Social psychology and visual advertising of "BMW Series 5 Touring"
Case study - 4 pages - Services marketing
The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view. It...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted...
Globalization, Economic Growth and Social Acceptance: The Case for the Olympics in China
Thesis - 5 pages - Economy general
In 2008, China was poised upon the brink of world domination. Set to host the Summer Olympic Games in its capital Beijing, China would come off from this two week-long event as a victorious host and dominant world power, or as a failed, backward, socially regressive society, still ill prepared...
Examine and assess PepsiCo's social performance
Thesis - 4 pages - Management
Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which...
Critical evaluation of Nike's corporate social responsibility (C.S.R)
Essay - 10 pages - Computer science
Corporate social responsibility or corporate citizenship or corporate conscience relates to a mode of regulation within the corporate world where corporations display a form of corporate conscience. A corporation chooses integrate its corporate consciences into its business model, partly...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the...
Greek crisis concerning social justice
Essay - 4 pages - Social sciences
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Angela Carter's 'The Bloody Chamber': A revision of social fictions
Essay - 4 pages - Literature
Angela Carter's 'The Bloody Chamber' comprises a collection of short stories, all of which, in some sense or another, exemplify a variation or reworking of popularized fairy tales. Her writing style, rather than taking the form of any one genre, crosses the boundaries of all of them;...
Social Security in Algeria
Course material - 9 pages - Social sciences
On the eve of colonization of Algeria by France, the concepts of public health and social security barely existed. The colonial regime of the time introduced Social Security in Algeria to organize the medical benefits of military settlers and for the Algerian Workers' Algerians...
Prevention of psycho-social risks at work
Tutorials/exercises - 7 pages - Management
France is a dangerous country! This sentence might seem shocking, yet the surveys and studies conducted by various international and European institutions show that the highest numbers of deaths occur in the country. The indicators on stress and suicide rates are in red. If the figures presented...
The effectiveness of guilt appeal in social marketing
Thesis - 20 pages - Services marketing
The goal of our project is to develop an affective approach to Attitudes and Persuasion. Indeed, we want to understand and explain the role emotions can play in the evolution of people's attitudes towards a topic, a product, a cause, an advertisement, or a company for instance. Of course,...
What does historical research tell us about the social character and ideas of the Parisian sans-culotte?
Essay - 5 pages - Modern history
With his 'Phrygians cap' also called ?bonnet rouge' or the ?cap of liberty'; his blue-white-red striped long-trousers, his carmagnole (short-skirted coat) and his sabots (wooden shoes) characterized the Parisian sans-culotte who was one of the most famous, symbolic active figures...
Margaret Mead: Social life and sexuality
Thesis - 2 pages - Social sciences
Margaret Mead (1901-1978), was a famous American anthropologist. She joined Columbia University in the 1920s, where she met the man who became her mentor, Franz Boas (often called "the father of anthropology"). Under his direction, she went to study mores and beliefs of four indigenous tribes in...
Social stigma
Thesis - 4 pages - Social sciences
The concept of stigma comes from the Greek word 'stigma' which means physical mark. These were body marks, like tattoos that were branded on people to expose their misdeeds or crimes. People such as slaves, criminals or traitors were marked with red iron so that people could identify them...
Social spheres and genteel women
Book review - 2 pages - Journalism
The book The Gentleman's Daughter: Women's Lives In Georgian England by Amanda Vickery is a study of “genteel” women during Georgian England. These women came from prominent families (however, not aristocracy) who were daughters of lawyers, clerics, minor gentlemen, merchants and...
The economic growth and social imbalances in developed countries
Thesis - 6 pages - Economy general
Since August 2007, world economy has had to face the turmoil caused by the financial crisis. The global economy entered a major turning point when it significantly slowed down in 2008. In July 2008, the IMF still prognosticated 3.9% global growth for 2009 and 1.4% in developed countries. It now...
