of the crisis in the USA?
Case study - 25 pages - Management
The financial crisis started In September 2008, in the USA, with the bankrupt of Lehman Brothers. This financial shock led to a deep and long economic crisis. The USA has started to experience economic recovery in 2010 but the economic growth has still been low. The hospitality industry, with...
Social media as an agent of psychological warfare in the overthrow of Gadhafi's Libya
Case study - 34 pages - Political science
On December 17, 2010 a Tunisian vegetable seller set himself on fire in a crowded marketplace to protest the lack of employment opportunities in his country. Less than a year later three North African governments had been overthrown and the Middle East was set ablaze in a string of revolts....
How does the 1976 film network accurately reflect ideologies and practices of modern television?
Essay - 5 pages - Film studies
The ideologies and practices evident in modern television are succinctly foreshadowed in the 1976 Hollywood classic, Network. This prophetic Oscar-winning film satirically dramatised a series of predictions, most of which were fulfilled in modern television. The film shows that ratings...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the...
Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network
Essay - 6 pages - Management
Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be, in contact with a whole range of other...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the...
Social movements and depoliticization
Thesis - 5 pages - Political science
When one endeavors to study sociology within the context of our society, we must view it and assess it in relation to the social infrastructures that are already in place. This in no small way means that politics needs to be a contributing factor. This is even more relevant in the...
