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20 Apr 2010
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An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand

Thesis - 5 pages - Management

The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been...

28 Aug 2014
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Impacts of the 20th Century Wars on UK's Housing Stock

Essay - 9 pages - Economy general

UK emerged from the 20th Century wars with different housing needs, which accelerated the divergence of attitudes and policies of social housing. The wars resulted to a decline in housing production for most of the decades, which fell further during the war itself. By 1918, there was a severe...

05 Mar 2009
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Commodity futures market

Dissertation - 40 pages - Electronics

India has a long history of commodity futures trading, extending over 125 years. Still, such trading was interrupted suddenly since the mid seventies in the fond hope of ushering in an elusive socialistic pattern of society. As the country embarked on economic liberalization policies and signed...

27 May 2009
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L'Oreal's penetration into the Indian market

Tutorials/exercises - 35 pages - Business strategy

L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels...

21 Jun 2009
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The customer is the king: Relationship marketing

Dissertation - 55 pages - Services marketing

Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and...

29 Sep 2010
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Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

11 Feb 2011
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The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking

Dissertation - 37 pages - Finance

This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...

08 May 2009
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Study of rural marketing in the present scenario in India

Market study - 53 pages - Services marketing

While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves...

30 May 2009
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Competitive research on market size of cigarette brands

Tutorials/exercises - 33 pages - Business strategy

The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers,...

20 Mar 2009
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Future of the commodity markets in India

Dissertation - 30 pages - Finance

Commodity market in India till the last decade was not a major investment option as compared to the capital markets. The commodities market had its presence in the early 1960's, but later on the trading in the commodity markets was banned due to the scarcity of many...

02 Apr 2009
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How to conduct a market research with special reference to Cadbury

Market study - 28 pages - Services marketing

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...

28 May 2009
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Indian pharmacy in global context and market survey of antioxidant, ofloxacin, cefixin and cefuroxime

Thesis - 18 pages - Business strategy

The Indian Pharmaceutical Industry today is in the front rank of India's science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharmacy Industry is estimated to be worth $ 4.5 billion, growing at...

30 May 2009
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A study on the competitive environment in the retail market

Tutorials/exercises - 39 pages - Services marketing

The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...

29 Sep 2010
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Balance sheet of "Safeway Foods" and "Whole Foods" - the U.S. market for organic groceries

Case study - 16 pages - Finance

This report aims at performing a financial analysis of two American food providers: Safeway Foods and Whole Foods and assess the financial strengths and weaknesses of both companies. All the quantitative data in this analysis come from prior years annual reports. The American grocery...

19 Jun 2014
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Marks and Spencer Company marketing Audit

Case study - 7 pages - Educational studies

Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods...

29 Sep 2010
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An investigation into trade marketing practices by fast moving consumer goods manufacturers

Market study - 36 pages - Services marketing

In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...

03 Jun 2008
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Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future

Tutorials/exercises - 4 pages - Management

Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite...

02 Apr 2009
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Market potential of Levi's

Thesis - 40 pages - Services marketing

A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...

18 Jun 2009
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Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India

Tutorials/exercises - 31 pages - Business strategy

The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the...

06 Apr 2009
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Wipro Infotech: The market aspects of laptops

Market study - 31 pages - Services marketing

Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other...

06 Apr 2009
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Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products

Case study - 19 pages - Services marketing

Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...

09 May 2009
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Strategic marketing in today's Indian markets

Dissertation - 43 pages - Services marketing

This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been towards...

28 Aug 2009
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Service marketing in multiplex

Case study - 110 pages - Services marketing

The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...

06 May 2010
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Growth optimal portfolio for the unobservable Markov-modulated markets

Thesis - 5 pages - Finance

The benchmark model introduced by Platen (2002) has not been well studied in literature for the case of incomplete information whereas the incompleteness of the information in financial modeling is usual in practice. Some of the factors that characterize the evolution of the market may be...

29 Sep 2010
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Leshop.com: financial and marketing analysis

Case study - 20 pages - Services marketing

LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business....

29 Sep 2010
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Beneteau, an international market leader

Case study - 39 pages - Business strategy

Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...

29 Sep 2010
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The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?

Dissertation - 77 pages - Services marketing

The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa,...

29 Sep 2010
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The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010

Case study - 26 pages - Civil law

Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...

25 Feb 2011
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Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

03 Mar 2011
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Internet: A new pillar for the marketing of large distribution

Dissertation - 47 pages - Services marketing

Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...