Presidential leadership and social theory
Thesis - 9 pages - Political science
People operate under the guidance, influence, or command exerted by another person or entity throughout their daily lives. From employers to family to religion, many aspects of our lives fall under the authority of some outside structure and. Although we may share a number of commonalities with...
The social aspects of corporate restructuring in France
Thesis - 6 pages - Business strategy
The company has a special reference in social law. It is the framework within which the employment relationship operates. The activities of the staff, management and capital components constitute business. The purpose of this article is to study the effect of the changes of these...
Social construction therapy models
Thesis - 5 pages - Psychology
All forms of psychotherapy, including marriage and family therapy, have traditionally followed a medical model where the therapist is the expert, who can diagnose and then treat whatever psychological dysfunction is occurring within a family. The treatment of this dysfunction was the area of...
Historical perspectives on social Darwinism and the impetus behind European imperialism in the 19th century
Thesis - 3 pages - Humanities/philosophy
Contemporary society is rooted in the idea of the nation state, both as a geographical institution and as a symbol. This idea, however, is not unique to the modern world. Rather, it is one that dates back to the very beginning of human existence and spans the historical timeline, from the...
Advertising and social influence
Thesis - 3 pages - Social sciences
Advertising is the most prevalent form of communication. The ubiquitous nature of advertising is mind boggling to say the least. According to David Shenk's book Data Smog, on an average day in 1971 Americans were exposed to about 560 advertising messages a day. By 1997 that number had exploded to...
Values in social psychology
Thesis - 2 pages - Psychology
Every culture is organized around values, that is to say, it is governed by organizing principles of behavior and perceptions. They are defined in the form of ideals, shared by the members of a community and determine a way of lifestyle. Different people may move to different focal objects of...
The social responsibility of business: Why is it stigmatized?
Thesis - 8 pages - Social sciences
Energy costs can represent 15-20% of total expenses or even the raise in the product's cost for some businesses. This is especially true for companies producing steel, cement, sugar, paper and fertilizer. Energy is used in the form of coal, oil, gas and water. A major concern for these...
The social division of America
Thesis - 2 pages - Social sciences
Imagine an entire civilization being driven away from their homeland and placed in an anonymous environment. Families, friends, and loved ones are disconnected, abused, and murdered for nameless reasons. Unfortunately, these events occurred to the Native Americans and Africans in early American...
Living spaces : Social construction of habitat: the anthropological and social-historical origins of the house and home from the point of view of its fundamental and continuing significance to civilization
Essay - 6 pages - Humanities/philosophy
What could possibly be the common features amongst Inuit Igloos, Native American tepees and Swiss chalets? At face value, there is not much of a similarity as they belong to three very unique cultures. Nevertheless in this situation, it is relevant enough to draw a comparison amongst all these...
Changing conceptions of self: Women as social and economic agents
Thesis - 3 pages - Social sciences
History often portrays women as parties marginalized both by society and by patriarchy. Esther Burr and Martha Ballard actively fight this stereotype, but in very different ways. While both were colonial women, they had extremely different priorities. Martha Ballard was extremely involved in...
In your view could the collapse of socialism/ communism have been avoided or postponed in Central and Eastern Europe?
Essay - 3 pages - Political science
The main issue is indeed to know whether the system of the Soviet Union could have been reformed in order to last longer. Some reforms could have been conceivable but they were so deep, so huge that it would have led to a complete transformation of the whole system with, for example, redefining...
Social issues in the courtroom
Thesis - 2 pages - Civil law
The clash of ideologies is inevitable: someday, someone is going to disagree with what you believe in. The question remains: where does the conflict get addressed, if it ever does? Do you decide that there is no point in understanding your differences? Do you enter a quarrel of epic...
Ethics, sustainable development and corporate social responsibility: Ben & Jerry's case study
Case study - 5 pages - Services marketing
Ben & Jerry's have evolved on a growing market. This is why the influence of customers and competitors is significant. Nevertheless, these threats have do not have a huge impact on the company, because the growth enables each competitor to find its own position. Even if prices are falling in...
