Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...
How can the Internet optimize recruitment?
Dissertation - 8 pages - Human resources
Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...
Ethics, sustainable development and corporate social responsibility: Ben & Jerry's case study
Case study - 5 pages - Services marketing
Ben & Jerry's have evolved on a growing market. This is why the influence of customers and competitors is significant. Nevertheless, these threats have do not have a huge impact on the company, because the growth enables each competitor to find its own position. Even if prices are falling in...
Environmental Management and Corporate Social Responsibility
Essay - 40 pages - Ecology & environment
The Nobel-winning IPCC group of climate scientists on Saturday the 17th, 2007 issued their starkest warning yet on global warming. Global warming bore the seeds of "catastrophe" yet there was also hope, UN Secretary General Ban Ki-moon emphasized. Nonetheless "There are real and affordable ways...
Christian fundamentalism as a social movement
Thesis - 4 pages - Social sciences
There are hundreds of different sub-groups within Christianity. One of the most interesting is Christian fundamentalism. This group of Christians is also one of the hardest to define. According to Paul Merritt Bassett, “Fundamentalism is a term popularly used to describe strict adherence...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
Places and forms of power - Can young people have a real impact on the world?
Essay - 2 pages - Sociology
I am going to ponder over the notion of places and forms of power. So before all, let me introduce it. The power refers to the ability to act, to exercise an influence on something. It can be divided in several categories: there is the legislative, the executive, the judiciary power. For...
Marketing Mix - Zoom
Case study - 5 pages - ICT marketing
Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...
Cancel Culture
Essay - 1 pages - Sociology
Nowadays, there is a phenomenon that is gaining momentum, and that is to cancel culture. If I had to define cancel culture, I would say that it is a movement aiming to exclude, erase and boycott everything that does not fit in with the moral sense in order to fight against the stigmatization that...
Export-Import Audit - Norm
Presentation - 10 pages - Audit
Norm at a glance... - New company founded in 2019 in Belgium - Site : http://www.norm.shoes - Created by 3 sneaker-addicts friends - Sustainable shoes, t-shirts and bottles - All products are designed with the concepts of reduce, reuse and recycle
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
PESTEL Analysis - Facebook
Case study - 5 pages - Brand management
What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University...
SWOT Analysis - Facebook
Case study - 4 pages - Brand management
Facebook is an online site for social networking between individuals who each create their own online Facebook profiles. As of the third quarter of 2020, Facebook had over 2,740 million monthly active users (Clement, 2020). The site was founded in February 2004 by a student at Harvard...
Between 1856 and 1914, how did the authority of the central power try to build and impose itself on the multiethnic Russian imperial domain despite the rise of national affirmations?
Essay - 9 pages - Political science
On the eve of World War I in 1914, Russia is one of the most backward powers and the entire political system collapses in 1917 with the Russian Revolution. However, these two elements are opposed to the will of the tsar Alexander II in 1856, who, after the defeat of the Crimean War, decided to...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social...
E-commerce: Case study
Case study - 3 pages - Educational studies
Business-oriented networks are important based on their ability to offer user demographics; hence internet savvy professionals that have a lot of interest in connecting with other professionals can use these networks. Business-oriented networks also acts as a professional...
Are We the Best Informed Citizens in History?
Text commentary - 3 pages - Medias
This document is a commentary of graphs and press cartoon, drafted as a presentation, aiming at answering the question “Are we the best-informed citizens in history?”. The selected documents are from all around the world, as we are in a networked society thanks to globalization. We...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
Entrepreneurial Skills and Business Management
Essay - 3 pages - Management
Entrepreneurial leadership involves the emphasis placed on the use of design thinking, corporate social responsibility and business ethics with an aim of providing suitable solutions to problems. Business ethics focuses on the creation of long term organizational cultures by determining...
Working People in Alberta - Alvin Finkel (2012) - Labour Movements in Alberta
Text commentary - 3 pages - Modern history
Working People in Alberta by Alvin Finkel traces the history of labour in the country during the first nation's residence to the current occupants. The book describes the movement from interviews with ordinary citizens, activists, and labour leaders. It also draws inspiration from...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
The Rise of Modern America
Case study - 12 pages - Psychology
The frame of reference attached to the stretch of years from 1865 to 1900 as ‘The Gilded Age,' implies a surface gleam where a gold coating encloses a cheap metal underneath. The justification for the gilded label comprises the rapid development and expansion of the economy, new...
Can new technologies facilitate the exchanges?
Essay - 1 pages - Humanities/philosophy
Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the exchanges?"
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
