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24 Jul 2023

Are Social Networks the Key to Our Happiness?

Essay - 2 pages - Medias

In this day and age, the younger generation is extremely present on social media, or on the Internet in general. Studies have proven that people from 16 to 24 years old spend 7h52 on every type of screen. The Internet became crucial in our lives. You can find the best or stupidest advice...

25 Aug 2022

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Case study - 6 pages - International marketing

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...

11 Nov 2021

How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King

Dissertation - 7 pages - Digital & e-marketing

With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while...

17 Nov 2013

Ethical issues on social networks

Case study - 9 pages - Business strategy

For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your...

24 Jul 2023

The Impact of Social Media on Startups Development

Thesis - 33 pages - Marketing theories

Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...

12 Jul 2022

Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?

Text commentary - 2 pages - Fashion and ready to wear marketing

This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries...

31 May 2023

Social Media Platforms and British Politics

Essay - 2 pages - Political science

Social media platforms have become a ubiquitous part of modern life, revolutionizing the way individuals and communities interact with one another. They have played an increasingly significant role in shaping the political landscape, enabling political candidates to reach out to voters...

12 May 2015

New Social Network App Reviews

Case study - 7 pages - Management

Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...

15 Sep 2023

Exploring Gen Z's perception of social media: the line between intrusiveness and engagement

Thesis - 24 pages - Sociology & social sciences

We live in an era that is marked by the omnipresence of social media and it is irrefutable that over the past few decades, social media advertising has undergone a profound transformative evolution. Generation Z (Gen Z), often considered to be the first generation that has been...

10 Feb 2021

Does social media have a good or bad impact on society?

Essay - 2 pages - Sociology & social sciences

In the 21st century, social media is one of the most used technologies in the world. As per Waseem Akram and Kumar, 'A social media is an online platform which people use to build social relation with other people who share career, interest, activities, background or...

30 Apr 2013

Ethical issues regarding social networking

Case study - 2 pages - Educational studies

The popularity of social networking sites is a relatively new phenomenon Within the past 10 years several evolution have been made. Most are positive, but some are negative. With this phenomenon there has also been several sites that have reached iconic status. Some have reached this...

08 Oct 2015

Surveillance, accumulation of capital and exploitation on social media

Essay - 10 pages - Computer science

New technologies have changed the way people communicate and see each other: we all became the objects of surveillance voluntarily and non-voluntarily. Social networks, closed-circuit television (CCTV) in supermarkets and in railway stations, marketing agencies - all these are...

15 Nov 2023

Support Network for French SME's : a help to international expansion

Dissertation - 35 pages - Business strategy

Currently "No one can ignore his neighbor". The current means of communication have finally erased borders. The "far away" countries no longer exist. Economic globalization is now a fact and companies, whatever their size, cannot refuse the fight, otherwise they will disappear. Large French...

13 Nov 2014

Social media advertisements

Case study - 5 pages - Educational studies

Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly...

04 Mar 2023

Geography, Demography, Social Issues, Education and Culture in the United States of America

Course material - 20 pages - Sociology & social sciences

(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...

07 Aug 2018

Anatomy of the Russian disinformation campaign: understanding the complexity of a covert network as part of state policy and a military tool against Europe

Tutorials/exercises - 73 pages - Journalism

About two decades ago, it was impossible to imagine that foreign disinformation could actually affect the policy decision making or disturb social cohesion and solidarity in European countries. Back then, media outlets such as television, radio stations and newspapers enjoyed munificent...

28 Jul 2015

Social Media and the News

Essay - 1 pages - Journalism

Technology has become the centerpiece of daily living. Most people interact with some form of technology on a daily basis. The invasion of technology in daily living has also allowed additional elements related to technology to influence society. Social media is one of the prevalent...

11 Jan 2024

To what extent can we say that women's networks were important for European, and more specifically, English piracy in early modern Europe?

Essay - 6 pages - Modern history

The early modern period is a time span used by historians that refers to the period that began after late middle-ages, generally with the discovery of America in the 1490s, and that stops with the beginning of the late 18th century revolutions, such as the French Revolution in 1789. During that...

30 Sep 2021

Financial Innovation Essay: High Frequency Trading and its social impacts

Essay - 2 pages - Finance

A Financial Times article argues that HFT is beneficial for society, and that banning HFT from use would increase volatility. I agree with this point of view, as algorithms democratized trading by allowing a direct access to the markets and decreasing the costs of the transactions. Also,...

12 Nov 2014

Cable Network "USA Network"

Case study - 5 pages - Educational studies

The NBC universal owns and manages USA Network, and it is the first cable channel to be launched in America in the early 1970's. It was launched on September 8, 1971. In the 1970's, the channel was one of the most recognized channels in the cable television network. In the 1970's,...

09 Apr 2024

Business Ethics and Social Responsibility - published: 08/03/2024

Case study - 17 pages - Business strategy

The paper discussed is written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under title 'Moral Emotions and Ethics in Organizations : Introduction to the Special Issue'1, published in the Journal of Business Ethics in 2017. The authors propose to introduce the reader to the...

19 Jul 2021

Corporate Social Responsibility (CSR) and Human Resources

Case study - 3 pages - Human resources

In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...

21 Nov 2014

The Social-Cultural Identity of Greek- Americans

Case study - 10 pages - Political science

According to some, Astoria is the largest “city” of the Greek outside the Athens-Greece. The New York's Queens Neighborhoods of Astoria, New York conjure up the image of a Greek immigrant community that has lived in it for over forty years (Hantzopoulos, 2005). For the Greeks and their...

08 Oct 2015

Strategy and transformation portfolio - Corporate Social Responsibility

Essay - 7 pages - Business strategy

Over the years, organisations have continually engaged in activities that aim at improving their position and competitiveness in the market. They have been taking more considerations towards the wellbeing of the community as well as trying to improve their business models. This paper entails a...

23 Sep 2016

How education reproduces inequalities and social difference

Essay - 5 pages - Sociology & social sciences

Inequalities in the society have historically been based on stratification and the creation of classes within the society. The struggle for achievement and the existence of the society based on the individual achievements has led to the differences between different classes in the society. Class...

12 Dec 2014

Social and Cultural Factors Giving Rise to Depression and Anxiety

Case study - 5 pages - Educational studies

The World Health Organization further explains that anxiety disorder and depression are characterized by factors such as emotional, physical, and behavioral symptoms that build an uncomfortable feeling that is usually described as uneasiness. Worry is usually followed by symptoms like fatigue,...

26 Jun 2012

Analysis of how business companies can increase brand awareness and customer interaction through the use of social media

Essay - 3 pages - Political science

The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...

30 May 2009

Social capital and The Gap, Inc.

Thesis - 6 pages - Social, moral & civic education

Social capital lends itself to interpretation. It is an all-encompassing and important concept for viewing present day businesses, economic situations, organizational behavior, politics and even in how self-interest can play out in areas like natural resources or public health....

12 May 2011

Motrin's Mommy Headache: A Lesson in Social Media Experimentation

Case study - 2 pages - Management

“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted...

27 Apr 2015

Evolution of lodging networks during the economic crisis: What happened to Airbnb and to budget hotels in the context of the crisis in the USA?

Case study - 25 pages - Management

The financial crisis started In September 2008, in the USA, with the bankrupt of Lehman Brothers. This financial shock led to a deep and long economic crisis. The USA has started to experience economic recovery in 2010 but the economic growth has still been low. The hospitality industry, with...